10. Cost everything.... Cost of Gift 1.10 Handling 0.90 Total Cost for Gift: 2.00 x RL (3,000) 6,000 + Art work, printing, support 6,000 Total for campaign: 12,000
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20. Brief Possible Concepts Budget Timing Communication Logistics Legal check against shortlist and check against objectives Stage 1 : Feasibility
21. Shortl. Concepts Budget Timing Communication Logistics Legal Outline Plans (visual and copy) check back which is best (vs. brief/objectives) Top Plan Define Success (KPI) Stage 2 : Checking
22. Shortl. Concepts Copy & Design Final admin Final Communication Final material Evaluat. Criteria Recheck Legalities ! detailed Operational Plan Run the Promotion Evaluate (KPI, brief)