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- 2. What about parents who can’t be there all the time because of work?
- 4. Play Vision
- 6. GAMES
- 7. PUZZLES
- 8. MATH HELP
- 9. RACING GAMES
- 10. PUPPET CREATOR
- 11. Who would buy Play Vision?
- 15. The Competition Product Price LeapFrog Quantum Pad $89.95 Leapfrog Tag $35.00 Leapster L-Max $100.00 Iquest Interactive $61.00 Average $71.49 PSPgo-Piano Black $249.99 PSP 3000 $169.99 Nintendo Dsi XL Bronze $189.99 Nintendo DS Lite Metallic $132.97 Averagae $185.74 Source: Amazon.com
- 16. Assumptions 2010 2011 2012 2013 2014 Number of Children in US (ages 2-10) 40,000,000 40,366,000 40,732,000 41,098,000 41,464,000 Ratio 4:9 4/9 4/9 4/9 4/9 4/9 Number of Children in US (ages 2-5) 17,777,778 17,940,444 18,103,111 18,265,778 18,428,444 Percentage of children willing to buy a reading unit 19% 19% 19% 19% 19% Percentage of households in a higher socio-economic bracket 26.7% 26.7% 26.7% 26.7% 26.7% Potential market 900,516 908,755 916,995 925,235 933,474 Average sale price per unit $200.00 $196.00 $194.00 $193.00 $193.00 Wholesale margin 50% 55% 60% 65% 68% Wholesale revenue per unit $100.00 $107.80 $116.40 $125.45 $131.24 Implied TAM $90,051,556 $97,963,818 $106,738,217 $116,070,694 $122,509,184 Market Share 2.3% 2.5% 2.6% 2.7% 2.8% Revenues $2,107,397 $2,407,189 $2,747,690 $3,123,745 $3,440,369
- 17. Play Vision