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A Likeable Expansion into China
1.
ALikeable expansion into
China © Stephany Zoo
2.
Even with only
0.01% market share, every ten days Likeable is losing $2.6m © Stephany Zoo
3.
American
Population < Users on Weibo © Stephany Zoo
4.
Scale
Matters © Stephany Zoo
5.
What about
Censorship? (only political) © Stephany Zoo
6.
Motivations for
Social Media are Different © Stephany Zoo
7.
Understanding
Chinese Culture = Optimizing Social Media Use © Stephany Zoo
8.
© Stephany Zoo
9.
Facebook Renren, Kaixin,
Qzone FoursquareJiepang YouTube + HuluYouku Twitter SinaWeibo © Stephany Zoo
10.
+ 294m blogs
+ 148m BBS © Stephany Zoo
11.
© Stephany Zoo
12.
Why Now? © Stephany
Zoo
13.
© Stephany Zoo
14.
© Stephany Zoo
15.
The
commercialization of Social Media happens fasterin China $$$$$$$ © Stephany Zoo
16.
He who
hesitates is lost © Stephany Zoo
17.
WhyLikeable? © Stephany Zoo
18.
© Stephany Zoo
19.
The Chinese respect
American business ( already in China) © Stephany Zoo
20.
Reputation in
most populous country Worldwide Brand Recognition © Stephany Zoo
21.
China is at
a pivot of exponential growth © Stephany Zoo
22.
How? © Stephany Zoo
23.
We will teamup
with a Chinese Agency © Stephany Zoo
24.
The Digital Landscape
is fragmented but…. © Stephany Zoo
25.
© Stephany Zoo
26.
Develop browser
optimized for mobile use © Stephany Zoo
27.
Why me? © Stephany
Zoo
28.
Cultural understanding
+ Likeable training = China Social Media Success © Stephany Zoo
29.
Business licensing in
China is difficult BUT connections into gov + US commercial service © Stephany Zoo
30.
七次倒下,
起来八次 © Stephany Zoo
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