The document discusses strategies for converting customers using social media. It begins by outlining some common fallacies about social media, such as it being a fad, free, or fast. It then discusses an awareness-consideration-action model for customer conversion and lists strategies like using storytelling, sharing expertise, and empowering customers. The rest of the document provides a practical example of how a travel company engaged with customers on social media to both answer questions and promote its products in a way that created value for both customers and the company.

1. Converting the Masses
Converting customers using social
media strategies.
Stephen Joyce, CEO
Rezgo.com
(A Division of Sentias Software Corp.)

2. Social Media
Fallacies

3. 1. Social Media is a
FAD

4. FALSE

5. 113 million blogs...
& over 250 million pieces of tagged social media.

6. 300 Million Users
on Facebook & 50% log in EVERY DAY

7. 2. Social Media is
FREE

8. FALSE

9. “


”
Charlene Li,
Forrester Research

10. 3. Social Media is
FAST

11. FALSE

12. Social media is about
creating relationships that
can take months or even
years to develop.

13. 4. FACEBOOK
Social Media is

14. FALSE

15. Social media is not about any
ONE tool or site, it is about the
philosophy behind the use of the
tool & your goals for using it.

16. Source: Roots of Fear http://www.newsweek.com/id/78178

18. Customer Conversion
Strategies

19. Awareness
Consideration
Action

20. Traffic
Content
Call to Action

21. Dream
Plan
Go

22. What are
YOU Doing

23. 1
Inspire through
Storytelling

24. 2
Share your
Expertise

25. 3
Become the
Authority

26. 4
Let go of your need for
Control

27. 5
Empower Your Customers
Let THEM share

28. 5 Minute
Social Media
SMACKDOWN

29. What is
Out There?
In the Travel Social media Universe

30. How I found tourabout
A practical social media example

31. Social Marketplace
Travelers ask questions & suppliers answer.
Suppliers gain social equity by being identified
as experts in their market and by sharing their
expertise.

32. Melissa asks
A question.
Chad
Answers it.

33. And market
Chad's Chad gets to
products
Answers talk about
appear on his his company.
profile page

34. Chad creates
once and
publishes to
multiple
sites.

35. Brilliantly Simple
Engage with the
customer during the
dream stage and
influence their decision
making early.

36. Thank you

37. W: www.rezgo.com
E: info@rezgo.com
P: (604) 983-0083