Stephdokin is a Digital Brand agency that offers 3 services to customers: 1) Digital Brand Audit 2) Digital Brand Dashboard 3) Digital Brand Marketing Establishing how your brand appears online is the first step in a journey of web excellence. The Stephdokin Digital Brand Audit helps you create a starting “Point A” framework that gives all stakeholders in your business a common 00.understanding of the strategic roadmap needed to get to “Point B.” When evaluating your digital brand, we can include many different dimensions of your online presence, like: • Website traffic • Website lead generation and sales conversions • Google Performance • Social media channels • Mobile • SEM and SEO excellence • Competitive benchmarking • Peer benchmarking … and more. In our online audit, we’ll recommend a Digital Brand roadmap that includes the people, processes and tools you’ll need to get going. We’ll also help you define the Key Performance Indicator measurements you’ll implement on your operational and management dashboards. Stephdokin is a marketing agency. We help companies with all aspects of creating physical and digital brand materials and campaigns - Website creation / design - Website reviews / optimization - Search engine ranking (SEO) - AdWords (+LinkedIn, Bing, Facebook ads etc…) - Channel / partner planning & management - Mailing list setup, management and eNewsletters - Marketing brochures - Videos, Infographics, eBooks, Case Studies, Guest Blog Posts - Trade show booths - Email newsletter designs - Press releases - Social media publishing - etc... Let's Get Started!

1. Digital Brand Services
Audit, Dashboard, Marketing
1
© 2009 – 2014 Stephdokin Inc. Private. All rights reserved. Unauthorized duplication is prohibited.
Stephen King
#CMO4Hire @stephdokin
http://www.stephdokin.com
stephen@stephdokin.com

2. Stephen-On-A-Page
I’ve driven over $500M in revenue and
participated in over 50 product and program
launches / lifecycles; a combination of executive
strategy, branding, marketing, technical know-
how + roll-up-yer-sleeves.
1988-2007:
From 2008:
Co-Founder
Education: BCS
Bachelor of Computer Science
CFP
Certified Financial Planner
FounderExecutive-In-Residence

3. Create apps for Blackberry and Android using
only XML … in about a week. See slides 21 & 22.
AwarenessInterestTrafficEngage
eCommerce Website Traffic
Unique Visitors
Engage Visitors w 2+
pageviews
Started Trial / Cart /
Submitted Lead
Engaged
in Trial or w
Sales Team
Clients
OldSchool
Marketing
DM, TV,
Mags
Partners
&
Channels
Trade
Shows,
Seminars
Outbound
Marketing
Press
Releases
Client &
Prospect
eNews
PPC:
AdWords,
LinkedIn,
Banners
Inbound
Marketing
Editorial;
blogs,
FAQs,
video, RT
Search
Engine
Optimize
SEO
Social
Media
(Reach,
Freq,Q,C)
Brand
Interest %
Trial /
Prospect
Rate %
Close
Rate %
Website
Sales
Conversion %
Bounce
Rate %
Traffic
Rate %
Lead
Rate %
© 2009-2014 Stephdokin.com
ARPU $% Churn
ProspectLeadUser
1: Acquire New Clients*
What is a Digital Brand?
2: Retain Existing Clients* 3: Increase $ per client*
* 3 Ways To Make Money

4. We offer 3 Digital Brand Services
Digital
Brand
Audit
Digital
Brand
Audit
Digital
Brand
Marketing
Digital
Brand
Marketing
Digital
Brand
Dashboard
Digital
Brand
Dashboard
1 2 3

5. DIGITAL BRAND AUDIT
Assess the current state of your Digital Brand
Establish the baseline for KPI’s and Measurements
Create brand image and messaging
What could your Digital Brand be?
Recommendations for a roadmap to success
5

6. Digital Brand Audit
Define a “From” à “To” Roadmap
https://www.youtube.com/watch?v=CjsrqZWHD8g

7. DIGITAL BRAND DASHBOARD
Establish KPI’s to monitor
Develop operational, management and cafeteria dashboards
Instant, Daily, Weekly or Monthly dashboard updates
Periodic #CMO4Hire Review with deeper insight into progress
7

8. Digital Brand Dashboard

9. #CMO4Hire Digital Brand Progress Review
Create apps for Blackberry and Android using
only XML … in about a week. See slides 21 & 22.
Get razor sharp focus for your ongoing digital brand efforts.
Monthly, Quarterly, Bi-annual or Annual “#CMO4Hire Review” progress review analyzes current
KPI’s and compares to last review and/or Digital Brand Audit to see how far you’ve come.
Includes strategic insights from a 360 view of digital brand progress based on insights using
both outside tools and as well inside Google Analytics, AdWords and Webmaster Tool review.

10. DIGITAL BRAND MARKETING
Help establish internal tools, processes and teams
Create marketing materials and execute campaigns
Work with engineers and product management;
understand / hone value proposition and brand image
Work with internal team;
contribute with “hands-on” work or #CMO4Hire guidance
10

11. Stephdokin is a Marketing Agency
1. Website creation / design
2. Website review / optimization
3. Search engine ranking (SEO)
4. AdWords (+LinkedIn, Bing,
Facebook ads etc…)
5. Channel / partner planning &
management
6. Mailing list setup, management
and eNewsletters
7. Marketing brochures
8. Videos, Infographics, eBooks,
Case Studies, Guest Blog Posts
9. Trade show booths; large format
graphics, pull up banners
10. Press releases
11. Social media publishing
12. Social media crisis response
13. Etc…
We help companies with all aspects of creating both physical and
digital marketing materials and campaigns.
We can also create business plans, go-to-market plans, pricing & eCommerce models and financial
forecasts as well as develop strategic frameworks, customer and market surveys.

12. Content Publishing Pyramid
“What do we publish?” a.k.a. “Content Marketing” “Inbound Marketing”
© 2009 - 2014 Stephdokin.com
Sales
Offers
Legal
Disclaimers
& Explainers
Other Curated
Content (Related)
Partner Curated Content
“partner” content w summary
Existing web pages on our site(s)
Existing content from marketing, product,
PR, service, community involvement,
support et al (videos, brochures, FAQs etc.)
Original Articles on our blog written by publishing
team (with approved). Thought leadership. Survey
results. Pictures of company & industry events.
Contests. Infographics. Innovations. Case Studies.
Publish on our
website / blog
Distribute to
social media
channels
Develop a weekly, monthly and 12-
month publishing calendar which
reflects the seasonality of your
customers year.
All publishing should be human-centric! Build for your customers
and readership. “What’s in it for me? Why should I care?”
1. Drive traffic back to website
through social
2. Content is part of monthly
eNewsletters
3. Increase Google SEO Ranking

13. LET’S GET STARTED
stephen@stephdokin.com
13