Most business professionals realize they need a good profile picture for LinkedIn, but fail to realize how many other opportunities there are to leverage their image and personal brand. For those who position themselves as experts in their field, there are speaking opportunities, books to be authored, and products to be made - from webinars, CDs, and more. Industry leaders, speakers, authors, and other professionals who wish to elevate their brand will need their personal brand to resonate with their audience, while still reflecting their own authentic self. Powerful headshots, done right, can propel you and your business to a new level, where people are excited to know you, because you're "a big deal!"