1. “ Valuation Marketing” for Emerging Technology Companies Triggerbox Service Overview December 2008 Copyright (c) 2008 Triggerbox, Inc. all rights reserved 06/07/09
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4. Triggerbox is a Technology-Enabled Service that Provides a Consistent Framework for Collective Market Intelligence and Aligning Action to Valuation 06/07/09 Refreshed Perspective Timely Market Awareness Market Response/ Informed Planning “ CMO and Corporate Development on Demand” Deliverables Collective Intelligence Copyright (c) 2008 Triggerbox, Inc. all rights reserved Triggerbox Core Market Database Triggerbox Client Insight Aggregation Segment M&A Transactions & Value VC Funding Transactions & Value Major market drivers & segment trends Market Research Assets Company & Capital Source Data Competitors and Comparables Partner Alignment Activity Filtered Market Intelligence Capital Flows Emerging Value Drivers Initial Triggerbox Market Assessment Customized/ Filtered RSS Feed Regular Triggerbox Market Rollups Client “Triggerbox”: Shared Intelligence WorkSpace Triggerbox Strategic Consulting
5. Sample Triggerbox Deliverables 06/07/09 Triggerbox™ 720A S. Lamar Blvd. Austin, TX 78704 | 512.423.7014 Market intelligence “rollups” Aggregation of top research & thought leadership On-Demand analytics for competitors and comparables Private client “Triggerbox” – on-demand content repository & collaboration space Strategic marketing and corporate development deliverables
6. Standard Deliverable: Client Triggerbox 06/07/09 Triggerbox™ 720A S. Lamar Blvd. Austin, TX 78704 | 512.423.7014 Client Triggerbox: Shared Intelligence Workspace Structured repository of top research, comparable company intelligence and prioritized market insight Constantly updated, client-specific RSS feed, with filtered news, competitive intelligence, thought leadership and more
7. Standard Deliverable: Filtered Research Repository 06/07/09 Triggerbox™ 720A S. Lamar Blvd. Austin, TX 78704 | 512.423.7014 Top Research: Top research, market data and thought leadership captured for easy access Individual content items classified and ranked for situational use Commenting/discussion aligned to distinct content items
8. Standard Deliverable: Document Repository 06/07/09 Triggerbox™ 720A S. Lamar Blvd. Austin, TX 78704 | 512.423.7014 Document Repository: Single place to keep classify and store best, current or standard document content for situational use
9. Standard Deliverable: Competitor and Comparable Company Intelligence 06/07/09 Triggerbox™ 720A S. Lamar Blvd. Austin, TX 78704 | 512.423.7014 On-Demand views of competitive & comparable company market intelligence DB-driven views of funding activity, valuation, momentum changes, partnering events, capital backing
10. Triggerbox Strategic Consulting: “On Demand” CMO and Corporate Development Deliverables 06/07/09 Triggerbox™ 720A S. Lamar Blvd. Austin, TX 78704 | 512.423.7014 Market alignment and segmentation Capital fundraising strategy, sourcing and diligence support Exit strategy development and alignment PR strategy/agency management Strategic partner alignment Demand generation strategy Social media strategy
14. Thank You Steve Waters – Founder/CEO Triggerbox 512.423.7014 [email_address] www.triggerbox.com 06/07/09 Copyright (c) 2008 Triggerbox, Inc. all rights reserved
![The Tech Startup Perspective Gap 06/07/09 Investor Perspective Startup Execution Copyright (c) 2008 Triggerbox, Inc. all rights reserved ,[object Object],[object Object],[object Object],[object Object],[object Object],Investor Pitch BOD Meeting](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)