The document discusses the importance of personal branding and managing your online presence and reputation. It provides tips for using LinkedIn to build your professional network and establish yourself as a leader in your industry, such as completing your profile, developing connections, participating in discussions, and regularly updating your status. It also notes that a personal branding agency can help with online reputation management and career development goals.

1. mii-inc taking control of the brand called me

4. Some of our Clients...

9. What is a brand? There is much more to branding than just a logo. A brand is a set of ideas images and associations that people carry around in their heads about companies, products, organisations and people. It is an expression of who you are and what you do. “ A brand is what someone says about you when you are not in the room” Jeff Bezos Amazon “ A brand is the space you occupy in somebody else's mind” Anita Roddick

10. Magic Family Entertainment

11. Magic Family Entertainment

12. Sporty Attitude Winning

13. Sporty Attitude Winning

14. Freedom Human Rights

15. Freedom Human Rights

16. Entrepreneurial Adventure Charming

17. Entrepreneurial Adventure Charming

18. Sporty Leader Thug No loyalty

19. Sporty Leader Thug No loyalty

20. Personal Branding? Process of taking control is no different to that undertaken with any product/service/organisation

21. Personal Branding?

22. Personal Branding? Your Personal Brand

24. mii-inc

25. mii-inc Pulls together the notion of Andy Worhol’s 15 Minutes of Fame and Tom Wolffe’s 1970’s notion of a Narcissistic “Me Generation” Links the marketing sensibility of post war America to the late 90’s explosion of reality television…all bound together with the internet’s ability to offer everyone the ability to self brand Dale Carnegie’s huge depression-era best seller “How to Win Friends and Influence People identified “people handling skills as more important, more valuable than any actual professional ability. Read it today and it still translates really well …it’s title could almost be “How to Network and PR Yourself”

26. mii-inc To be in business today, our most important job is to be Head Marketer for the brand called YOU. Tom Peters, 1997

27. Benefits of a strong and consistent personal brand Stand out for the crowd Communicating a clear message Greater understanding of who you are and what you do Inspire (potential) employers, (potential) partners and (potential) clients Trust in your ability to deliver Greater value in the marketplace

29. So, how do we start to take a bit of control of mii-inc ?

31. So, how do we start to take a bit of control of mii-inc ? Over 43 million members in over 200 countries in over 150 industries A new member joins approximately every second Average age of a Linkedin user is 41 Execs from every Fortune 500 company … so although it’s social networking, it’s for ME!

54. Start Developing your Network