How to Use Pinterest as a Brand
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The document discusses how to use Pinterest, describing it as a social media site where users create boards to organize and share images from around the web. It notes that Pinterest is the third most popular social network and fastest growing, with over 18.7 million unique monthly visitors in the US. Examples are given of how brands like Sephora, Whole Foods, and libraries are using Pinterest creatively to engage customers, spread their message, and rebrand their image.
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How to Use Pinterest as a Brand
- 1. How to use
- 2. What is Pinterest? ● A social photo sharing and bookmarking site, where users organize images from around the web into themed pinboards. ● Users can browse other pinboards for inspiration, 'repin' images to their own collections and/or 'like' photos.
- 3. Why Pinterest? ● It is now the third most popular social network behind Facebook and Twitter. ● It's the fastest growing social network and reached 18.7 million unique visitors in the U.S. in March.
- 4. Board: A categorized collection of images.
- 5. Pin: an image on a board. It can be added from a website or uploaded from your computer.
- 6. Repin: copying a pin from another user's board to one of your boards.
- 7. Like: shows that you enjoy a pin. It will appear on your page of likes.
- 8. Tag: typing "@username" will create a hyperlink to that user's profile.
- 9. Hashtag: typing "#word" will hyperlink it to a search for that term.
- 10. Following: that user's pins will appear in real-time on your Pinterest home page.
- 11. Pin it button: a button you can add to your browser so you can pin images from any website. You can add a pin it button to your website and blog.
- 12. How to use Pinterest Let's try it out...
- 13. Creative Application Sephora - How a global brand is harnessing Pinterest - Take advantage of the memetic web - Equip your clients to spread word of your product for you - Aggregating 2nd and 3rd tier platforms into your website
- 14. Creative Application Whole Foods - a brand with LOTS of personality - Showing interest in parallel and unrelated fields - Building a brand around ideas, not products - Using social advocacy to grow your base
- 15. Creative Application Sacramento Public Library - rebranding - Framing the conversation, changing perceptions - Anchoring the library to the community - Curation