1. The Value of the Library Experience: Priceless Stephen Abram, MLS Melbourne May 16, 2011

2. Economic Change and Challenges These slides are available at Stephen’s Lighthouse blog

3. We Only Get So Many Once-in-a-Lifetime Chances To Do Great Things

4. Welcome Questions for Today: Is this the end of libraries as we know them? Whither learning, community, support? What is actually changing? Do people still value the book? Where is all this change taking us? What is the role for librarians and all types of libraries in our info-future?

6. What Colour is the Sky?

8. Students are focused at the lesson and event (essay, test, exam) level

9. Libraries at the heart of the community is no longer just physical

10. Libraries as whole school partners

12. School library / Public library partnerships increase scores 5% plus!

13. Libraries and information content and technology leadership are critical to Higher Ed

14. Communities with libraries as an investment receive very high ROI – average 650%!

16. Grocery Stores

17. Grocery Stores

19. Cookbooks, Chefs . . .

20. Cookbooks, Chefs . . .

21. Meals

22. Chefs, counsellors, teachers, magicians Librarians play a vital role in building the critical connections between information , knowledge and learning.

23. Very Big Secret The Elephant in the Room

24. Change can happen very fast

25. Sensemaking

26. 5 Things have Changed . . A LOT! Cardholders, Users, Members, Patrons, Clients, Customers, Learners, Students, Scholars, Researchers, Teachers, Professors Books & Media & Collections Mobility Learning & Research Government The History of Unintended Consequences & Unpredictability

27. “Strategy is a Choice. . . To be a victim and feel these changes are fated and blamestorm OR Create the future we need and take collective responsibility for the conversation and development of the future.” Find Reasons not Excuses.

29. As technology advances

30. Emboldened Librarians hold the key

31. The nasty facts about Google & Bing and consumer search: SEO Content Farms Advertiser driven Geotagging GOOG

32. News Flash “The Internet and technology have now progressed to their infancy”

36. My son: Zachary

37. News Flash News Flash Tech Shift Happens

38. Culture

39. People

42. Overall IQ Increases

43. Increased educational attainment & engagement

44. eBooks outsell hard cover books & paperbacks

45. Reading is UP, way up.

46. Some libraries are crediting most cardholder growth to e-book accessibility

47. Personal device proliferation

49. Brain & Developmental Changes

50. Eye Movement Changes

51. Massive Behavioural Changes

52. Major Decline in Crime Rates – down 65%

54. Gaming too. . . Mothers in their 30’s

55. Social networks fastest growing populations are seniors and will be more international and less urban and English.

56. eBook reader usage is largely middle-aged.

58. 59% are female.

59. 29% are college students.

60. 5% are professors and 6% are teachers.

61. On any given day, 35% of our users are there for the very first time!

62. Only 29% found the databases via the library website.

63. 59% found what they were looking for on their first search.

64. 72% trusted our content more than Google.

66. 71% of instructors that rated student engagement levels as “high” as a result of using technology in courses.

67. 71% of students who are employed full-time and 77% of students who are employed part-time prefer more technology-based tools in the classroom.

68. 79% of instructors and 86 percent of students have seen the average level of engagement improve over the last year as they have increased their use of digital educational tools.

69. 87% of students believe online libraries and databases have had the most significant impact on their overall learning.

70. 62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and recorded lectures.

71. E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of students identify online portals.

72. 44% of instructors believe that online libraries and databases will have the greatest impact on student engagement.

73. 32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having the potential to improve engagement and learning outcomes. (e-readers was 11%)

74. 49% of students believe that online libraries and databases will have the greatest impact on student engagement.

78. YES (duh!)

79. So how must library and educator strategies change?

80. Discovery & Ideas

81. Has the future changed?Has our future changed?

83. COWS, etc.

88. fMRI and The Brain

89. Cloning

90. Trucking and GPS

91. Wind and other energy

92. Nanotechnology

93. Robotics

94. Massive Book Digitization

95. Music

96. Translation

97. Streaming Media

99. A 1965 iPhone

100. Can libraries keep up with change? Can you recall buying a 45? Can you recall dials on TVs? Can you recall dialling?

101. Formats have died before.

102. Books

103. We have a shallow understanding of the Codex – the book format(s)Transition from scrolls – illumination – codex – and beyond

104. How would you enhance the book without the compromises of the 1500’s?

110. The Chapter and Paragraph Universe

111. Integrated with Visuals – graphics and charts

112. Integrated with ‘video’

113. Integrated with Sound and Speech

114. Integrated with social web

115. Integrated with interaction and not just interactivity

123. Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . .

127. Mobility

130. Net neutrality, kill switches . . .

131. Local wired, mobile access ‘everywhere’ to the home and workplace on a personal basis

132. Geo-awareness: GIS, GPS, GEO-IP, etc.

133. Wireless as a business strategy (Starbucks)

135. What changes with personal devices?

136. Device Issues

137. The Physical Act of Reading

148. The new bibliography and collection development KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS

152. Encyclopedia.com

153. HighBeam & Questia

154. WorldCat

155. AccessMyLibrary iPhone App for public, school and higher ed – iPhone, iPad, iTouch and Droid!

156. Geo-IP features and measures

158. Technology literacy

159. Information literacy

160. Media literacy

161. Adaptive literacy

162. Research literacy

163. Academic literacy

164. Reputation, Etc.

165. Reading literacy

166. Numeracy

167. Critical literacy

168. Social literacy

169. Computer literacy

170. Web literacy

171. Content literacy

173. Can we frame the e-book issue so that it can be addressed rationally?

174. MindMap: What is a book? Reading Reading Learning Pedagogy Research Exploration Reference Engagement Enjoyment Evaluation

175. MindMap: What is a book? Reading Learning Pedagogy Research Exploration Reference Engagement Enjoyment Evaluation

177. Books

178. Fiction

179. Non-Fiction

180. Encyclopedia

181. Reference

182. Directories

183. Dictionaries

184. Textbooks

185. E-Learning

186. Steal This Idea

187. What are the good and bad things about e-books?

188. Library Goals Be the Bee Or Be the Hive. Care.

189. Strategic Thinking for Libraries Choosing a Future Setting Phased Priorities Making Choices Taking Action Doing the Next Step Adjusting Tactics with Experience Seeking Feedback and Adjusting Measuring Progress

191. Majority of library use will be virtual – yes even rural! And especially academic courses.

192. Majority of Non-fiction Book circulation will be e-books and Fiction will split 50/50 – digital/print

193. All learning will be blended and continuous

194. DVD is circulation is dead and most other physical formats in decline.

195. Majority of questions will be virtual

196. Use will be 20 / 40 / 40 (in house, virtual, mobile)

198. StrategicAnalytics

200. Who are our core virtual users? Are there gaps?

201. Does learning happen? How about discovery?

202. What are user expectations for true satisfaction?

203. How does library search compare to consumer search like Google and retail or government?

204. How do people find and connect with library virtual services?

205. Are end users being successful in their POV?

207. StrategicAnalytics

208. Don’t Rest on Your Laurels.

209. Reintermediation

210. Stand Out!

211. Trust Yourself to Make Difference and Have an Impact

212. You have the tools.

213. Stop Making it so Hard!

214. Save the User!

215. Serve Everyone!

227. Unlocking the Library Value Conversation

228. What Would You Attempt If You Knew You Would Not Fail?

230. Learning

231. Discovery

232. Progress

233. Research (Applied and Theoretical)

234. Cultural & Knowledge Custody

238. Buildings

239. Search

240. Reading is Fundamental

241. Patrons

242. Outreach

243. Circulation

245. Bricks and Clicks and Tricks

246. Communities of Knowledge and Practice

247. Research Impact

248. Partnerships

249. Information Literacy Programs

251. Social Glue and Libraries

252. A Third Path

253. Observe Your Users

254. Context is King,Contact trumps Culture Content is a Foundation

255. Community

256. Conversations

257. Relationships

258. The Social Life of Information Community Networks

259. Life

260. Comfort

261. Progress

262. The power of libraries

264. Starlings on Otmoor

265. Stephen Abram, MLS, FSLA VP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 stephen.abram@cengage.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: sabram SlideShare: StephenAbram1