This is the slideshare from a prese

1. Mastering Social
Business
Presented by Kelly Noble
/stellar247
/stellar247
/stellarMediaMkt

2. Why Should I Care?
• Communicate with potential
clients
• Collaborate with other
professionals
• Build your brand online
• Increase your Search
Engine Optimization
• Become a trusted and
valued resource

3. First Steps
• Clarify your goals
• Don’t be all about you. Don’t oversell
• Make your website your hub
• Quality of followers/fans over quantity
• Be a valuable resource to build trust

4. • 901 million monthly active users at the end of March 2012.
• More than 500 million mobile monthly active users as of April
20, 2012.
• More than 42 million Pages with ten or more Likes at the end
of March 2012.

5. Facebook Marketing
• B2C Facebook results are 30% above average on
Sundays
• 95% of Facebook wall post are not answered by brands!
(All Facebook)
• Auto-Posting on Facebook decreases likes & comments
by 70% (Inside Facebook)
Two main reasons people like a brand: (Mashable)
1. They are already a customer (58%)
2. They want to receive discounts or promotions (57%)

6. Best Practices
✴Create a Fan Page
✴ Be creative with cover images, custom tab images
and your content.
✴Update regularly
✴Follow the 80/20 Rule
✴Post valuable resources for potential clients
✴Upload photos
✴Share video

7. Cover Image
851x315
Profile Photo
160x160
Message
About Section Tabs
111x74

8. Creative Covers

9. • As of March 31, 2012, LinkedIn operates the world’s
largest professional network on the Internet with 161
million members in over 200 countries and territories.
• 61% in North America
• Used by all 2011 Fortune 500 Companies
• LinkedIn members did nearly 4.2 billion professionally-
oriented searches on the platform in 2011 and are on
pace to surpass 5.3 billion in 2012.
• Ages 45+ is the largest age demographic

10. LI Tips
Increase your visibility
•Optimize your profile
•Add connections
• Join groups
• Answer questions
Improve your Google rank
•Make your profile public
•Customize your URL
•
•Use Keywords
Perform/Utilize
• Check references
• Look into companies
• Search for new employees and service
providers
• Find content
• Get business
• Ask for recommendations

11. Get Great Content

12. • First ever tweet was in 2006
• Over 465 million accounts - 107.7 million in the US alone
• There are currently 175 million tweets per day
• 11 Twitter accounts are created every second
• $259 million projected ad revenue in 2012

13. Best Practices for Business on Twitter
1.Share.
•Listen and Monitor.
•Ask.
•Respond.
•Reward.
•Demonstrate your expertise.
•Retweet & Engage
•Establish the right voice.

14. What makes you RT?
• 92% - Interesting Content
• 84% - Personal Connection
• 66% - Humor
• 32% - Incentive

15. Deciding who to follow
• 69% suggested by friends (think #followfriday)
• 47% Online search (get on those directories &
optimize your account)

16. Take Aways
• Put the puzzle pieces together!
• Consistent Branding
• Make a good impression
• Create Value and build relationships/trust
• Share great content

17. Always Remember...

18. Connect with me:
fb.com/stellar247
twitter.com/stellar247
linkedin.com/in/kellymnoble
StellarMediaMkt@gmail.com