Stephanie Lucas | Portfolio

Stephanie Lucas Creative & Design | stephaniesdesignmind@gmail.com

Stephanie Lucas Portfolio

Work

Stephanie Lucas Creative & Design | stephaniesdesignmind@gmail.com Digital & Web UI
Identity Design
RidePal Website Information & Elements Design
Collateral & Events
Integrated Programs
Print Advertising

All visual design and elements for new commuter-service website, which is currently
still in the process of development.

Identity Design
HP Black Friday Promotion Information & Elements Design
Collateral & Events
Integrated Programs
Print Advertising

The client needed a quick turn solution for promoting the Black Friday specials within
the HP employee group. I devised a simple but fun email campaign that led to a
landing page which featured randomly rotating discount offers.

Identity Design
Fortify Email and Landing Page Information & Elements Design
Collateral & Events
Integrated Programs
Print Advertising

Email and landing page to promote Fortify at a leading industry trade show.

Identity Design
Project Rebound Information & Elements Design
Collateral & Events
Integrated Programs
Print Advertising

Ad agency self-promotion. This Flash-based site featured original art posters with
a “pro-economic-recovery” message. Three different animated openings, randomly
loading with each new view. Viewers could then order mugs or t-shirts bearing their
favorite poster graphics. Concept, design, and production.

Identity Design
Picture Yourself on Teen Vogue Information & Elements Design
Collateral & Events
Integrated Programs
Print Advertising

Fun Flash-based activity to promote HP and Teen Vogue pop-up events inside
leading fashion malls. User was invited to upload their own photo onto the cover
design of their choice, then email to friends. Creative direction and design.

Identity Design
HP & Sex And The City 2 Information & Elements Design
Collateral & Events
Integrated Programs
Print Advertising

Internal online resource to help HP marketing agents produce successful campaigns
in association with the Sex And The City 2 premiere. Concept and design for log-in
page and home page.

Identity Design
Erik Scanlon Site Information & Elements Design
Collateral & Events
Integrated Programs
Print Advertising

Photographer and director Erik Scanlon’s personal web site. Quick turn project.
Design and all HTML/CSS production.

Identity Design
HP PSG Toolkit Information & Elements Design
Collateral & Events
Integrated Programs
Print Advertising

Deign and some HTML production for web-based resources “toolkit”. HP marketing
agents rely on this site for access to branded marketing materials for all Personal
Systems Group marketing and advertising.

Identity Design
Logos Information & Elements Design
Collateral & Events
Integrated Programs
Print Advertising

Identity Design
Illustrations and Icons Information & Elements Design
Collateral & Events
Integrated Programs
Print Advertising

Identity Design
HP Market Share Infographic Information & Elements Design
Collateral & Events
Integrated Programs
Print Advertising

The challenge was to condense four charts into a single infographic in a compelling
and clear way for a live presentation.

Identity Design
HP IPG PowerPoint Template Information & Elements Design
Collateral & Events
Integrated Programs
Print Advertising

PowerPoint template design for HP’s Imaging and Printer group. The assignment:
Combine existing HP IPG branding elements in a compelling new way, for exciting
presentations within HP.

Identity Design
Culinary Institute of America Information & Elements Design
Collateral & Events
Wine Curriculum PowerPoint Integrated Programs
Print Advertising

The Culinary Institute of America at Greystone classroom sessions are presented
in PowerPoint. The school needed a design for their 10-day Wine and Beverage
program that was both graphically intelligent and on-brand.

Identity Design
HP Event Display Information & Elements Design
Collateral & Events
Integrated Programs
Print Advertising

Event wall to feature new business notebooks product line from HP.
Concept and design.

Identity Design
Self-Promotion Direct Mail Information & Elements Design
Collateral & Events
Integrated Programs
Print Advertising

Creative direction for series of ad agency self-promotion post card mailers.

Identity Design
HP/Cinequest Event Graphics Information & Elements Design
Collateral & Events
Integrated Programs
Print Advertising

Art direction and all production for huge installation of graphics for the 2011
HP/Cinequest VIP reception center. Additionally I personally coordinated and
supervised the installation.

Identity Design
HP Beats Event Information & Elements Design
Collateral & Events
Integrated Programs
Print Advertising

Creative direction and design for HP event launching its new products integrating
Dr. Dre’s Beats sound technology. All materials for press event.

Identity Design
Fortify Event Displays Information & Elements Design
Collateral & Events
Integrated Programs
Print Advertising

Trade show display materials for Fortify. Design and production.

Identity Design
HP/Project Runway Information & Elements Design
Collateral & Events
Integrated Programs
Print Advertising

Concept and design for in-store promotion celebrating HP’s tie-in with
Project Runway. Design and illustration.

Identity Design
HP Product Pocket Guide Information & Elements Design
Collateral & Events
Integrated Programs
Print Advertising

Product brochure for new line of HP personal computers.
Creative direction and design.

Identity Design
Napa Valley Cooking School Information & Elements Design
Collateral & Events
Enrollment Kit Integrated Programs
Print Advertising

Enrollment kit for incoming students. All design and production. The Napa Valley
Cooking School logo won a 2011 ADDY Gold Award.

Identity Design
Summit On The Summit Information & Elements Design
Collateral & Events
Campaign Integrated Programs
Print Advertising

HP, along with leading environmental and entertainment notables, teamed up for the
2010 Summit On The Summit event, to promote awareness of the need for clean
water in developing countries. This campaign helped promote the event within HP.

Identity Design
HP Sex And The City 2 Information & Elements Design
Collateral & Events
Print Advertising

Developed an eye-catching campaign to promote HP and Sex And The City 2
promotional tie-in, within HP. Included posters, email template, and web-based
marketing resources toolkit.

Identity Design
Sidi National Print Advertising Information & Elements Design
Collateral & Events
Print Advertising

I developed this campaign to create a strong brand recognition and preference
for Sidi cycling shoes. Their unique selling proposition is that they fit so well. I used
the spinning flame wheel device as a headline vehicle and created the tag line
“Nothing else fits like a Sidi.” as the constant payoff to every headline. Creative
direction, design, and production.

Stephanie Lucas | Portfolio

Recomendados

Recomendados

Mais conteúdo relacionado

Destaque

Destaque (8)

Semelhante a Stephanie Lucas | Portfolio

Semelhante a Stephanie Lucas | Portfolio (20)

Stephanie Lucas | Portfolio