What do some companies right, to avoid the control dilemma and other patterns that kills innovation and agility?

1. THE GREAT
PRODUCT ‘D’EVELOPMENT
SWINDLE
and how to avoid it:

2. “A network structure
to make the firm
more independent
from people”
on
eek
it
2 w
nd
’m
“I
n a ay”
t io
yw
aca
v
an
rks
wo
Jakob
CEO Orderbird

3. “Experience how
product development
feels from a developer
perspective”
gile
eA
th
ing
tch
ner
e
Str
Ow
uct
rod
P
tive
pec
ers
P
Bastian
CO-Founder, Produktmanager Orderbird

4. “Quit my job as CTO to become servant leader
for the team”
Bernhard
CTO Orderbird

5. Trust =
Credibility x Intimacy
Risk
Hans
Product Owner Orderbird

6. Su
e!*
pris
r
“I increased motivation by
reducing pressure, creating
clear prioritized goals
and maximizing the
freedom within these
boundaries”
“Bridging the development
and sales circles”
*Drive: The Surprising Truth About What Motivates Us von Pink
Robert
Lead IT, Scrum Master Orderbird

7. Strategy
Governance
New Product
Main Product
Orderbird’s network structure*
* this is a snapshot and also only an abstraction of something that is too complex to put on a 2/3D slide

8. Start
here
8

9. Agile and lean approaches of making
products increase complexity
here
To match complexity there
9

10. A team is a complex
adaptive system

11. Kent Beck’s
Beyond Agile Manifesto
Team vision and
discipline over individuals
and interactions (over
processes and tools)
Validated learning over
working software (over
comprehensive
documentation)
Customer discovery over
customer collaboration
(over contract negotiation)
Initiating change over
responding to change (over
following a plan)“
http://www.forbes.com/sites/stevedenning/2011/05/04/innovation-applying-inspect-adapt-to-the-agile-manifesto

12. “Any customer can have a car painted any
colour that he wants so long as it is black.”
T-Model, Henry Ford, 1920

13. Control Dilemma
More control
Looses sight of
limits flexibility
environment
and adaptablity
to environment
Re-enforcing
Cycle
"If a system is to be stable the number of states of its control
mechanism must be greater than or equal to the number of
states in the system being controlled” Ashby’s Law

14. THE DARKNESS
PRINCIPLE
„If an agent “knew” the
entire system, the
complexity of the whole
system would have to
reside in that agent.“
Paul Cilliers, Complexity and Postmodernism

15. “we
kno
ww
cus
hat
tom
our
ers
wan
t”
THE GREAT
PRODUCT ‘D’EVELOPMENT
SWINDLE
“Here is my 18 month
release plan, it's
going to be perfect”
“No worries, we will meet that
milestone”
The Emperor’s New Clothes

16. I couldn’t even get my own
teenage daughter to look at
Google+ twice, “social isn’t a
product,” she told me after I
gave her a demo, “social is
people and the people are on
Facebook.”
http://blogs.msdn.com/b/jw_on_tech/archive/2012/03/13/why-i-left-google.aspx

17. What’s your blind spot?
Who’s going to tell you?
Stefan Haas
Independent Agile Coach and Trainer
haaslab.net fb.com/haaslab @haaslab