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Effective Content Writing by Sudhindra.V, Sapient
- 1. effective content writing Effective Content Writing 23 Oct 2010 STC India Usability SIG Session Bangalore sudhindra v. | associate creative director | sapient
- 2. passportindia.gov.in effective content writing
- 4. passportindia.gov.in effective content writing Instruction Booklet
- 5. Instruction Booklet effective content writing
- 6. Instruction Booklet effective content writing
- 7. Instruction Booklet effective content writing
- 8. effective content writing let’s talk some numbers 15.43 billion pages on the web 109.5 million+ websites are in operation 550+ billion documents buried in the “deep web” 1 billion Youtube videos watched per month
- 9. effective content writing written content still rules the web
- 10. effective content writing how do you make it effective?
- 11. effective content writing ∫ …write for persuasion ∫ …less is more ∫ …but do you need to write at all?
- 12. effective content writing ∫ …write for persuasion
- 13. effective content writing ∫ …write for persuasion ∫ …make them feel good
- 14. effective content writing Yahoo Account Power User!
- 15. effective content writing Gmail Spam Folder Hooray, no spam here!
- 16. effective content writing Search Results Page of a site We promise to look extra hard!
- 17. effective content writing Friend Feed Account Tracker …playing with the bubble wrap
- 18. effective content writing ∫ …write for persuasion ∫ …be helpful
- 21. effective content writing ∫ …write for persuasion ∫ …align with your brand image
- 22. Webchutney.com effective content writing
- 23. effective content writing Webchutney.com debauchery not before you read this
- 24. effective content writing Webchutney.com Congrats that you were school monitor and all but no that won’t really help your case. We are like those attention seeking whores. We’re not looking for Marine Engineers at this time, thank you.
- 25. effective content writing ∫ …write for persuasion ∫ …surprise them!
- 26. Flickr Login Greeting effective content writing Hawaiian! Polish! Ukrainian! Lolspeak! lolspeak!! lol
- 27. effective content writing ∫ …write for persuasion ∫ …be creative and different
- 31. effective content writing ∫ …write for persuasion / make them feel good / be helpful / align with your brand image / surprise them / be creative and different
- 32. effective content writing ∫ …less is more Joshua Porter is the thought leader behind “microcopy”
- 33. effective content writing ∫ …less is more ∫ …provide just in time instructions
- 34. Wordpress.com effective content writing triple check it
- 35. effective content writing ∫ …less is more ∫ …provide a sense of re-assurance
- 36. effective content writing Amazon.com You’ll create a password later
- 38. effective content writing ∫ …less is more ∫ …provide contextually important information
- 40. effective content writing Amazon.com Real-world Examples
- 41. effective content writing ∫ …less is more ∫ …emphasize essential information
- 42. effective content writing Basecamp from 37 signals
- 44. effective content writing Amazon.com Address Accuracy Make sure you get your stuff! If the address is not entered correctly, your…
- 45. effective content writing ∫ …less is more ∫ …extract bare essentials from lots of content
- 48. effective content writing ∫ … less is more / provide just in time instructions / provide a sense of re-assurance / provide contextually important information / emphasize essential information / extract bare essentials from lots of content Joshua Porter is the thought leader behind “microcopy”
- 49. effective content writing ∫ …but do you need to write at all?
- 50. effective content writing ∫ …when you can say it in pictures, go for Infographics
- 51. effective content writing ∫ …but do you need to write at all? ∫ …convert help to pics
- 55. effective content writing ∫ …but do you need to write at all? ∫ …enable visualization
- 56. effective content writing 200 billion hours a year spent watching TV by US adults 100 million to create wikipedia
- 58. effective content writing ∫ …but do you need to write at all? ∫ …show connections and relationships
- 61. effective content writing ∫ …but do you need to write at all? / convert help to pics / enable visualization / show connections and relationships
- 62. effective content writing good content is at core of emotional design
- 63. effective content writing good content enhances usability
- 64. effective content writing good content increases trust for a brand
- 65. effective content writing good content ensures brand loyalty
- 66. effective content writing good content increases revenues
- 67. effective content writing thank you