About the talk – “How do you drive the adoption of voice in an organization with a long GUI-only history? We’ll share the frameworks we used to evangelize voice, as well as key insights and design principles that will help you start your own grassroots VUI movement in your organization.”
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Mobile Voice 2012 – Evangelizing Voice: Lessons learned in design innovation
1. Evangelizing Voice
Lessons learned in design innovation
Stephen Gay, Principal Design Strategist
Beverly Freeman, Principal User Researcher
stephengay
hungrybeverly
3. Need to promote VUI
We are here
NUI NOW
Interactions with technology
Natural User
Interface
(NUI)
Voice User
Graphical User
Interface
Interface
(VUI)
Command Line
(GUI)
Interface
(CLI)
Time
stephengay
hungrybeverly
4. Our plan to evangelize VUI
explore
experiment
inspire
partner
stephengay
hungrybeverly
5. and this is what we learned.
stephengay
hungrybeverly
6. 5 practical steps to evangelize
1. Jump on a train in motion.
2. Know your audience.
3. Build a foundation of knowledge.
4. Make it tangible.
5. Make it their own.
stephengay
hungrybeverly
7. 1. Jump on a train in motion
top
Deliver
Awesome
NUI bottom
Natural User Interface
stephengay
hungrybeverly
8. 2. Know your audience.
Beware of
baggage
passion past expertise
experience
stephengay
hungrybeverly
9. 3. Build a foundation of knowledge
3 VUI Behaviors
Integration Complexity
Customer Benefit
stephengay
hungrybeverly
10. 3. Build a foundation of knowledge
4 VUI Opportunities
Hands Free
Extra Hand
Shortcuts
Humanize
stephengay
hungrybeverly
11. Shortcuts
Use voice to bypass clutter
stephengay
hungrybeverly
12. 3. Build a foundation of knowledge
stephengay
hungrybeverly
13. 4. Make it tangible
Internal External
prototypes examples
stephengay
hungrybeverly
14. 5. Make it their own
Hands Free
Extra Hand
Shortcuts
Humanize
stephengay
hungrybeverly
16. 5 practical steps to evangelize
1. Jump on a train in motion.
2. Know your audience.
3. Build a foundation of knowledge.
4. Make it tangible.
5. Make it their own.
stephengay
hungrybeverly