What seems to be a partial and indirect solution to the recent fertility decline may be the key in helping a significant portion of working parents in Korea

1. The Modern Fallacy of Composition:
The Low Birth Rate in Korea
Jin Sun Park
Senior Seminar Thesis
May 5, 2010

2. Meet the average Unlike the consequences of overpopulation, little is
known about the negative impacts of low birth rate.
Kim-Lee-Park’s
The case of Korea, with one of the world’s lowest
birth rates today– at 1.15 children per household– is
examined to understand its recent fertility decline.

3. Fertility Decline = Issue?

4. Korea Japan UK France US OECD Average
2.10
2.1
2.0
1.75 1.8
1.7
1.40
1.3
1.05 1.1
0.70
0.35
0
Chart 1: TFR of Several ‘Organization for Economic Co-operation and Development’ (OECD) Countries
Chart 2: Fertility Decline in Korea by Selected Years
6.33
6.5
Total Fertility Rate
5.2 4.71
3.9
2.92
2.6
1.60 1.59 1.47
1.30 1.17 1.19 1.16 1.26 1.15
1.08 1.13
1.3
0
1955 ‘65 ‘75 ‘85 ‘95 2000 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07 ‘08
Low Birth Rate + Its Consequences

5. Economic Factors
+ Changing Values
High Educational Costs
Fertility Decline
Socioeconomic
Social Factors
Factors

6. Working Mothers
• Increase in women’s participation
in the labor force
• Incompatible social structure

7. Employer-Sponsored Worksite Daycare
Through partnerships between small to medium size companies
in Industrial Complexes in Korea

8. What Working Parents Need
•Their demands in childcare centers differ
from those of stay-home parents’
•Flexible + longer hours of operation
•Open on weekends + holidays

9. Who Is Taking Care of Your Kid?
Chart 3: Types of Caretaker for Different Occupational Class
• Different approach for different
occupational class
• The more labor-intensive your job, the
more likelihood of relying on third-party
caretakers
• Serving small to medium size companies
in Industrial Complexes in Korea
Data from Korean Statistical Information Service

10. FAMILIES
Employer-Sponsored
Worksite Daycare
- Reduced commuting time
- Increased peace of mind - Instant access to working parents
with high pent-up demand
- Nursing mothers can
continue to breast-feed
EMPLOYERS
GOVERNMENT
- “The upper hand in the
battle for talent” - Creating social support
- Improved retention rates - Encouraging working parents to
have more children
- Government subsidies

11. Location: Busan
•Metropolitan Seoul Area = Highly saturated
Competitors:
MoaMom
•Busan has the lowest birthrate at 0.98 Pruni
Pruni Joint Daycare Centers
in Korea, after Seoul
SEOUL
BUSAN

12. G.2.6. SJ Industrial Complex in Busan, Korea
• 624 companies, 16,669 employees ( 12,442 men + 4257 women)
• 99% = Manufacturing Business
• Currently 42 daycare centers, with a total occupancy of 3769 children

13. KIDS ADORE
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cras. Interdum at. SJ Industiral Complex, Busan
T: (123) 456-7890 F: (123) 456-7891
W: www.kidore.com

14. Thank You!