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“There is nothing more important than our customers”




                        What Mature S&OP Looks Like
Delivering agility and upside from an Integrated Business Planning strategy

                      A Siemens Enterprise Communications Company
About Enterasys




        Leader in wired and wireless network infrastructure
                       and security solutions

        Consistent innovation: 800+ patents
         Proven: 20,000+ customers
         Solution selling: 500+ partners
         Team: 1000+ technology and customer centric employees
        Global presence: 5 continents, 90+ countries




2            ©2012 Enterasys Networks, Inc., A Siemens Enterprise Communications Company – All rights reserved.
2004 Challenge: Keeping Balance




 Order delays
                                     Global Market Volatility
 Sluggish market
  response
                                                                                                           Obsolescence
 Information
  not timely                                                                                                   Long product
  or accurate
                                                                                                                     life cycle
  enough
                                                                                                                       Excess
                                                                                                                      inventory


                                          • Organizational Silos
3               ©2012 Enterasys Networks, Inc., A Siemens Enterprise Communications Company – All rights reserved.
Poll #1




                 What is your biggest planning challenge?
                    1. Global volatility
                    2. Demand visibility
                    3. Supply excess
                    4. Collaborative planning and engagement
                    5. All of the above




4             ©2012 Enterasys Networks, Inc., A Siemens Enterprise Communications Company – All rights reserved.
Strategy: Better Planning Visibility




     Remove Shades of Gray


      Lean transformation

      Supply/demand balance

      Better competitiveness




5             ©2012 Enterasys Networks, Inc., A Siemens Enterprise Communications Company – All rights reserved.
Objective: Global Collaborative Demand Plan




                                                                   Increased forecast predictability
                                                                   Demand and Supply plans
                                                                    aligned internally and externally
                                                                   Improved customer satisfaction
                                                                   Reduced cash spend related to
                                                                    forecasting error


                                                                            Integrated set of IT tools that
                                                                             includes an S&OP software
                                                                                      platform




6            ©2012 Enterasys Networks, Inc., A Siemens Enterprise Communications Company – All rights reserved.
Embarking on the IBP Journey




7           ©2012 Enterasys Networks, Inc., A Siemens Enterprise Communications Company – All rights reserved.
Year One: The Approach


 Executive-Sponsored Collaboration
     •   Sales, Marketing, Product
         Management, Sales Operations, Finance and
         Supply Chain

 Manage Information, Not Spreadsheets
        Normalize Data in Steelwedge
          • SAP
          • Salesforce.com
          • Big Machines

 Significant and Immediate Changes to
  the Business
     •   Better demand predictability
     •   Ability to respond to change



8              ©2012 Enterasys Networks, Inc., A Siemens Enterprise Communications Company – All rights reserved.
Poll #2




              What technology are you using for S&OP?
              1.    Nothing
              2.    Spreadsheets
              3.    Existing ERP, SCM and/or CRM
              4.    S&OP specific technology
              5.    All of the above




9              ©2012 Enterasys Networks, Inc., A Siemens Enterprise Communications Company – All rights reserved.
Enterasys in the Cloud: Quote to Demand




10            ©2012 Enterasys Networks, Inc., A Siemens Enterprise Communications Company – All rights reserved.
Year One: Short Time to Measured Success


Near Real-Time Data Has it’s Advantages…
 When products not selling as well as expected:
   Drove demand-shaping to stimulate sales
 When products selling better than forecast:
   Reviewed sales data; determine growth
     sustainability
   Faster reaction: checked manufacturers’
     capacity to boost short and mid- term
     production
 The bottom line:
      $3-4M saving/quarter from decreased
      excess and obsolescence inventory



11            ©2012 Enterasys Networks, Inc., A Siemens Enterprise Communications Company – All rights reserved.
Setting Up for the Long Term



     Cadence, Methodology and Measurement for
     Continued Success

      Stay Committed to the Process
         Ongoing executive participation
         Try, fix, encounter change; try again

      Continuous Improvement
         Learn from mistakes
         Bring lessons learned into new
          area of the business
            NPI

      Set Aggressive Targets
         Measure
         Adjust
12              ©2012 Enterasys Networks, Inc., A Siemens Enterprise Communications Company – All rights reserved.
S&OP Working Model: Continuous Delivery



                                                              Financial                                   Sales/Service
                                                                Plan               Roles &                    & PM
                                                                                Responsibilities            Forecast




                                                                                                   Collaboration
                                                                        Tools
                                                                                    S&OP


                                                                                   Business
                                                                                   Process

                                                                                SCM Forecast




13           ©2012 Enterasys Networks, Inc., A Siemens Enterprise Communications Company – All rights reserved.
Poll #3




                How long have you been doing S&OP?
                  1. Not using it
                  2. Considering it
                  3. Less than a year
                  4. Less than 10 years
                  5. More than 10 years




14             ©2012 Enterasys Networks, Inc., A Siemens Enterprise Communications Company – All rights reserved.
7 Years Later: Continuing ROI from S&OP


             3 years of continuous growth outperforming all other networking
              companies in 2011

             Sustained > 14% growth in Ethernet switching

             Sustained > 50% growth in WLAN business

             High Net Promoter Score: 8.1

             Sustained high global customer satisfaction: 95%




15            ©2012 Enterasys Networks, Inc., A Siemens Enterprise Communications Company – All rights reserved.
Implementation & Process: Lessons Learned


  1. Take measured steps
    - Take time to define each level of the process
    - Secure buy-in from stakeholders
    - Align to business objectives

  2. Early engagement is important
    - Engage stakeholders up front
    - Promote active participation
    - Appoint program champions

  3. Manage information
    - Create common nomenclature
    - Cross functional metrics and analytics
    - Integration of information flow

  4. Power business process with technology
    - Technology plays an integral role when adapted to business process
    - Apply tools/applications to advance the maturity of the process
    - Continuous improvement
             ©2012 Enterasys Networks, Inc., A Siemens Enterprise Communications Company – All rights reserved.
                                                                                                                  16
“There is nothing more important than our customers”




               Thank You!

       A Siemens Enterprise Communications Company

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What Mature S&OP Looks Like: Enterasys Case Study

  • 1. “There is nothing more important than our customers” What Mature S&OP Looks Like Delivering agility and upside from an Integrated Business Planning strategy A Siemens Enterprise Communications Company
  • 2. About Enterasys Leader in wired and wireless network infrastructure and security solutions Consistent innovation: 800+ patents Proven: 20,000+ customers Solution selling: 500+ partners Team: 1000+ technology and customer centric employees Global presence: 5 continents, 90+ countries 2 ©2012 Enterasys Networks, Inc., A Siemens Enterprise Communications Company – All rights reserved.
  • 3. 2004 Challenge: Keeping Balance  Order delays Global Market Volatility  Sluggish market response  Obsolescence  Information not timely  Long product or accurate life cycle enough  Excess inventory • Organizational Silos 3 ©2012 Enterasys Networks, Inc., A Siemens Enterprise Communications Company – All rights reserved.
  • 4. Poll #1  What is your biggest planning challenge? 1. Global volatility 2. Demand visibility 3. Supply excess 4. Collaborative planning and engagement 5. All of the above 4 ©2012 Enterasys Networks, Inc., A Siemens Enterprise Communications Company – All rights reserved.
  • 5. Strategy: Better Planning Visibility  Remove Shades of Gray  Lean transformation  Supply/demand balance  Better competitiveness 5 ©2012 Enterasys Networks, Inc., A Siemens Enterprise Communications Company – All rights reserved.
  • 6. Objective: Global Collaborative Demand Plan  Increased forecast predictability  Demand and Supply plans aligned internally and externally  Improved customer satisfaction  Reduced cash spend related to forecasting error Integrated set of IT tools that includes an S&OP software platform 6 ©2012 Enterasys Networks, Inc., A Siemens Enterprise Communications Company – All rights reserved.
  • 7. Embarking on the IBP Journey 7 ©2012 Enterasys Networks, Inc., A Siemens Enterprise Communications Company – All rights reserved.
  • 8. Year One: The Approach  Executive-Sponsored Collaboration • Sales, Marketing, Product Management, Sales Operations, Finance and Supply Chain  Manage Information, Not Spreadsheets  Normalize Data in Steelwedge • SAP • Salesforce.com • Big Machines  Significant and Immediate Changes to the Business • Better demand predictability • Ability to respond to change 8 ©2012 Enterasys Networks, Inc., A Siemens Enterprise Communications Company – All rights reserved.
  • 9. Poll #2 What technology are you using for S&OP? 1. Nothing 2. Spreadsheets 3. Existing ERP, SCM and/or CRM 4. S&OP specific technology 5. All of the above 9 ©2012 Enterasys Networks, Inc., A Siemens Enterprise Communications Company – All rights reserved.
  • 10. Enterasys in the Cloud: Quote to Demand 10 ©2012 Enterasys Networks, Inc., A Siemens Enterprise Communications Company – All rights reserved.
  • 11. Year One: Short Time to Measured Success Near Real-Time Data Has it’s Advantages…  When products not selling as well as expected:  Drove demand-shaping to stimulate sales  When products selling better than forecast:  Reviewed sales data; determine growth sustainability  Faster reaction: checked manufacturers’ capacity to boost short and mid- term production  The bottom line: $3-4M saving/quarter from decreased excess and obsolescence inventory 11 ©2012 Enterasys Networks, Inc., A Siemens Enterprise Communications Company – All rights reserved.
  • 12. Setting Up for the Long Term Cadence, Methodology and Measurement for Continued Success  Stay Committed to the Process  Ongoing executive participation  Try, fix, encounter change; try again  Continuous Improvement  Learn from mistakes  Bring lessons learned into new area of the business  NPI  Set Aggressive Targets  Measure  Adjust 12 ©2012 Enterasys Networks, Inc., A Siemens Enterprise Communications Company – All rights reserved.
  • 13. S&OP Working Model: Continuous Delivery Financial Sales/Service Plan Roles & & PM Responsibilities Forecast Collaboration Tools S&OP Business Process SCM Forecast 13 ©2012 Enterasys Networks, Inc., A Siemens Enterprise Communications Company – All rights reserved.
  • 14. Poll #3  How long have you been doing S&OP? 1. Not using it 2. Considering it 3. Less than a year 4. Less than 10 years 5. More than 10 years 14 ©2012 Enterasys Networks, Inc., A Siemens Enterprise Communications Company – All rights reserved.
  • 15. 7 Years Later: Continuing ROI from S&OP  3 years of continuous growth outperforming all other networking companies in 2011  Sustained > 14% growth in Ethernet switching  Sustained > 50% growth in WLAN business  High Net Promoter Score: 8.1  Sustained high global customer satisfaction: 95% 15 ©2012 Enterasys Networks, Inc., A Siemens Enterprise Communications Company – All rights reserved.
  • 16. Implementation & Process: Lessons Learned 1. Take measured steps - Take time to define each level of the process - Secure buy-in from stakeholders - Align to business objectives 2. Early engagement is important - Engage stakeholders up front - Promote active participation - Appoint program champions 3. Manage information - Create common nomenclature - Cross functional metrics and analytics - Integration of information flow 4. Power business process with technology - Technology plays an integral role when adapted to business process - Apply tools/applications to advance the maturity of the process - Continuous improvement ©2012 Enterasys Networks, Inc., A Siemens Enterprise Communications Company – All rights reserved. 16
  • 17. “There is nothing more important than our customers” Thank You! A Siemens Enterprise Communications Company