1. Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Card Sorting for Information Architecture Usage Areas, Methods and Samples Steffen Schilb (Steffen@cardsort.net)

3. Introduction Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb 1 Introduction

4. Introduction: Why do People browse the Internet? Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb

6. Introduction:Why does this happen? Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Hierarchy, Navigation Scheme No intuitive Navigation Scheme, Hierarchy People expect Content somewhere else

7. Introduction:Why does this happen? Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Misunderstood Wording Inconsistent Terms English Vs. German Ambiguous Terms

8. Introduction Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb How can this be improved?

12. Card Sorting: The Standard Method Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb 2 Card Sorting: The Standard Method

13. Card Sorting: The Standard Method Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Preparation

15. Card Sorting: Preparation Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Same Level of Detail Politics Album Charts

16. Card Sorting: Preparation Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Cover one distinguished Content Tennis Icehockey

17. Card Sorting: Preparation Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Describe the Content in a unambiguous Way Inspiration Opening Hours

19. Card Sorting: Conducting the Exercise Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Conducting the Exercise

21. Card Sorting: Conducting the Exercise Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Step 1: Sorting the Cards

22. Card Sorting: Conducting the Exercise Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Step 2: Finalizing the Sorting

23. Card Sorting: Conducting the Exercise Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Step 3: Labeling the Clusters

25. Card Sorting: Analysis Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb (Manual) Analysis

28. Card Sorting: Data-Eyeballing Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Result: Simple Taxonomy Sport Fussball 1. Bundesliga 2. Bundesliga ... Tennis Weltrangliste ATP-Turniere ... Basketball NBA ... Politik Aktuelles Aus aller Welt Deutschland ... Innenpolitik News ... Außenpolitik Europa ... Wirtschaft Deutschland News ... Weltweit News ... Börse News DAX Dow-Jones ...

30. Card Sorting: Analysis Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Spreadsheet Analysis

32. Cluster Analysis Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb 3 Cluster Analysis

34. Cluster Analysis Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Distance Matrix

35. Cluster Analysis: Distance Matrix Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Example Participant 1 Projekte AG‘s Aktuelle Projekte Studentisches Fachbereiche Insitute Campus Lageplan Anreise Participant 2 Aktivitäten AG‘s Aktuelle Projekte Studium Fachbereiche Institute Allgemeine Infos Lageplan Anreise Participant 3 Aktivitäten AG‘s Studium Fachbereiche Aktuelle Projekte Institute Informationen Lageplan Anreise

36. Cluster Analysis: Distance Matrix Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Distance Matrix P1 1.00 0.00 1.00 1.00 1.00 1.00 Anreise 0.00 1.00 1.00 1.00 1.00 1.00 Lageplan 1.00 1.00 1.00 0.00 1.00 1.00 Insitute 1.00 1.00 0.00 1.00 1.00 1.00 Fach-bereiche 1.00 1.00 1.00 1.00 1.00 0.00 Aktuelle Projekte 1.00 1.00 1.00 1.00 0.00 1.00 AG‘s Anreise Lageplan Institute Fach-bereiche Aktuelle Projekte AG‘s

37. Cluster Analysis: Distance Matrix Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Distance Matrix P1 1.00 0.00 1.00 1.00 1.00 1.00 Anreise 0.00 1.00 1.00 1.00 1.00 1.00 Lageplan 1.00 1.00 1.00 0.00 1.00 1.00 Insitute 1.00 1.00 0.00 1.00 1.00 1.00 Fach-bereiche 1.00 1.00 1.00 1.00 1.00 0.00 Aktuelle Projekte 1.00 1.00 1.00 1.00 0.00 1.00 AG‘s Anreise Lageplan Institute Fach-bereiche Aktuelle Projekte AG‘s

38. Cluster Analysis: Distance Matrix Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Distance Matrix P1 + P2 1.00 0.00 1.00 1.00 1.00 1.00 Anreise 0.00 1.00 1.00 1.00 1.00 1.00 Lageplan 1.00 1.00 1.00 0.00 1.00 1.00 Insitute 1.00 1.00 0.00 1.00 1.00 1.00 Fach-bereiche 1.00 1.00 1.00 1.00 1.00 0.00 Aktuelle Projekte 1.00 1.00 1.00 1.00 0.00 1.00 AG‘s Anreise Lageplan Institute Fach-bereiche Aktuelle Projekte AG‘s

39. Cluster Analysis: Distance Matrix Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Example Participant 1 Projekte AG‘s Aktuelle Projekte Studentisches Fachbereiche Insitute Campus Lageplan Anreise Participant 2 Aktivitäten AG‘s Aktuelle Projekte Studium Fachbereiche Institute Allgemeine Infos Lageplan Anreise Participant 3 Aktivitäten AG‘s Studium Fachbereiche Aktuelle Projekte Institute Informationen Lageplan Anreise

40. Cluster Analysis: Distance Matrix Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Distance Matrix (P1+P2)+P3 1.00 0.00 1.00 1.00 1.00 1.00 Anreise 0.00 1.00 1.00 1.00 1.00 1.00 Lageplan 1.00 1.00 1.00 0.00 0.67 1.00 Insitute 1.00 1.00 0.00 1.00 0.67 1.00 Fach-bereiche 1.00 1.00 0.67 0.67 1.00 0.33 Aktuelle Projekte 1.00 1.00 1.00 1.00 0.33 1.00 AG‘s Anreise Lageplan Institute Fach-bereiche Aktuelle Projekte AG‘s

41. Cluster Analysis: Distance Matrix Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb How to calculate ∑ K F (A F /B F ) = K t (A t /B t ) T t=1 T K: Relative Coordinate A: Relative X-Coordinate B: Relative Y-Coordinate F: Final Matrix T: Number of Participants t: Participant

43. Cluster Analysis: Single Linkage Algorithm Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Distance Matrix 1.00 0.86 0.81 0.83 Alumni 0.86 1.00 0.92 0.42 Aktuelle Projekte 0.81 0.92 1.00 0.69 ASTA 0.83 0.42 0.69 1.00 AG‘s Alumni Aktuelle Projekte ASTA AG‘s

45. Cluster Analysis: Single Linkage Algorithm Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb New Distance Matrix 1.00 0.81 0.83 Aktuelle Projekte 0.81 1.00 0.69 ASTA 0.83 0.69 1.00 AG‘s+ Aktuelle Projekte Alumni ASTA AG‘s+ Aktuelle Projekte

47. Cluster Analysis: Single Linkage Algorithm Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Final Dendogram AG‘s Aktuelle Projekte ASTA Alumni 0.00 0.50 1.00 0.42 0.69 0.81

51. Computer-Based Card Sorting Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb 4 Computer-Based Card Sorting

53. Computer-Based Card Sorting: EZSort Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb EZSort

55. Computer-Based Card Sorting: CardSort Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb CardSort

58. Card Sorting Variants Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb 5 Card Sorting Variants

60. Card Sorting Variants: Card Sorting with Subgroups Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Card Sorting with Subgroups

62. Card Sorting Variants: Labeling the Contents Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Labeling the Contents

64. Card Sorting Variants: Rating the Contents Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Rating the Contents Gerry McGovern (2002)

65. Card Sorting Variants: Rating the Contents Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Begriff 20 Step 1 Step 2 Begriff 14 Begriff 7 Begriff 4 Begriff 23 Begriff 6 Begriff 24 Begriff 16 Begriff 1 Begriff 2 Begriff 1 Begriff 3 Begriff 5 Begriff 8 Begriff 9 Begriff 10 Begriff 11 Begriff 13 Begriff 15 Begriff 17 Begriff 1 Begriff 18 Begriff 21 Begriff 22 Begriff 25 Begriff 26 Begriff 4 Begriff 6 Begriff 7 Begriff 14 Begriff 16 Begriff 19 Begriff 20 Begriff 23 Begriff 24

66. Conclusion Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb 6 Conclusion

70. References Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb 7 References

72. Card Sorting Variants: Card-Based Classification Evaluation Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Thank you!

73. Computer-Based Card Sorting Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb 8 Questions and Discussion

74. Card Sorting Variants: Card-Based Classification Evaluation Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Further Questions? Contact me! [email_address]