Presentation for the UX Unconference held at the University of Arizona Libraries, December 6th, 2013. Video recording of the presentation available at: https://www.youtube.com/watch?v=-O_4jledWjM

1. UX Unconference | University of Arizona Libraries | December 6th, 2013
Developing a Website
Content Strategy
Rebecca Blakiston
Website Product Manager
Associate Librarian
@blakistonr

2. Meet Kristina Halvorson
Content strategy plans for
the creation, publication,
and governance of useful,
usable content.
@halvorson

4. Audit

5. Consider goal and scope.

6. Create a spreadsheet.

7. Go through your website.
Capture every web page you find.

8. Clean up
what you
find.

9. Share what you find broadly.
Oh geez, look
at the mess
we’ve made…

10. Analysis

11. What is the purpose to
your content?

12. What is the current process?

13. Create editorial
standards.

14. Strategy

15. Talk to everyone involved.

16. Define content roles and
responsibilities.
Role
Responsibility
Requestor
Requests new content, content edits, or content
deletions
Provider
Provides content for publication on the web
Manager
Edits, improves, and manages the lifecycle of web
content
Reviewer
Reviews content before it’s published on the web
Publisher
Publishes content to the web

17. Establish workflows.
New web
page is
created
Provider
creates
content
Requestor
requests
a page
Manager
creates web
page
Reviewer
approves web
page

18. Use your content
inventory.

19. Write like a
human.
Think like a
robot.
Sara Wachter-Boettcher
@sara_ann_marie

20. Provide resources
and training.

21. Learn more.

22. Questions
Rebecca Blakiston
blakistonr@u.library.arizona.edu
@blakistonr