Keynote for Academic Library Association of Ohio on Oct. 29, 2010

1. Building the New Academic Library Experience Stephen Abram, MLS Academic Library Assn. of Ohio Columbus, OHOct. 29, 2010

2. Welcome Questions for Today: Is this the end of publishing as we know it? Is this the end of libraries as we know them? Where is all this change taking us? Do people still value the book? What’s next? What is the role for librarians in our info-future?

3. So, what exactly is changing? In a word: Everything connected to your world! Books Media Mobility Collections Libraries

4. News Flash #1 Librarians play a vital role in building the critical connections between information , knowledge and learning.

5. Very Big Secret The Elephant in the Room

6. Change can happen very fast

7. 6 Things have Changed . . A LOT! Cardholders, Users, Members, Patrons, Clients, Customers, Learners, Students, Scholars, Researchers, Teachers, Professors Books Media Mobility Collections Libraries The History of Unintended Consequences & Unpredictability

8. “Choose . . . To be a victim and feel these changes are fated and blame storm OR Create the future we need and take collective responsibility for the conversation and development.” Find Reasons not Excuses.

10. As technology advances

11. Emboldened Librarians hold the key

12. GOOG

13. News Flash “The Internet and technology have now progressed to their infancy”

14. My son: Zachary

17. News Flash News Flash Tech Shift Happens

18. People

21. 59% are female.

22. 29% are college students.

23. 5% are professors and 6% are teachers.

24. On any given day, 35% of our users are there for the very first time!

25. Only 29% found the databases via the library website.

26. 59% found what they were looking for on their first search.

27. 72% trusted our content more than what they found on Google.

29. People Have Changed Twitter & Facebook are dominated by the middle aged Gaming too. . . Mothers in their 30’s Social networks fastest growing populations are seniors and will be more international and less urban and English. eBooks usage is largely middle-aged. Mobile data usage is growing beyond youth very quickly, workplace use is huge

30. Have Students Changed?

34. Brain & Developmental Changes

35. Eye Movement Changes

36. Massive Behavioural Changes

37. Major Decline in Crime Rates – 65%+

39. Has the future changed?Has our future changed?

41. COWS, etc.

46. fMRI and The Brain

47. Cloning

48. Trucking and GPS

49. Wind and other energy

50. Nanotechnology

51. Robotics

52. Massive Book Digitization

53. Music

54. Translation

55. Streaming Media

57. A 1965 iPhone

58. Can libraries keep up with change? Can you recall buying a 45? Can you recall dials on TVs? Can you recall dialling?

60. Books

67. The Chapter and Paragraph Universe

68. Integrated with Visuals – graphics and charts

69. Integrated with ‘video’

70. Integrated with Sound and Speech

71. Integrated with social web

72. Integrated with interaction and not just interactivity

77. Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . .

81. Mobility

83. Local wired, mobile access ‘everywhere’ to the home and workplace

84. Geo-awareness: GIS, GPS, GEO-IP, etc.

85. Wireless as a business strategy (Starbucks)

86. Mobile dominates

94. Emerging Tech that Drives Users to the Library Encyclopedia.com HighBeam & Questia WorldCat AccessMyLibrary iPhone App for public, school and higher ed – iPhone, iPad, iTouch and Droid! Geo-IP features and measures Watch for more . . .

96. Technology literacy

97. Information literacy

98. Media literacy

99. Adaptive literacy

100. Research literacy

101. Academic literacy

102. Reputation, Etc.

103. Reading literacy

104. Numeracy

105. Critical literacy

106. Social literacy

107. Computer literacy

108. Web literacy

109. Content literacy

111. Can we frame the e-book issue so that it can be addressed rationally?

112. MindMap: What is a book? Reading Reading Learning Pedagogy Research Exploration Reference Engagement Enjoyment Evaluation

113. MindMap: What is a book? Reading Learning Pedagogy Research Exploration Reference Engagement Enjoyment Evaluation

115. Books

116. Fiction

117. Non-Fiction

118. Encyclopedia

119. Reference

120. Directories

121. Dictionaries

122. Textbooks

123. E-Learning

125. Steal This Idea

126. What are the good and bad things about e-books?

127. Library Goals Be the Bee Or be the Hive Care

128. Strategic Thinking for Libraries Choosing a Future Setting Phased Priorities Making Choices Taking Action Doing the Next Step Adjusting Tactics with Experience Seeking Feedback and Adjusting Measuring Progress

130. Majority of library use will be virtual – yes even rural!

131. Majority of Non-fiction Book circulation will be e-books and Fiction will split 50/50 – digital/print

132. All learning will be blended and continuous

133. DVD is circulation is dead and most other [physical formats in decline.

134. Majority of questions will be virtual

135. Use will be 20 / 40 / 40 (in house, virtual, mobile)

138. Who are our core virtual users? Are there gaps?

139. Does learning happen?

140. What are user expectations for true satisfaction?

141. How does library search compare to consumer search like Google and retail or government?

142. How do people find and connect with library virtual services?

143. Are end users being successful in their POV?

145. Serve Everyone!

146. The power of libraries

148. It Takes A Team: Work Together & Pick Each Other Up

149. It Gets Better. Librarians can help.

150. Stephen Abram, MLS, FSLA VP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 stephen.abram@cengage.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: sabram SlideShare: StephenAbram1