5. Trends Differ by Library Sector
All will be affected to a greater or lesser degree by these trends and the
impact will be different but all are relevant to:
• Public Libraries
• Academic Research Libraries
• Community College Libraries
• School Libraries
• Specialized Libraries
• Consortia
6. Content Fragmentation
Digitization’s real impact – non-fiction
Format
Print, ePUB, PDF, Kindle, etc. etc.
CD, DVD, USB, etc. etc.
Streaming
Licenses, Open Access, Creative Commons, etc. etc.
eBooks
eJournals
eContent
Copyright Issues (NatGeo, Tasini, TPP, ACTA, SOPA, etc. etc.)
Author Lawsuits
Citation fragmentation
7. Beyond Text
Text
Graphics & Charts
Formulae
Pictures
Maps
Video
Audio
Gamification
Deep Data Mining
Sharing – notes, highlights, reviews, opinions, correcti0ns, commentary
Assessments
Soundtracks
Etc. etc.
9. Learning Object Diversification
and Fragmentation
Textbooks
eLearning
Learning Management Systems
Cohort Learning Environments
Presentation Systems
Virtual Conference Environment
Personal Learning Environments
Collaboration Software
MOOCs
10. End User Fragmentation
Teens / Post-Millennials
Millennials
Other demographics
Business versus Consumer
The Device Divide
Mobility
Haves and Have-nots
11. Search Fragmentation
Consumer Search
Specialized Search
Professional Search
Semantic, Sentiment, Suggestion Search etc.
Mobile search
Social search
Augmented Reality
SEO
SMO
Content Spam
Geo-location
22. Public Libraries
Recommendations (LibraryThing for Libraries, BiblioCommons, BookPsychic
(Portland (Maine) PL)
eBook issues and device training
Community Glue
Economic Impact
Patron-driven acquisitions
Experience Portals
Programs
Partnerships
Education and Learning
Literacy of all kinds
23. Consortia: Next Step Cooperation
DPLA
Library Renewal
EveryLibrary Advocacy PAC
OCLC Linked Data
CULC eBook Project
Decline of Library & Archives Canada
3M e-books (Califa / Douglas County initiatives)
Cloud initiatives
24. So what is the answer?
Where are the real pain points?
32. What is an
EXPERIENCE?
What is a library experience?
What differentiates a library experience from a transaction?
What differentiates public libraries from Google/Bing?
34. Why do people ask
questions?
Is your library experience conceptually organized around answers and programs?
Or collections, technology and buildings?
35. Why do people ask questions?
Who, What, When, Where
How & Why
Data – Information – Knowledge - Behavior
To Learn or to Know
To Acquire Information, Clarify, Tune
To Decide, to Solve, to Choose, to Delay
To Interview, Delve, Interact, Progress
To Entertain or Socialize
To Reduce Fear
To Help, Aid, Cure, Be a Friend
To Win A Bet
36. What are your top 10-20
questions?
What is the service
portfolio model that goes
with those?
37. Reference Facets of the
Library of Virginia Story
September 2010 Survey Data
62 of 91 LVA library systems (68%)
Thank you!
38. The Baker’s Dozen: Library System’s Top 13
1. Health and Wellness / Community Health / Nutrition / Diet / Recovery
2. DIY Do It Yourself Activities and Car Repair
3. Genealogy
4. Test prep (SAT, ACT, occupational tests, etc. etc.)
5. Legal Questions (including family law, divorce, adoption, etc)
6. Hobbies, Games and Gardening
7. Local History
8. Consumer reviews (Choosing a car, appliance, etc.)
9. Homework Help (grade school)
10. Technology Skills (software, hardware, web)
11. Government Programs, Services and Taxation
12. Self-help/personal development
13. Careers (jobs, counselling, etc.)
14. Readers Advisory was 14th
39. Yep –You Get Questions
Health and Wellness / Community Health / Nutrition / Diet / Recovery DIY Do It Yourself
Activities and Car Repair Genealogy Test prep (SAT, ACT, occupational tests, etc. etc.)
Legal Questions (including family law, divorce, adoption, etc) Hobbies, Games and
Gardening Local History Consumer reviews (Choosing a car, appliance, etc.) Homework
Help (grade school) Technology Skills (software, hardware, web) Government
Programs, Services and Taxation Self-help/personal development Careers (jobs,
counselling, etc.) Reading Choices and recommendations, books & authors Travel and
Vacation, Tourism Support Supporting College credits, Distance Education, and Adult
Continuing Education Personal Finance and Investments / Financial Literacy Religion
and spirituality Retirement and Seniors Services General Reference / Quick Answer
Questions (e.g. telephone numbers, addresses, definitions, locations, library hours and
services, etc.) Coming to America or our Community (Immigration, Moving) Book Clubs
/ Community Reading / Summer Reading Business. Leadership and Management
Parenting and Child Development Adult Literacy / ESL Entrepreneurship and
Consulting Small and Medium-sized Business Support World Cultures/Understanding
Our World History Studies (Civil War, WW2, etc.) Choosing a School, Program/Degree,
College or University / College Planning Finding People / Biographies , language
learning
40. Relative Patron Interest in Various Areas
Finding People / Biographies
Choosing a School, Program/Degree, College or University / College Planning
History Studies (Civil War, WW2, etc.)
World Cultures/Understanding Our World
Small and Medium-sized Business Support
Entrepreneurship and Consulting
Adult Literacy / ESL
Parenting and Child Development
Business. Leadership and Management
Book Clubs / Community Reading / Summer Reading
Coming to America or our Community (Immigration, Moving)
General Reference / Quick Answer Questions (e.g. telephone …
Retirement and Seniors Services
Religion and spirituality
Personal Finance and Investments / Financial Literacy
Supporting College credits, Distance Education, and Adult Continuing Education
Travel and Vacation, Tourism Support
Reading Choices and recommendations, books & authors
Careers (jobs, counseling, etc.)
Self-help/personal development
Government Programs, Services and Taxation
Technology Skills (software, hardware, web) Top 13
Homework Help (grade school)
Consumer reviews (Choosing a car, appliance, etc.)
Local History
Hobbies, Games and Gardening
Legal Questions (including family law, divorce, adoption, etc)
Test prep (SAT, ACT, occupational tests, etc. etc.)
Genealogy
DIY Do It Yourself Activities and Car Repair
Health and Wellness / Community Health / Nutrition / Diet / Recovery
0.00 0.20 0.40 0.60 0.80 1.00 1.20
41. Resource Levels for Top Ten Areas of Patron Interest (Question 1)
Technology Skills (software, hardware, Internet/web) 51.7% 48.3% 0.0%
Test prep (SAT, ACT, occupational tests, etc.) 58.3% 41.7% 0.0%
Legal Questions (including family law, divorce, adoption, etc) 60.0% 35.0% 5.0%
Genealogy 60.0% 31.7% 8.3%
DIY Do It Yourself Activities and Car Repair 67.8% 30.5% 1.7%
Enough
Not Enough
Homework Help (grade school) 72.9% 25.4% 1.7%
Not Applicable
Local History 75.9% 22.4% 1.7%
Health and Wellness / Community Health / Nutrition / Diet / Recovery 81.7% 16.7% 1.7%
Consumer reviews (choosing a car, appliance, etc.) 83.1% 15.3% 1.7%
Hobbies and Gardening 88.3% 10.0%
1.7%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
42. Student Homework Support - Level of Requests by Area
100% 0.0%
1.7% 0.0%
1.7% 0.0%
1.7% 1.7% 0.0% 1.7%
1.7% 3.4%
10.0% 11.7%
13.3% 13.3%
90%
22.0%
80%
20.0%
44.1%
70%
56.9%
43.3% 38.3% 38.3%
60%
N/A
42.4%
35.0% Not at all Common
50%
Slightly Common
Common
40% Very Common
39.0%
30%
22.4%
45.0% 46.7% 46.7%
20%
32.2% 33.3%
12.1%
10% 11.9%
5.2% 3.4%
0%
History / Social Studies
Science / Science fairs) Biographies
Special Events (Black (or Hispanic, Asian, Native American) Studies Month)
Literature Women’s History Religion
43. Areas of World Which Generate Most Questions
100% 0.00% 1.67% 0.00% 0.00% 1.75% 0.00% 1.67% 0.00% 1.89% 1.69% 0.00% 1.69% 0.00% 1.69%
6.90%
11.67% 17.24% 14.04% 17.24% 17.54%
90% 18.97%
23.33% 22.03%
28.30% 31.03% 30.51%
80% 39.66%
34.48% 42.37%
28.33%
70%
36.21% 41.38%
60% 47.37%
56.90% 57.89%
50% 50.00%
55.93%
49.06%
51.72%
40% 52.54% N/A
39.66% 38.33%
46.55%
Not at all Popular
45.76%
30% Slightly Popular
37.93% 32.76% 22.81% Popular
20% Very Popular
14.04%
24.14% 20.00%
18.87% 16.95% 10.34%
10% 18.97% 20.00%
14.04% 15.25% 13.79%
10.53% 8.47%
6.90% 8.62% 6.90%
5.00% 3.39%
0% 1.72% 1.89% 0.00% 0.00% 1.69%
44. Let’s think
What is a meal in library end-user or
research, and learning terms?
Think: Are you thinking
food, courses, days, weekly plan, or
nutrition overall?
45. The new
bibliography and
collection
development
KNOWLEDGE
PORTALS
KNOWLEDGE,
LEARNING,
INFORMATION &
RESEARCH
COMMONS
47. Library Space Concerns
First Impressions: Security, Circ Desks, Signage
Cleanliness
Retail models
Displays (return carts, colour blocking, …)
Signage
Community Commons
Boundaries
Parking lots and the skirts as public programming space
Street fairs
Partnerships
Gardens
Wireless
Technology commons . . . Smart Rooms
48. What are the real issues?
Craft versus Industrial Strength
Pilot, Project, Initiative versus Portfolio Strategy
Hand knitted prototypes versus Production
e.g. Information Literacy initiatives
Discovery versus Search versus Deep Search
eLearning units
Strategic Analytics
Value measures
Behaviours
49. What We Never Really Knew Before (US/Canada)
27% of our users are under 18.
59% are female. We often
29% are college students. believe a lot
5% are professors and 6% are teachers.isn’t
that
true.
On any given day, 35% of our users are there for the very
first time!
Only 29% found the databases via the library website.
59% found what they were looking for on their first search.
72% trusted our content more than Google.
But, 81% still use Google.
53. My Humble Recommendations
Focus on the user, I mean really
Pilot and experiment with mobile social cohorts
Classes (mobile training or extended learning)
Reading cohorts and book clubs
Patron-driven strategies first
Associations
Fundraising
Meetings
Teams (business or sport)
54. My Humble Recommendations
Actively lobby and educate to ensure that the emerging mobile
ecosystem supports the values and principles of librarianship for
balance in the rights of end users for use, access, learning and
research.
Support vendors and laws to be as agnostic as possible by ensuring
that, as far as possible your services and content offerings support the
widest range of devices, formats, browsers, and platforms.
55. Get to where the user
is.
eLearning
Mobile
Distant
Tools
56. My Humble Recommendations
Design for frictionless access using such opportunities
as geo-IP and mobile ready websites
Test everything in all browsers – mobile or not – all
devices.
Invest in usability research aimed at the user experience
and test and learn from it and share your learning.
Don’t prioritize the librarian experience first
Watch key developments in major publishing spaces –
retail, kiddy lit, textbooks, e-learning, fiction, etc. Sport
the differences and opportunities
57. My Personal Hobby Horses
This is an evolution not a revolution
The REAL revolution was the Internet and the Web.
The hybrid ecology is winning in the near term for
operating systems and content formats.
This is good since competition drives innovation and
we’re in a Renaissance not an end game right now.
Engage in critical thinking not raw criticism. Be
constructive.
Critical thinking is not part of dogma or religious fervor
or fan boy behavior.
58. My Personal Hobby Horses
This is an evolution not a revolution
Perfectionism will not move us forward at this juncture.
Really understand the digital divide and remove your
economic and social class blinkers
Get real about teens and Boomers
Get over library obsession with statistics and
comprehensiveness.
Get excellent at real measurements, sampling and
understanding impact and satisfaction.
(Analytics, Foresee, Pew)
59. My Personal Hobby Horses
This is an evolution not a revolution
We need to revisit the concept of
preservation, archives, repositories, and
conservation from an access and linked data view.
Check out new publishing models like Flipboard.
Watch for emerging book enhancements and
other features that will challenge library
metadata, selection policies, and collection
development.