After we released an infographic on “The Rise of Social Commerce”, documenting its growth and its spread, this week we are up again to narrow down more on peer-to-peer marketplaces. This time it is Etsy-a force to be reckoned within social commerce by Pinterest. With over 800,000 online shops and 15 million one-of-a-kind items, Etsy is indeed re-imagining commerce! Download our quick Cheat Sheet to sell on Etsy: http://bit.ly/14HQPaJ When we spoke to Jennie Smith, Etsy’s Australian Small Business Development Specialist on the broader picture of Etsy, she said, “Etsy helps build relationships in a marketplace that reconnects producers and consumers. Our mission is to re-imagine commerce in ways that build a more fulfilling and lasting world. Etsy is creating a new economy — one that is powered by people, more fair and sustainable.” Source: http://bit.ly/1b6ebZ9

1. User friendly
interface
excellent curation/
merchandising
community outreach
marketing
Set Price - No
Bidding
The whole site feels
like a store
Consistent quality
is maintained
Always
evolving
clear fee
structure
Avg. Sales
per month
2,300
Avg. Price
Point
$28
Avg. Sales
per month
$65,000
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Presented by
new economy
marks the beginning of a
TOP SELLERS ON ETSY:
FEATURE/KEY HIGHLIGHTS
Etsy introduces “pages”
Brands can
create curated
pages of items.
Users can
now directly
buy from
marketplace.
Buyers can get
personalized
recommendations
of the brands
they follow
Provides more
exposure for Etsy
merchants when
they are listed
by a brand
OTHER
FEATURES
Shop Stats Etsy Mobile App Shipping Labels Forums
Team Etsy Success
Newsletter
Etsy Seller
Handbook
Listing Variations Coupon Codes Seller Apps Page
Etsy Search
Avg. Sales
per month
1,085
Avg. Price
Point
$8
Avg. Sales
per month
$8,700
Avg. Sales
per month
1,050
Avg. Price
Point
$8
Avg. Sales
per month
$8,400
Avg. Sales
per month
1,200
Avg. Price
Point
$9
Avg. Sales
per month
$10,900
5. ZEN THREADS
Eco-Friendly print shop
Avg. Sales
per month
775
Avg. Price
Point
$20
Avg. Sales
per month
$15,750
GOODS SOLD
ITEMS SOLD
after refunds and
cancellations
Avg. Sales
per month
525
Avg. Price
Point
$48
Avg. Sales
per month
$25,000
SELLING STATISTICS ON ETSY
TOOLS FOR SELLERS
A C o m p a r i s o n
NEW ITEMS LISTED
NEW MEMBERS JOINED
PAGE VIEWS
$65.9 MILLION
3,034,442
MAY 2012
2,248,143
688,365
1.29 BILLION
$102.9 MILLION
5,118,562
MAY 2013
2,855,505
977,061
1.37 BILLION
COOL WAYS TO INCREASE TRAFFIC
Offer discount codes. Create digital coupons.
Create awesome Pinterest boards.
Host your testimonials as images
Be social like hell
Know who are your Etsy’s competitors
Send samples of your items to bloggers or media
Follow the trick and you will see
users coming back in double
numbers every day!
NEW
FEATURE
Start your store on Etsy
1. THREEBIRDNEST
Headbands, socks, scarves
2. PURPLE POSSOM
Handmade children's items
3. COLLAGE-O-RAMA
Dictionary page prints and
other curious arts
4. BIRDESIGN
Professional templates for
photographers
6. AHEIRLOOM
State shaped cutting-board
to serve fruits or cheese
Materials+Labor+Expenses+Profit
= Wholesale x 2 = Retail
yoda@startups.fm
http://startups.fm
Sources
The Etsy Blog
Etsy May 2013 Weather Report
richmombusiness.com
freshrag.com
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