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How to Pick your
  cofounders

    Diana Tsai | CEO, Cofounder
  Stephany Zoo | CMO, Cofounder
What is Bundshop?
• Bicultural identity
• e^2 Platform
  – Experience
  – Ecommerce
• where it’s going: brand consulting/market
  entry
Why did we choose each other?
Simple: because we LOVE each other




Working together
is the best solution
Leadership Profile
Diana         Stephany
How do you pick
 your business
   partner?
Step 1: Figure out if you’re
       looking for a
    business partner
           or an
         employee
Step 2: Don’t choose them
   based on their skills
     (counterintuitive huh?)
Step 3:
Don't pitch them your idea.
     PITCH them YOU.
Step 5:
Work with them for 20 hours
a day for a week straight and
THEN decide if you still want
      to work together
Step 6:
Feel out their energy!
Step 7:
 Get into a fight with them
        (no, not purposefully)

*You can't build something together if
  you're breaking each other down
Step 8:
Contempt destroys marriages

            =
         Pettiness
   destroys partnerships
how to grow/
maintain a healthy
   partnership
Leave your negative
emotions at the door


     *Jealousy
       *Rage
     *Insecurity
    PASSION!
THINGS ARE NOT GOING TO
      WORK OUT.
      ACCEPT IT
        EARLY ON.
THEN FIGURE OUT WHAT TO
          DO—
      together.
Don’t be passive aggressive
Don't waste time politicking
Maintain lives outside of the
   company/each other
Do things together that aren't
        work related
Have mentors/outside
    consultants
Remember: Success can
  mask a lot of issues
how to market
 women-led
 enterprises
 externally?
Having a female run
company is interesting.
You’re doing something
      interesting.
      Bank on it!
Find NICHE women
publications, Conferences,
     blogs for publicity
Reach out to mentors

*Because there are so few women at the
 top, they’re willing to help you out that
               much more
Thank you so much!

         BUNDSHOP.COM
                 reach us at
diana.tsai@bundshop.comstephany.zoo@bundsh
                   op.com

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Notas do Editor

  1. Why did we choose each other?Simple: because we LOVE each otherWorking together is the best solution, when you meet someone you are so magnetized to that you simply cannot bear to only spend nights and weekends with them. Diana had been working on this full time, but then I quit my job and moved out of my apt to do this full-time 
  2. an employee you see them 9-5 and you don't have any responsibility to them outside of those hours, but partner more or less becomes a significant other.  They're attached to you, so find someone you want to be attached to
  3. If you're looking to hire based on a certain skill set, lets say Finance or IT, that's an employee NOT A PARTNERThere are plenty of people who are talented, but there much fewer people who will work seamlessly with you
  4. Do not try to make someone fall in love with your idea (because the idea will likely change and then where are you?)
  5. If you can't handle each other for that long, you can't handle building a  company with them
  6. Trust your gut feeling on this.  If it feels right, then it is right.  If it doesn't and the potential partner is the smartest, charismatic, knowledgable person in the world, ditch them.  There will be someone else who will come along-- no need to force it.
  7. + how you fight with your business partners is as important as how well you work with them+ If you don't fight with them, you haven't been working with them long enough or one of you has been disingenuous.  Fights happen. but how do you get over them? You can't build something together if you're breaking each other down
  8. + John Gottman, a leading psychologist featured in Blink by MalcomGladwell, was able to theorize up to a 75% certainty whether or not a a relationship would work out based on if there was contempt in the relationship + I can estimate with a 99% certainty that if you choose a business partner who is petty your partnership will fail, which inevitably means your business will fail+ find someone who above all things IS NOT PETTY, who are willing to take a step back, look at the big picture, give as much as they take
  9. Accept that early on.  Finding a cofounder is NOT checking a box and smooth sailing from there-- its constant problem solving which will test each other, the company and your relationship.  Mentally prepare yourself for that.
  10. Entrepreneurship and early stage companies are about moving fast; if you’re caught in a disagreement for days at a time it means decisions are not being made and/or people are walking around feeling resentful.If you have an issue vent it out and GET IT OVER WITH you have more important things to deal with than petty bickering
  11. At a big company you have to be deterrent to your superiors and prompt them to suggest ideas that YOU came up with the great thing about having a partner is that you DONT have to do that: if you have a great idea, your partner will respect you enough that they won't feel insecure it didn't come from them. A great idea is a great idea for the company regardless of who it came from
  12. + It doesn't matter how much you love each other and the company, you need time apart.  It helps put things in perspective when you're away from each other+We have boyfriends, we take weekend trips, we have our friends groups and extracurriculars.
  13. Diana go out and get drinks and dance and do fun things together too (although people ask us if just stay at the BUNDhouse and just work 24hrs a day)It reminds us that we enjoy each other for more than business reasons.
  14. Not only do they have very different perspectives, they are more likely to have a impartial perceptive and help mediate fightsNot only do they have very different perspectives, they are more likely to have a impartial perceptive and help mediate fights
  15. sometimes you make think you're growing too fast to air out all the internal issues, and that those problems will get solved on their own. If you do not work your issues out, that resentment will build and BLOW UP in your face
  16. You doing something interesting.  You have courage, bank on that.
  17. I've had dinner with Sheryl Sandberg (COO of Facebook), coffee with Clara Shih (youngest board member of Starbucks), Carrie Kerpen (COO of Likeable Media, Inc 500 Company) just because I've asked. Don't be afraid and don't be afraid to pester!