5. What is a product?
- Something that can be described
- Something tangible
- Something you can sell
6. Whole Product
Inmarketing, a whole product is a generic
product (or core product) augmented by
everything that is needed for the
customer to have a compelling reason to
buy
20. What do you need to know?
Technologist would • Product
ask: Manager
– What do I need to would ask:
build?
– What do I need
to sell, to which
market and at
what time?
21. Finding Opportunities
BlueOcean, Chasm, SWOT, etc.
Technology expansion cycles (electricity,
phone, intranet, internet)
Inventions vs. Innovation
23. MVP
Something that can be sold to a target
market.
Validates Positioning &4P
Editor's Notes
Big idea vs. small idea.
Something you can sell, because it provides value and people want to buy it. Something that provides value and people want to buy.
Positioning – hypothesis – translation statement between market needs and our goal revenue.
Positioning = Hypothesis,
It’s not about documentation – it’s about interaction;
- Haven’t you’ve been called a “Program Manager”? Why don’t you build some programs? Do you want me to do all of this? No. Building successful product is not your job. It is the entire organization job to build successful products. Your job is to get them all aligned and enabled to build successful product.
