This document outlines a campaign to raise awareness among parents about preventing child abuse during Halloween. The campaign aims to distribute candy bags with informational cards at a university to reach children between ages 5-12 who will be trick-or-treating. The bags will contain candy and messages with proposals on how to avoid child abuse during Halloween. The campaign will be conducted at the university's main office during evening hours on Halloween to attract people with the free candy and spread prevention tips.

1. Candy Free

2. COMMUNICATION OBJECTIVE
Call the attention of parents
for preventive care of children
on Halloween

3. Target
Children between 5-12 years old who treak or treat in malls and homes

4. LOCATION
The compaign was made in university´s head office E, during
the night hours

5. With a simple candy you rescue a child Let’s take care of him
(Campaign against child abuse)
MESSAGE

6. Activation of BTL (Below the line) to make the campaign; we are going to install a table
with free candies which is goint to look very attractive, so the people come and take
them. These candies will be inside of a bag which will also have a free card with a strong
and powerful message.
PROPOSALS: HOW TO AVOID CHILD ABUSE
DURING HALLOWEEN

7. RESULTS

8. RESULTS

9. RESULTS

10. PRESENTED BY
JESSICA EVELIN NAVARRO
DIANA CAROLINA BLANCO
STEPHANIE BARRETO
ENGLISH IV