VALA 2012 Friday Forum at the University of Western Australia for Information Services - Using mobile and social media to enrich the visitor expereince & drupal - Jon Steingiesser This is based on a presentation by William Donovan & Mark Watson from a VALA 2012 Tech Bootcamp workshop and also on Dries Buytaert's Keynote from DrupalCon in Denver March 2012.

1. VALA Tech Boot Camp 2012
Using Mobile and Social Media to Enrich the Visitor
Experience
&
Drupal

2. Using Mobile and Social Media to
Enrich the Visitor Experience
∗ Facilitators: William Donovan (willdonovan)
& Mark Watson (Design Providence)
∗ This workshop explored ways mobile and social media technologies
can be used to enhance people’s experience of galleries, libraries,
archives and museums.

3. What the workshop covered
1. Opportunities of Mobile and Social Media, the design
process
2. Scoping – understand your design challenge and your
audience
3. Ideation and create your concept
4. Rapid prototyping and pitching your concept

4. Mobile and Social Media
So what’s all the fuss?

5. Mobile
37Mill iPhones sold in the last Q 2011
More than 15 billion apps
downloaded
11 Billion for Android
3 Billion iPad apps downloaded

6. Smart phone sales
overtook PC’s
Mobile: 488 Mill
PC’s: 415 Mill (Full year 2011)

7. Socialnomics
∗ VIDEO:http://www.socialnomics.net/2011/06/08/social
-media-revolution-video-2011/

8. Social media trends 2012
∗ Cult of influence – Klout
(measures your
influence on FB &
Twitter)
∗ Social Sharing
e.g. the UWA network
is down
∗ Social Television – Q&A
e.g. Fango

9. Trends for Libraries for 2012
∗ Mobile friendly websites
∗ Using YouTube as a medium
for marketing and education
∗ Using social media to
educate
∗ Google+ usage will increase,
Facebook will still rule
∗ Create mobile apps for
various uses – not the
website
∗ More services via mobile –
due to database vendors

10. Trends for Libraries for 2012
∗ Goodreads and Library
Thing will be used by
more libraries as tools
reviews and locating
∗ Adapt more open source
programs e.g. DRUPAL
∗ Online gaming for
marketing and education
∗ More use of Google apps
(Gmail)

11. Mobile is shifting the world
“Mobile will be bigger than desktop internet in 5 years”
- Internet Trends, Mary Meeker, Morgan Stanley April 12 2012.

12. What we do
What people use their mobile phones for?

13. Tablets

14. Mobile and social experiences

15. Visitor Experiences

16. Location based

17. Benefits of mobile
∗ Orientates the user
∗ Offers a personalised
experience
∗ Optimises learning
∗ Extends the visitor
experience
∗ Changes behaviour
∗ Fosters social
connection
∗ Improves accessibility

18. What about social media
Independent technology that survive on each other
Each have their benefits, each are a channel / medium for
your message

19. Relationship building
∗ Friends & family
∗ Professional networks
∗ An Event
∗ Research

20. Testimonials
∗ People like me, LIKE this
∗ Rating It
∗ Share it
∗ Provide a comment
∗ Write a blog post

21. User generated
∗ Photos
∗ Videos
∗ Quotes
∗ Statements
∗ Links

22. Changes
behaviour –
large scale
• Hyper-connectivity
• Relevance
• No boundaries or borders
• “Do others care?”

23. It is the digital doorway
∗ Music
∗ Books are selling
∗ Clothes
∗ Baby products
∗ Anything

24. Highly measurable
∗ Facebook analytics
∗ Google analytics

25. Must be 2-way
Expectation that you are
there
And respond!

26. Benefits of social media
∗ Greater exposure
∗ You can engage a large crowd or a small crowd
∗ Receive real time feedback
∗ More traffic (opportunities) to your services
∗ Put a face to your visitor
∗ Rise in search rankings
∗ Doorway to your services

27. Social media tools
Direct to platform Management tools
∗ Facebook ∗ Hootsuite
∗ Twitter ∗ Tweetdeck
∗ LinkedIn ∗ Google analytics
∗ Google +

28. Closing
∗ Consumers expectations on services have changed
∗ Mobile and social media offer unique opportunities
∗ Use each platform for it’s benefits
∗ Collaborate and iterate to build successful ideas

29. What is Drupal?
∗ Drupal is a Content Management System and web application
development software
∗ Drupal has over 11,000 modules and over 1,000 themes (templates)
∗ Allows tech-savvy people to put together websites with no
programming experience
∗ Best of all, it's free, open source software!

30. What is Drupal?
∗ With over half a million contributing developers
∗ 200+ countries
∗ Drupal powers over 2% of the web including such diverse
sites as The White House, Economist.com, Examiner.com,
Amnesty International, MTVuk, .net magazine and
Data.gov.uk.
∗ UWA & IS News
∗ IS Suggestions System

31. Drupalcon DENVER 2012
Dries Buytaret, Drupal Project Lead

58. Conclusion
∗ Benefits for UWA
∗ Visual Identity already done
∗ Easy to deploy
∗ Drupal 8 & Mobile

59. Thank you
Thank you