Slides I use for my Creating A Stellar Social Media Strategy Class.

1. Creating a Stellar Social Media Strategy
CONNECTING THE DOTS TO SOCIAL MEDIA SUCCESS
Tuesday, September 17, 13

2. Tuesday, September 17, 13

3. WITHOUT A CLEAR DIRECTION,
SOCIAL MEDIA CAN PULL YOU IN ALL DIRECTIONS.
Tuesday, September 17, 13

4. Main Issues in Social Media
Lack of Understanding
Lack of Good Content
Lack of company wide commitment
Lack of Strategy
Tuesday, September 17, 13

5. LET’S TALK STRATEGY
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6. Know Your Audience
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7. 1WHERE IS YOUR AUDIENCE?
2WHAT IS IMPORTANT TO THEM?
3ASK & RESPOND
Tuesday, September 17, 13

8. Define Your Objectives
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9. 1ASK YOURSELF: WHY SOCIAL MEDIA?
2CREATE GOALS
3DEFINE ROI
4CHOOSE YOUR MEASUREMENT TOOLS
BRAND RECOGNITION
SEARCH ENGINE OPTIMIZATION
REFERRALS
NETWORKING
RESEARCH NEW BUSINESS
CUSTOMER SERVICE
RELATIONSHIP BUILDING
WEBSITE TRAFFIC
HIGHER CONVERSION
COMMUNITY BUILDINGINCREASED SALES
Tuesday, September 17, 13

10. Create Key Messages
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11. 1WHAT DO YOU WANT TO SAY?
2DON’T WORK AGAINST YOURSELF
3UNDERSTAND YOUR CONTEXT
4IDENTIFY YOUR VOICE
Tuesday, September 17, 13

12. Plan your Content
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13. 1CREATE A CONTENT CALENDAR
2TELL STORIES
3SHARE CONTENT FROM OTHERS
4PLAN TIME TO RESPOND
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14. Manage Your Accounts
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15. 1HAVE A POLICY
2MANAGE YOUR TIME
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16. Next Steps
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17. Monitor your
effectiveness and adjust
your strategy based on
this data.
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18. Measurement tools
Google Analytics - Free
Hootsuite
Insights from social networks -Free but limited
Twitalyzer - free
SocialMention.com
Klout & Kred
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19. Management Tools
Hootsuite
Tweetdeck
Bufferapp
Hearsay
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20. Content Resources
AllTop.com
Google Alerts
LinkedIn today
Zite (app for your iPad)
Tuesday, September 17, 13

21. Worksheet.
1. What are my goals?
2. Who is my target audience?
3. What social networks do I want to be on?
4. How do I want to come across?
5. What topics are appropriate for my target audience?
6. What kind of content do I want to share?
7.Where will I get my content?
8. How much time per day will I dedicate?
9. What will I measure in terms of my ROI?
10. What tools will I use to measure ROI?
Tuesday, September 17, 13

22. Specials &
Upcoming Classes
Three 30 minute online training/consulting sessions for $75
(Usually $120). Offer only good until EOB 10/31/13
Facebook For Business
September 24, 2013 from 2pm-4pm
Early Bird Tickets $25 (Save $10!)
Learn Hootsuite
October 2, 2013 from 12:30pm - 1:30pm
(includes lunch)
Early Bird Tickets $25 (Save $10!)
Tuesday, September 17, 13