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Oceans of Information:
and the drowning health disciplines end-user
Stephen Abram, MLS
MLGSCA / NCNMLG
La Jolla, California
July 25,2012
What’s your reason for being?
Librarian Magic
What are your magic tricks?
Think deeply about . . .
9
Your Operation’s
Scalability Your
Sustainability
The Depth of your
Relationships
How you Set Priorities:
Daily and Future
A Tale of Two Librarians . . .
Step’n Fetchit
Librarianship
Professional
Partner &
Colleague
It’s a Dickens of a challenge!
Risk Taking in Librarianship
Avoiding the triple diseases of:
1. Conflict avoidance
2. Passive resistance
3. Risk aversion
Are you locked into an old library mindset?
A Verb . . . an Experience, enlivened for an audience
A Noun . . . A foundation but not sufficient with professional animation
Smelly
Yellow
Liquid
Or
Sex
Appeal?
The Complex Value Proposition
Grocery Stores
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
Meals
The Library as Sandbox
Infographics
• The Rochester Study: Joanne Gard Marshall
• “Changes in the following specific aspects of care were reported by
the physicians: diagnosis (29%), choice of tests (51%), choice of
drugs (45%), reduced length of hospital stay (19%), and advice given
to the patient (72%). Physicians also said that the information
provided by the library contributed to their ability to avoid the
following: hospital admission (12%), patient mortality
(19%), hospital-acquired infection (8%), surgery (21%), and
additional tests or procedures (49%).”
• “The physicians rated the information provided by the library more
highly than that provided by other information sources such as
diagnostic imaging, lab tests, and discussions with colleagues.”
• “a significant impact on clinical decision making”
Personas
Medical Personas
• Doctors
• Surgeons
• Interns
• Residents
• Specializations
• Nurses
• Professors
• Allied Health Professions
What do they care about?
• What keeps you awake at night? Personally…
Professionally…
• If you could change one thing - and one thing
only at work – what would that be?
• What are you passionate about in medicine?
Has it changed over the years?
Observe our users in situ.
Ethnography focuses on social, work, and psychological context and motivations.
Observe Your Users
OK – Now let’s ask ourselves what
our users really, REALLY want.
Self-Service Web Portal
Context is King,
Contact is Queen.
Not Content.
Do we truly understand
their goals?
Eye Movement Changes
Learning Styles
• Visual/Spatial (Picture Smart)
• Verbal/Linguistic (Word Smart)
• Musical/Rhythmic (Music Smart)
• Logical/Mathematical (Number Smart)
• Bodily/Kinesthetic (Body Smart)
• Interpersonal (People Smart)
• Intrapersonal (Self Smart)
– Piaget, Bloom, Gardner, etc.
Librarians
Librarians
Medicine
Medicine
Diabetes Online
Yes, Stephen did just say Lizard Spit
What’s Your Experience Look Like?
What’s Your Experience Look Like?
What’s Your Experience Look Like?
Is it Frozen in Time?
What
does
your
survey
tell
you?
95% of docs with smartphones use
medical apps
Ch Ch Change…
• Mobile, Tablets, phones
• Apps, HTML5,
• Streaming
• 3D imaging
• 3D printing
• Digital health records
• E-Learning
• Cloud (SaaS, IaaS, PaaS)
• Devices
• Fluid e-Books
• Enhanced content
• NextGen Search
(semantic, sentiment, i
mage, voice, …)
Danger Ahead
• Consumer versus Professional
• Current?
• SEO
• SMO
• Geo-tagging
• DRM, etc. …
• Walled Gardens
• Privacy, confidentiality, etc.
• Quality / Price conundrum
Prosthetics
http://gizmodo.com/5993147/how-3d-printing-gave-this-man-his-life-and-face-back
Bio-printing
http://on3dprinting.com/2012/07/06/infographic-go-on-print-a-liver-the-evolution-of-bio-3d-
printing/
Medical
Accept that change
is an attitude
Being More Open to Change
Tell Your Story:
Until lions learn to write their own story,
the story will always be from the perspective
of the hunter not the hunted.
Competencies
Competencies
Enjoy the Symposium
Stephen Abram, MLS, FSLA
Consultant, Dysart & Jones/Lighthouse Partners
Cel: 416-669-4855
stephen.abram@gmail.com
Stephen’s Lighthouse Blog
http://stephenslighthouse.com
Facebook, Pinterest, Tumblr: Stephen Abram
LinkedIn: Stephen Abram
Twitter: @sabram
SlideShare: StephenAbram1
Skype: stephenkabram

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Notas do Editor

  1. New enhancements outlined for the portal: View/Search/Open cases Ability to search cases based on description, date range, status, or case number. Ability to keyword search and browse solutions. Sort capability of open and closed cases. View priority levels of cases (default will be 3 when you open a case, but will be updated once Client Care makes the final determination). Ability to close a case immediately via the portal, which will immediately move the open case to the closed case tab. When opening a new case, the Product Sub-Category field will be optional. Required fields will be signified by a red asterisk. Ability to add attachments to an existing or new case.Administrative capability New consortium user which allows an administrator to manage cases across multiple child institutions that exist in SalesForce.com. Administrators can change the contact of a case to another member within the institution. To stay current, administrators (super users or consortium users) will be able to regularly review and dynamically update personal contact information as well as other authorized portal users within the same institution. Portal users will only have access to that individual’s personal information and be able to update information. Super users and Consortium users will be able to view a read-only list of current assets owned and paid for by your institution. A read-only listing of test and production environment statistics will be viewable via the portal.