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2012
ANNUAL REPORT
Why join the navy...
...if you can be a pirate?
          - Steve Jobs -
TABLE OF CONTENTS




                                                                                                                                                                 -5-
01/   Mission Statement
      - 06 -
                            06/   STARTUP PIRATES
                                  PROGRAM
                                  - 18 -
                                  METHODOLOGY
                                  - 20 -
                                                    11/   DIGITAL ENGAGEMENT
                                                          - 30 -
                                                                               16/   OUR VISION FOR 2013
                                                                                     - 40 -




02/   opening remarks
      - 08 -
      FOUNDING PRINCIPLES
      - 10 -
                            07/   EXPANSION
                                  - 22 -
                                                    12/   STARTUP PIRATES
                                                          IN THE PRESS
                                                          - 32 -               17/   With gratitude
                                                                                     - 42 -




03/   pirate code
      - 12 -
                            08/   CONFERENCES
                                  AND EVENTS
                                  - 24 -            13/   FINANCIALS
                                                          - 34 -




04/   timeline: startup
      pirates story
      - 14 -                09/   COMMUNITY &
                                  TESTIMONIALS
                                  - 26 -            14/   CULTURE
                                                          - 36 -




05/                         10/                     15/
                                                                                                           PHOTOGRAPHY PEDRO SILVA (P. 1, 22)
      accomplishments             SPONSORS                OUR TEAM                                                       HENRIQUE MARQUES DA SILVA (P. 36, 42)
      - 16 -                      - 28 -                  - 38 -                                                         FRIDAYATSIX.COM (P. 24)
                                  PARTNERS                                                                        DESIGN DUE, S.A.
                                  - 29 -
01/ Mission Statement
-6-




                                                      -7-
                              Startup Pirates wants
                              to change the world
                              one entrepreneur
                              at a time!
02/ opening remarks
-8-




                                                                                                                                                                                                                              -9-
                             STARTUP PIRATES EXECUTIVE TEAM                                                                            ADVISOR

                             We still remember the day the name           young aspiring entrepreneurs to inspire,                     “Despite the trendiness of                 innovation, jobs, life style, bettering
                             “Startup Pirates” revealed itself. It was    influence, learn from each other and                         entrepreneurship, there is a very real     of old industries, revival of cities, new
                             in a rainy night and for 3 hours we were     work together to develop business ideas                      and tangible benefits that derives         educational models and, above all,
                             brainstorming about possible names.          and to launch new startups. We honestly                      from it. Most people tend to stay on       they push society forward. People like
                             And then, someone thought about              believe that young people have an                            the notion of big pay day, being your      Startup Pirates, that care about their
                             Startup Pirates and we immediately           important role to play in our social and                     own boss or becoming famous. True          homeland, that care about the future of
                             realized this was the right name for         economic renewal, and we are privileged                      entrepreneurs don’t pursue such goals.     their country and push to give birth to
         INÊS SANTOS SILVA   us. Almost 2 years have passed, since        to be part of this change for good.           ALEX BARRERA   They’re irrelevant to them. Money,         more and better entrepreneurs. Startup
                             that crucial moment and lots of things                                                                    fame and glory are byproducts of hard      Pirates that sail the seven seas to share
                             changed. But, one thing remains the          In 2013, Startup Pirates wants to reach 20                   work. There is no shortcut to life.        their knowledge with different countries,
                             same: Our passion is still the same and      countries, organize 30 programs and                          True entrepreneurs, on the contrary        entities and ecosystems. People like
                             more than ever we believe our work can       help more than 1000 entrepreneurs                            are stubborn motherf**kers that            Startup Pirates that believe that true
                             make a difference in people’s lives.         in the making. We are deeply committed                       keep pushing society forward. They         knowledge, innovation and potential
                                                                          on building out robust and impactful                         are those that go on and create crazy      you need to tap into the interconnected
                             2012 was an exciting year for us, seeing     programs and support not only our                            projects within their companies that       world. People that believe that we’re not
                             our work in action, especially the success   Pirates, but also the startup communities                    end up turning the corporation upside      alone, that we need each other and that
         DANIELA MONTEIRO    of our programs and the companies and        where we have our programs.                                  down. They are those that invent new       we can do things better. “
                             new jobs we helped to create.                                                                             ways of doing old businesses, burning
                             We are proud to work with teams from         These are ambitious goals. These are                         century-old industries to the ground in                                 Alex Barrera
                             12 different countries, in 4 continents      goals that make us proud and make us                         the process. They are those that with
                             and we are supporting hundreds of            work hard day after day.                                     a little innovation, they’re capable of
                             entrepreneurs and entrepreneurs                                                                           bettering the life of those around them,
                             in the making.                               The future looks bright for Startup                          even without resources, even with all
                                                                          Pirates and we thank you for that.                           odds against them. Entrepreneurs bring
                             We are delighted to bring together
           RAFAEL PIRES      entrepreneurs, changemakers and                                 Inês, Daniela and Rafael
FOUNDING PRINCIPLES
- 10 -




                                                                                                                                                  - 11 -
                                             1                                      2                                       3
                                   If we don’t love what we do,       Alone we aren’t capable of achieving     As a non-profit organization
                               then we are doing something wrong.     our full potential. Together we are      we embrace full transparency.
                                                                       capable of changing the world.




                                             4                                      5                                       6
                                   We make sure to celebrate         We ship fast and learn along the way.    Boldness, Creativity and Humility
                                       every small win.                                                               are at our core.




                                             7                                      8                                       9
                                 We focus on getting sh*t done.     The desire to create significant impact      We are guided by a desire
                                                                     is baked into our DNA and serves            to create long term value.
                                                                      as our “northern-star” for every
                                                                                decision made.
03/ pirate code
  Startup Pirates wants to break some rules, but being a Pirate takes discipline and
  focus. So, as Pirates in the past had a Code of Conduct, Startup Pirates has its
  own Pirate Code:
04/ TIMELINE:
- 14 -




                                                                                                                                                                                                                                        - 15 -
             STARTUP PIRATES STORY
            This big adventure started as a hobby      really well and the hobby got serious!     We are really proud of our
            when the 5 founders got together with a                                               accomplishments, but we can’t wait for
            similar vision and ambition.               So far, everything went above our          what is to come.
                                                       expectations both nationally and
            We felt entrepreneurship was a real        internationally. Just to mention some      This is just the beginning!
            possibility that has the power to change   achievements, it was the year of our                                                                                                                          DECEMBER 1
            people’s lives and contribute to the       first program organized by a local team,                                                                                                                      SP @ Braga
            growth of the economy. So, we decided      the validation of our methodology, 1000                                                                                                                       10th Startup
            to launch our first program that went      people/organizations directly engaged...                                                                                                                      Pirates program.

                                                                                                                                                                                                                     DECEMBER 5
                                                                                                                                                                                                                     Campus Pirate
                                                                                     2012                                                                                                                            Program
                                                                                                                                                                 SEPTEMBER 16                                        Launch of
                   2011                                                                                                                    AUGUST 2              SP @ Zaragoza                                       the Students
                                                                                                                                           First Startup         First program in                                    ambassadorship
                                                                                                                                           getting investment.   Spain.                                              program.

            JULY 5                AUGUST 28            SEPTEMBER              FEBRUARY 4                       JULY 5                      AUGUST 11             SEPTEMBER 22       OCTOBER 26   NOVEMBER 24         DECEMBER 10
            Startup Pirates       SP @ Porto           Pitch the Parrot       SP @ Lisboa                      Startup Pirates 1st         SP @ Bratislava       SP @ Poznan        Pirates in   SP @ Barcelona      7 Perk partners
            Launch Party.         First program,       came to Life.          First program                    Anniversary Party.          First internacional   First program in   Residence.   First program       closed.
                                  first feedback and   Our mascot was         organized by a                                               program.              Poland.                         on Social
                                  first improvement.   born!                  local team.                                                                                                        Entrepreneurship.
05/ ACCOMPLISHMENTS
- 16 -




                                                                             - 17 -
            9
                                     IMPACT ON



                Programs this year
                                     200+    PARTICIPANTS



                                                                 Startups
            8    different cities
                                     1000
                                        PEOPLE / ORGANIZATIONS
                                           DIRECTLY ENGAGED
                                                                 /Projects
                                                                 running
            260
             INVITED ENTREPRENEURS
                                     7    PERK PARTNERS TO
                                         HELP STARTUPS GROW
06/ STARTUP PIRATES
- 18 -




                                                                                                                                                                                                                                                     - 19 -
                                                                                                                                                                          30

             PROGRAM
                                                                                                                                                                   Participants

                                                                                                                                                                                                            25+
                                                                                                                                                                                                            guests
                                                                                                                                                                                                            Mentors, investors and entrepreneus


            What Startup Pirates offers                                                           Startup Pirates in numbers
                                                                                                                                                    8
                                                                                                                                                  days




                                                                                                                                                                                                                                  8
                                                                                                                                                                                                                                  Workshops


                                                                                                                                            2                                       =
            Over the course of the 8 day community      · Attend 8 high quality workshops on                                   other activities                          One remarkable experience!
            driven accelerator, participants have the   topics like business model, product
            chance to…                                  development, pitch, etc;

                                                        · Be mentored and get connected
                                                        to more than 20 entrepreneurs and
                                                        innovators who will join the program;

                                                        · Access our network of perk partners;                                                       1                                                                            60
                                                                                                                                      event with the                                                                              of working hours
                                                        Work and “live” with 29 other
                                                        amazing Pirates.;                                                        startup community

                                                        · Be connected with investors, business
                                                        angels, business leaders and VC’s;

                                                        · Access valuable prizes to get your                                                                         2/3                       2/3
                                                                                                                                                         entrepreneur talks
                                                        startup running.
                                                                                                                                                                                               sessions “ask the mentor“
METHODOLOGY
- 20 -




                       - 21 -
07/ EXPANSION
- 22 -




                                                                                                                                                                                                           - 23 -
                          NETWORK & CONNECT                                                            IDENTIFY                                         SUPPORT & MONITOR

                         We make sure to be present in the most important                 We work with local organizations to identify when and       We give 24/7 support to our local organizers and
                         conferences and events around the world and connect              where we are doing the Startup Pirates programs. The        exhaustively monitor the progress of each program.
                         with the organizations and people that share a similar           engagement of the local community is essential to the
                         vision to ours.                                                  success of the programs.




                                                                   FACILITATE                                                    FOLLOW-UP

                                                        During the week of the program, we make sure to be              After the program, we want to know what was the
                                                        present, at least, in the first 3 days to set the culture and   impact of the program and we always follow-up with local
                                                        give some support.                                              organizers and participants. We are madly committed to
                                                                                                                        the maximization of impact.
08/ CONFERENCES   WHERE WE’VE BEEN
- 24 -




                                                                                                                                                - 25 -
             AND EVENTS                          TOTAL          FEATURING

                                                                Global Entrepreneurship Congress            European Pirate Summit
                                                    7           March 2012, UK                              September 2012, Germany

                                                                Next Berlin
                                                                April 2012, Germany

                                                                Pioneers Festival
                                              AS PARTICIPANTS   October 2012, Austria



                                                  23            Campus Party
                                                                August 2012, Germany
                                                                                                            Startup Nations
                                                                                                            November 2012, Canada

                                                                InfluencerConf                              SWITCH Conference 2012
                                                                October 2012, Brazil                        June 2012, Portugal

                                                                MIT GSW                                     TransEurope Express 2012
                                               AS SPEAKERS
                                                                March 2012, Turkey                          February 2012, Italy



                                                  12            European Entrepreneurship Foundation
                                                                & Startup Pirates Invite to: Something
                                                                                                            Startup Pirates Meetup Maastricht
                                                                                                            September 2012, The Netherlands
                                                                Ventured (Pioneers Festival’s side event)
                                                                October 2012, Austria                       Startup Pirates Meetup Cologne
                                                                                                            September 2012, Germany
                                                                SWITCH Startup Competition
                                              AS ORGANIZERS     June 2012, Portugal
09/ COMMUNITY &                                                                                                                                                                                 OUR COMMUNITY
- 26 -




                                                                                                                                                                                                                                                                                              - 27 -
             TESTIMONIALS                                                                                                                                                                                           + 250
                                                                                                                                                                                                                   partners / Sponsors
                                                                                                                       sailing      braveness         adventure
                                                                                                                                                                                     enlightening
                                                                                                                                                                                                                                                                      + 260
         courage
                                                            future                                passion                                     thrilling                crazy
                                  innovatiON
                      new iDeas
                                                                                                                                                                                boldness
                                                                                                                                                                                                                                                                      invited entrepreneurs
                                                                      MIND        wild spirit               strength             networking
           ignition                        fearless
                                                                     OPENING                                                                                 collaboration
                                                                                                  Audaciousness
                              relationships




                            Shows you the way and provides you the freedom to take leap when                                     I think Pirates is a great chance for early stage entrepreneurs. They
                            you are ready.                                                                                       have the opportunity to form a team and work intensively with them.
                               — Beshara Morris Hinnawi                                                                          Getting awards such as free office space gives a great incentive for
                                                                                                                                 them to continue working on the business.
                                                                                                                                     — Ben Grech
                            I must admit I was a bit ”dragged” so my expectations were low.
                            But I was ecstatic, if you need anything from me for future events,
                            count on me. Congratulations, you guys did an exceptional job, I am                                  The Startup Pirates events are truly suited to anyone and everyone
                            especially grateful to you.                                                                          who cares the least about building (or joining) a startup. They give
                               — João Melo                                                                                       you all the tools you need to create something of your own that both
                                                                                                                                 inspires and prepares you to actually make it happen. You can learn
                                                                                                                                 a lot and be very productive in a fun and supportive environment.
                            A connection to a whole new community, that was unknown to me                                            — Daniel Loureiro                                                                        200
                            at the time.                                                                                                                                                                                                                         45
                                — João Loff                                                                                                                                                                                   PARTICIPANTS        5              LOCAL ORGANIZERS
                                                                                                                                                                                                                              20 Nationalities
                                                                                                                                                                                                                                                 FOUNDING TEAM
10/ SPONSORS                                                                                                                PARTNERS
- 28 -




                                                                                                                                                - 29 -
                 DUE was founded in 2009 to provide services in the         DUE has a vast experience in delivering services to
                 areas of Information Systems, Web Marketing and            distributors, primarily in the technology segment,
                 Communications.                                            our core business being the development of exclusive
                                                                            websites. DUE works constantly in revenue share
                 It is our ambition to play a leading position in the       models, wishing to improve the performance of SMEs
                 domestic market among a new generation of creative         clients mainly, but not exclusively.
                 companies that dominate the new digital world and
                 know how to use the web to conquer international
                 markets.




                 RESUL was founded in 1982 and it is now a creative         › Strong investment in the productive sector, by
                 and imaginative company that researches, develops,         acquiring equity of a factory and participating in its
                 produces and proposes equipment solutions for              management team (which became its major supplier);
                 energy transport and distribution (gas and electricity),
                 telecommunication networks, public lighting, water         › Search for national or international prestigious
                 networks, central heating systems and also solutions       companies to invest in;
                 for renewable energies (thermal and photovoltaic).The
                 core business is based on growth and range expansion,      › Placing its offer in the “global market”.
                 from the adoption of 3 fundamental strategies:
11/ DIGITAL ENGAGEMENT               SOCIAL NETWORKS
- 30 -




                                                                                                                                                                             - 31 -
                                                                                                945
                                                                                             Followers on the
                                                                                              31st December
                                                                        2287                       2012
                                                                                                                               9
            Global Website
                                                                        Total number
                                                                          of tweets
                                                                                                                         Facebook groups
                                                                                                                            for Pirates          3255
                                                                                                                                                 Likes, till the
                                                                                                                                                31st December
                                                                                                                                                     2012
                                                                2080
                                                                Total number

                                                                                                                                                             +14
                                                                of re-tweets


                                                                                                                                                          Facebook pages
                                                                                          1st post: 29th April 2011                                       for local events

                                                                           15                “Hello Pirates”

                                                                      Tweeter accounts                                1st post: 11th May 2011
                                                                       for local events                                  “Hello Pirates”


            Launched on July 5, 2011

            Data from 2012

               48.533 page views
                                                                                                                           7765
                Visites from: 125 countries                                                                                   Views

               8 local websites                                                                          12
                151.500 page views
                                                                                                      Presentations
12/ PIRATES IN THE PRESS                                                                                                                                                                                                                                                                               blog.howtoweb.co
- 32 -




                                                                                                                                                                                                                                                                                                                                                                             - 33 -
                                                                                                                                                                                                                                                                                                                The pirate spirit is catching on.With The European
                                                                                                                                                                                                                                                                                                                Pirate Summit only a few days away, we found another
                                                                                                                                                                                                                                                                                                                pack of Pirates going out to sea.The Startup Pirates
                                                                                                                                                                                                                                                                                                                have just organized their first event in Porto, last week.
                                                                                                                                                                                                                                                                                                                And that was only the beginning of what they, and we,
                                                                                                                                                                                                                                                                                                                hope will be a worldwide phenomenon.


                                                                                                                                                                                                                                                                                                                The Startup Pirates is a movement that wants to
                                                                                                                                                                                                                                                                                                                create one-week Startup Schools around the world,
                                                                                                                                                                                                                                                                                                                bringing together the latest discoveries in the technol-
                                                                                                                                                                                                                                                                                                                ogy field with the experience and talent of successful
                                                                                                                                   eu-startups.com                                                                                                                                                              entrepreneurs.
                                                                                                                                   It’s Saturday morning and Startup Pirates @ Porto                                                                                                                            (...)
                                                                                                                                   second edition is coming to an end. One week of
                                                                                                                                   business modeling, branding, pitching, mentorship and                                                                                                                        Monica Obogeanu
                                                                                                                                   teamwork is over and it’s time to let the team’s ideas   eureka-startups.com                                                                                                 SEPTEMBER 12, 2012
                                                                                                                                   shine.                                                   El emprendimiento está a la orden del día. En estos
            thenextweb.com                                              venturevillage.eu                                          (...)                                                    tiempos revueltos, existe un consenso general en que
            You may remember last month our own Robin                   (...)                                                                                                               fomentar el autoempleo y las nuevas iniciativas que
            Wauters was in Lisbon at the Switch conference and          Recently, the city council of Lisbon launched the          Reinaldo Ferreira // JS Catier                           generen innovación y puestos de trabajo es deseable.
            was shocked – shocked! to find out there are tech           Startup Lisboa initiative, a network of startup smart      SEPTEMBER 11, 2012                                       Pero ¿cómo fomentar una nueva cantera de emprend-
            startups in Portugal.                                       incubation spaces that mix coworking spaces in the                                                                  edores?                                                                                                             vita.it
                                                                        historical center of the city with acceleration programs                                                                                                                                                                                 Learn by doing, in a creative and informal way, boost-
            Well, part of that story is an effort to support startups   that is mostly provided in partnership with not-for-                                                                Startup Pirates pretende dar a esta pregunta una re-      acceleratorgazette.com                                    ing entrepreneurship and creativity. Startup Pirates is
            by the non-profit band of salty sea dogs known as           profit organisations like Beta-i or Startup Pirates.                                                                spuesta poco común. Esta iniciativa sin ánimo de lucro    Are you a wannabe entrepreneur hoping to find buried      a one-week intensive programme aiming to empower
            Startup Pirates.                                                                                                                                                                nació en Lisboa en el 2011 de la mano de jóvenes          treasure with your world-changing idea? Are you in        wannabe entrepreneurs with the necessary tools to
                                                                        These organisations provide several accelerator                                                                     universitarios interesados en potenciar la capacidad      Poland? Here’s your chance -- Poland’s HugeThing          create a startup.
            Not even a year old, the organisation has done some         programs like Beta-start, with mentors, coaches, ending                                                             de las personas emprendedoras para llevar a cabo sus      accelerator is one of the organizers of the Startup Pi-
            fast work setting up shop and helping others to do the      with a demo day, getting entrepreneurs venture capital                                                              ideas. ¿Cómo? Dotándolas de herramientas y criterio       rates @ Poznań. If you can’t make the event in Poland,    After having visited many cities around Europe, the
            same. Along with the yo-ho-hos and a bottle of rum,         exposure and organise events such as “Silicon Valley                                                                para que de forma autónoma puedan validarlas y            there could be a similar event coming soon to a place     programme will be in Barcelona from 24 November to
            it is pushing expansion through ten countries and help-     comes to Lisbon” to foster access to an international                                                               estructurar el plan de negocio que les abra las puertas   near you. Startup Pirates is a world-wide movement        1 December 2012, with a clear objective: foster social
            ing 1000 young entrepreneurs get their startups going.      network.                                                   blog.unitedstartups.eu                                   de la financiación.                                       that aims to hold a series of one-week acceleration       entrepreneurship.
            (...)                                                       (...)                                                      Startup Pirates Bratislava – Final jury live blogging    (...)                                                     programs in cities all over the world.                    (...)
                                                                                                                                   (...)                                                                                                              (...)
            Jamillah Knowles                                            Andre Marquet                                                                                                       #EurekaNews                                                                                                         Cristina Barbetta
            July 16,2012                                                NOVEMBER 16, 2012                                          AUGUST 18, 2012                                          OCTOBER 12, 2012                                          2012                                                      NOVEMBER 15, 2012
13/ FINANCIALS   STARTUP PIRATES 2012 FINANCIAL StatementS
- 34 -




                                                                                                                                           - 35 -
                          REVENUE

                          Sponsorship                                                                                            6 000 €
                          Startup Pirates Programs                                                                               4 426 €

                          Total                                                                                                 10 426 €


                          EXPENSES*

                          Transport                                                                                              3 525 €
                          Accommodation                                                                                            878 €
                          Merchandising                                                                                            570 €
                          Brand                                                                                                    569 €
                          Rentings                                                                                                 391 €
                          Web Apps                                                                                                 330 €
                          Conferences                                                                                              227 €
                          Office Supplies                                                                                           81 €
                          Others                                                                                                   476 €

                          Total                                                                                                  7 046 €


                          RESULTS                                                                                                3 380 €


                          * In this first year, the team invested their own time and money to make Startup Pirates a reality.
                          Salaries weren’t paid.
14/ CULTURE
- 36 -




                                                                                                                                                                            - 37 -
         Languages involved                                                      PHOTOS               FAVORITE TOOLS           FUNNY FACTS




                                                                                 +2020    PICTURES
                                                                                          ON FLICKR
                                                                                                                 GOOGLE APPS
                                                                                                                                      9 MEETINGS
                                                                                                                                             We had 9 consecutive
                                                                                                                                             meetings at the local
                                                                                                                                             McDonalds before
                                                                                                                                             launching Startup Pirates.
                         English            Portuguese                 Spanish

            Catalan                Polish                 Slovak                                                       SKYPE



         travel                             skype calls                          VIDEO                                                1 PROPOSAL
                                                                                                                                             A wedding proposal at
                                                                                                                                             Startup Pirates @ Lisboa.


                      46 FLIGHTS                +550               PER YEAR        +300   MINUTES
                                                                                          OF VIDEO
                                                                                                                       PODIO




                      17 AIRPORTS
                                                                                          ON VIMEO
                                                                                                                    BUFFER
                                                                                                                                   30 YEARS  Two mentors met again at
                                                                                                                                             Startup Pirates @ Barcelona
                                                                                                                                             after 30 years of not seeing
                                                                                                                                             each other: they were
                                                                                                                                             friends at school and had
                                                                                                                                             lost contact!
                                                                                                                  RAPPORTIVE
15/ OUR TEAM
- 38 -




                                                                                                                                                                                                                  - 39 -
            FOUNDING TEAM                                                                            OUR COMMUNITY




                                                                                                     LOCAL ORGANIZERS                                                     ADVISORS       INSPIRATION




                                                                                                     Adriana Almeida         Eduarda Ferreira         Luís Nuno Barbosa   Alex Barrera   Unreasonable Institute
                                                                                                     Ana Claudia Silva       Elena Rodríguez Blanco   Mariana Cruz                       Seed Camp
                                                                                                     Ana Rita Oliveira       Filipe Castro Matos      Marta Figueiredo                   Pencils of Promise
                                                                                                     Ana Silveira            Filipe R. Portela        Michał Olszewski                   Startup Weekend
                 ARIANA BRÁS   DANIELA MONTEIRO   INÊS SANTOS SILVA   JOÃO OLIVEIRA   RAFAEL PIRES   Andrea Bajnoková        Francisco Matos          Miguel Ferreira
                                                                                                     Andreia Mota            Frederico Reis           Miguel Jerónimo
                                                                                                     Arek Hajduk             Héctor Gardó Huerta      Mišo Berezňák
                                                                                                     Beatriz Vergueiro       Hugo Martins             Monika Synoradzka
                                                                                                     Bianka Čajová           Hugo Tavares             Pedro Queirós
                                                                                                     Carla Costa             Isa Sampaio              Peťanka Jurenková
                                                                                                     Catarina Campos         Isabel Marques           Rui Gil
                                                                                                     Catarina Feijão         João Remondes            Tomás Leão Torres
                                                                                                     Clara Navarro Colomer   Jorge Fonseca            Tomasz Czapliński
                                                                                                     Cristina Cautela        Katka Nagyová            Vítor Costa
                                                                                                     Davis Gouveia           Lara Braga
                                                                                                     Diogo Campos            Lina Figueira
                                                                                                     Dominika Czechlewska    Ľuboš Ľahký
16/ OUR VISION FOR 2013
- 40 -




               30
            PROGRAMS IN 2013
                               1000
                               PARTICIPANTS
                                                   50
                                              PROJECTS / STARTUPS
                                              (DIRECTLY OR INDIRECTLY)
17/ WITH GRATITUDE




                                                                                              - 43 -
                     As you may notice on this report, 2012 was a year of growth and
                     learning.

                     All the results achieved lie on hard work and on our maybe naive
                     belief that we can change the world, one entrepreneur at a time.
                     But we wouldn’t be able to get here without the support of many
                     people.

                     To the all participants, local organisers, speakers, mentors, sponsors
                     and partners, a big thank you for being part of this journey.

                     We’re awaiting a challenging year, and we couldn’t be more excited.
                     Hope we can keep counting on you! You sure can count on us.

                     May the fair winds be with us all!
HEARTIEST
- 44 -




         CONGRATULATIONS
         ON YOUR WORK.
         — Dr. Burton Lee, PhD MBA – Lecturer, European Entrepreneurship &
         Innovation, Stanford University; Managing Director, Innovarium Ventures




         www.startuppirates.org
         hello@startuppirates.org
         facebook.com/startuppirates
         @HELLOPIRATES

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Startup Pirates 2012 Annual Report

  • 2. Why join the navy... ...if you can be a pirate? - Steve Jobs -
  • 3. TABLE OF CONTENTS -5- 01/ Mission Statement - 06 - 06/ STARTUP PIRATES PROGRAM - 18 - METHODOLOGY - 20 - 11/ DIGITAL ENGAGEMENT - 30 - 16/ OUR VISION FOR 2013 - 40 - 02/ opening remarks - 08 - FOUNDING PRINCIPLES - 10 - 07/ EXPANSION - 22 - 12/ STARTUP PIRATES IN THE PRESS - 32 - 17/ With gratitude - 42 - 03/ pirate code - 12 - 08/ CONFERENCES AND EVENTS - 24 - 13/ FINANCIALS - 34 - 04/ timeline: startup pirates story - 14 - 09/ COMMUNITY & TESTIMONIALS - 26 - 14/ CULTURE - 36 - 05/ 10/ 15/ PHOTOGRAPHY PEDRO SILVA (P. 1, 22) accomplishments SPONSORS OUR TEAM HENRIQUE MARQUES DA SILVA (P. 36, 42) - 16 - - 28 - - 38 - FRIDAYATSIX.COM (P. 24) PARTNERS DESIGN DUE, S.A. - 29 -
  • 4. 01/ Mission Statement -6- -7- Startup Pirates wants to change the world one entrepreneur at a time!
  • 5. 02/ opening remarks -8- -9- STARTUP PIRATES EXECUTIVE TEAM ADVISOR We still remember the day the name young aspiring entrepreneurs to inspire, “Despite the trendiness of innovation, jobs, life style, bettering “Startup Pirates” revealed itself. It was influence, learn from each other and entrepreneurship, there is a very real of old industries, revival of cities, new in a rainy night and for 3 hours we were work together to develop business ideas and tangible benefits that derives educational models and, above all, brainstorming about possible names. and to launch new startups. We honestly from it. Most people tend to stay on they push society forward. People like And then, someone thought about believe that young people have an the notion of big pay day, being your Startup Pirates, that care about their Startup Pirates and we immediately important role to play in our social and own boss or becoming famous. True homeland, that care about the future of realized this was the right name for economic renewal, and we are privileged entrepreneurs don’t pursue such goals. their country and push to give birth to INÊS SANTOS SILVA us. Almost 2 years have passed, since to be part of this change for good. ALEX BARRERA They’re irrelevant to them. Money, more and better entrepreneurs. Startup that crucial moment and lots of things fame and glory are byproducts of hard Pirates that sail the seven seas to share changed. But, one thing remains the In 2013, Startup Pirates wants to reach 20 work. There is no shortcut to life. their knowledge with different countries, same: Our passion is still the same and countries, organize 30 programs and True entrepreneurs, on the contrary entities and ecosystems. People like more than ever we believe our work can help more than 1000 entrepreneurs are stubborn motherf**kers that Startup Pirates that believe that true make a difference in people’s lives. in the making. We are deeply committed keep pushing society forward. They knowledge, innovation and potential on building out robust and impactful are those that go on and create crazy you need to tap into the interconnected 2012 was an exciting year for us, seeing programs and support not only our projects within their companies that world. People that believe that we’re not our work in action, especially the success Pirates, but also the startup communities end up turning the corporation upside alone, that we need each other and that DANIELA MONTEIRO of our programs and the companies and where we have our programs. down. They are those that invent new we can do things better. “ new jobs we helped to create. ways of doing old businesses, burning We are proud to work with teams from These are ambitious goals. These are century-old industries to the ground in Alex Barrera 12 different countries, in 4 continents goals that make us proud and make us the process. They are those that with and we are supporting hundreds of work hard day after day. a little innovation, they’re capable of entrepreneurs and entrepreneurs bettering the life of those around them, in the making. The future looks bright for Startup even without resources, even with all Pirates and we thank you for that. odds against them. Entrepreneurs bring We are delighted to bring together RAFAEL PIRES entrepreneurs, changemakers and Inês, Daniela and Rafael
  • 6. FOUNDING PRINCIPLES - 10 - - 11 - 1 2 3 If we don’t love what we do, Alone we aren’t capable of achieving As a non-profit organization then we are doing something wrong. our full potential. Together we are we embrace full transparency. capable of changing the world. 4 5 6 We make sure to celebrate We ship fast and learn along the way. Boldness, Creativity and Humility every small win. are at our core. 7 8 9 We focus on getting sh*t done. The desire to create significant impact We are guided by a desire is baked into our DNA and serves to create long term value. as our “northern-star” for every decision made.
  • 7. 03/ pirate code Startup Pirates wants to break some rules, but being a Pirate takes discipline and focus. So, as Pirates in the past had a Code of Conduct, Startup Pirates has its own Pirate Code:
  • 8. 04/ TIMELINE: - 14 - - 15 - STARTUP PIRATES STORY This big adventure started as a hobby really well and the hobby got serious! We are really proud of our when the 5 founders got together with a accomplishments, but we can’t wait for similar vision and ambition. So far, everything went above our what is to come. expectations both nationally and We felt entrepreneurship was a real internationally. Just to mention some This is just the beginning! possibility that has the power to change achievements, it was the year of our DECEMBER 1 people’s lives and contribute to the first program organized by a local team, SP @ Braga growth of the economy. So, we decided the validation of our methodology, 1000 10th Startup to launch our first program that went people/organizations directly engaged... Pirates program. DECEMBER 5 Campus Pirate 2012 Program SEPTEMBER 16 Launch of 2011 AUGUST 2 SP @ Zaragoza the Students First Startup First program in ambassadorship getting investment. Spain. program. JULY 5 AUGUST 28 SEPTEMBER FEBRUARY 4 JULY 5 AUGUST 11 SEPTEMBER 22 OCTOBER 26 NOVEMBER 24 DECEMBER 10 Startup Pirates SP @ Porto Pitch the Parrot SP @ Lisboa Startup Pirates 1st SP @ Bratislava SP @ Poznan Pirates in SP @ Barcelona 7 Perk partners Launch Party. First program, came to Life. First program Anniversary Party. First internacional First program in Residence. First program closed. first feedback and Our mascot was organized by a program. Poland. on Social first improvement. born! local team. Entrepreneurship.
  • 9. 05/ ACCOMPLISHMENTS - 16 - - 17 - 9 IMPACT ON Programs this year 200+ PARTICIPANTS Startups 8 different cities 1000 PEOPLE / ORGANIZATIONS DIRECTLY ENGAGED /Projects running 260 INVITED ENTREPRENEURS 7 PERK PARTNERS TO HELP STARTUPS GROW
  • 10. 06/ STARTUP PIRATES - 18 - - 19 - 30 PROGRAM Participants 25+ guests Mentors, investors and entrepreneus What Startup Pirates offers Startup Pirates in numbers 8 days 8 Workshops 2 = Over the course of the 8 day community · Attend 8 high quality workshops on other activities One remarkable experience! driven accelerator, participants have the topics like business model, product chance to… development, pitch, etc; · Be mentored and get connected to more than 20 entrepreneurs and innovators who will join the program; · Access our network of perk partners; 1 60 event with the of working hours Work and “live” with 29 other amazing Pirates.; startup community · Be connected with investors, business angels, business leaders and VC’s; · Access valuable prizes to get your 2/3 2/3 entrepreneur talks startup running. sessions “ask the mentor“
  • 12. 07/ EXPANSION - 22 - - 23 - NETWORK & CONNECT IDENTIFY SUPPORT & MONITOR We make sure to be present in the most important We work with local organizations to identify when and We give 24/7 support to our local organizers and conferences and events around the world and connect where we are doing the Startup Pirates programs. The exhaustively monitor the progress of each program. with the organizations and people that share a similar engagement of the local community is essential to the vision to ours. success of the programs. FACILITATE FOLLOW-UP During the week of the program, we make sure to be After the program, we want to know what was the present, at least, in the first 3 days to set the culture and impact of the program and we always follow-up with local give some support. organizers and participants. We are madly committed to the maximization of impact.
  • 13. 08/ CONFERENCES WHERE WE’VE BEEN - 24 - - 25 - AND EVENTS TOTAL FEATURING Global Entrepreneurship Congress European Pirate Summit 7 March 2012, UK September 2012, Germany Next Berlin April 2012, Germany Pioneers Festival AS PARTICIPANTS October 2012, Austria 23 Campus Party August 2012, Germany Startup Nations November 2012, Canada InfluencerConf SWITCH Conference 2012 October 2012, Brazil June 2012, Portugal MIT GSW TransEurope Express 2012 AS SPEAKERS March 2012, Turkey February 2012, Italy 12 European Entrepreneurship Foundation & Startup Pirates Invite to: Something Startup Pirates Meetup Maastricht September 2012, The Netherlands Ventured (Pioneers Festival’s side event) October 2012, Austria Startup Pirates Meetup Cologne September 2012, Germany SWITCH Startup Competition AS ORGANIZERS June 2012, Portugal
  • 14. 09/ COMMUNITY & OUR COMMUNITY - 26 - - 27 - TESTIMONIALS + 250 partners / Sponsors sailing braveness adventure enlightening + 260 courage future passion thrilling crazy innovatiON new iDeas boldness invited entrepreneurs MIND wild spirit strength networking ignition fearless OPENING collaboration Audaciousness relationships Shows you the way and provides you the freedom to take leap when I think Pirates is a great chance for early stage entrepreneurs. They you are ready. have the opportunity to form a team and work intensively with them. — Beshara Morris Hinnawi Getting awards such as free office space gives a great incentive for them to continue working on the business. — Ben Grech I must admit I was a bit ”dragged” so my expectations were low. But I was ecstatic, if you need anything from me for future events, count on me. Congratulations, you guys did an exceptional job, I am The Startup Pirates events are truly suited to anyone and everyone especially grateful to you. who cares the least about building (or joining) a startup. They give — João Melo you all the tools you need to create something of your own that both inspires and prepares you to actually make it happen. You can learn a lot and be very productive in a fun and supportive environment. A connection to a whole new community, that was unknown to me — Daniel Loureiro 200 at the time. 45 — João Loff PARTICIPANTS 5 LOCAL ORGANIZERS 20 Nationalities FOUNDING TEAM
  • 15. 10/ SPONSORS PARTNERS - 28 - - 29 - DUE was founded in 2009 to provide services in the DUE has a vast experience in delivering services to areas of Information Systems, Web Marketing and distributors, primarily in the technology segment, Communications. our core business being the development of exclusive websites. DUE works constantly in revenue share It is our ambition to play a leading position in the models, wishing to improve the performance of SMEs domestic market among a new generation of creative clients mainly, but not exclusively. companies that dominate the new digital world and know how to use the web to conquer international markets. RESUL was founded in 1982 and it is now a creative › Strong investment in the productive sector, by and imaginative company that researches, develops, acquiring equity of a factory and participating in its produces and proposes equipment solutions for management team (which became its major supplier); energy transport and distribution (gas and electricity), telecommunication networks, public lighting, water › Search for national or international prestigious networks, central heating systems and also solutions companies to invest in; for renewable energies (thermal and photovoltaic).The core business is based on growth and range expansion, › Placing its offer in the “global market”. from the adoption of 3 fundamental strategies:
  • 16. 11/ DIGITAL ENGAGEMENT SOCIAL NETWORKS - 30 - - 31 - 945 Followers on the 31st December 2287 2012 9 Global Website Total number of tweets Facebook groups for Pirates 3255 Likes, till the 31st December 2012 2080 Total number +14 of re-tweets Facebook pages 1st post: 29th April 2011 for local events 15 “Hello Pirates” Tweeter accounts 1st post: 11th May 2011 for local events “Hello Pirates” Launched on July 5, 2011 Data from 2012 48.533 page views 7765 Visites from: 125 countries Views 8 local websites 12 151.500 page views Presentations
  • 17. 12/ PIRATES IN THE PRESS blog.howtoweb.co - 32 - - 33 - The pirate spirit is catching on.With The European Pirate Summit only a few days away, we found another pack of Pirates going out to sea.The Startup Pirates have just organized their first event in Porto, last week. And that was only the beginning of what they, and we, hope will be a worldwide phenomenon. The Startup Pirates is a movement that wants to create one-week Startup Schools around the world, bringing together the latest discoveries in the technol- ogy field with the experience and talent of successful eu-startups.com entrepreneurs. It’s Saturday morning and Startup Pirates @ Porto (...) second edition is coming to an end. One week of business modeling, branding, pitching, mentorship and Monica Obogeanu teamwork is over and it’s time to let the team’s ideas eureka-startups.com SEPTEMBER 12, 2012 shine. El emprendimiento está a la orden del día. En estos thenextweb.com venturevillage.eu (...) tiempos revueltos, existe un consenso general en que You may remember last month our own Robin (...) fomentar el autoempleo y las nuevas iniciativas que Wauters was in Lisbon at the Switch conference and Recently, the city council of Lisbon launched the Reinaldo Ferreira // JS Catier generen innovación y puestos de trabajo es deseable. was shocked – shocked! to find out there are tech Startup Lisboa initiative, a network of startup smart SEPTEMBER 11, 2012 Pero ¿cómo fomentar una nueva cantera de emprend- startups in Portugal. incubation spaces that mix coworking spaces in the edores? vita.it historical center of the city with acceleration programs Learn by doing, in a creative and informal way, boost- Well, part of that story is an effort to support startups that is mostly provided in partnership with not-for- Startup Pirates pretende dar a esta pregunta una re- acceleratorgazette.com ing entrepreneurship and creativity. Startup Pirates is by the non-profit band of salty sea dogs known as profit organisations like Beta-i or Startup Pirates. spuesta poco común. Esta iniciativa sin ánimo de lucro Are you a wannabe entrepreneur hoping to find buried a one-week intensive programme aiming to empower Startup Pirates. nació en Lisboa en el 2011 de la mano de jóvenes treasure with your world-changing idea? Are you in wannabe entrepreneurs with the necessary tools to These organisations provide several accelerator universitarios interesados en potenciar la capacidad Poland? Here’s your chance -- Poland’s HugeThing create a startup. Not even a year old, the organisation has done some programs like Beta-start, with mentors, coaches, ending de las personas emprendedoras para llevar a cabo sus accelerator is one of the organizers of the Startup Pi- fast work setting up shop and helping others to do the with a demo day, getting entrepreneurs venture capital ideas. ¿Cómo? Dotándolas de herramientas y criterio rates @ Poznań. If you can’t make the event in Poland, After having visited many cities around Europe, the same. Along with the yo-ho-hos and a bottle of rum, exposure and organise events such as “Silicon Valley para que de forma autónoma puedan validarlas y there could be a similar event coming soon to a place programme will be in Barcelona from 24 November to it is pushing expansion through ten countries and help- comes to Lisbon” to foster access to an international estructurar el plan de negocio que les abra las puertas near you. Startup Pirates is a world-wide movement 1 December 2012, with a clear objective: foster social ing 1000 young entrepreneurs get their startups going. network. blog.unitedstartups.eu de la financiación. that aims to hold a series of one-week acceleration entrepreneurship. (...) (...) Startup Pirates Bratislava – Final jury live blogging (...) programs in cities all over the world. (...) (...) (...) Jamillah Knowles Andre Marquet #EurekaNews Cristina Barbetta July 16,2012 NOVEMBER 16, 2012 AUGUST 18, 2012 OCTOBER 12, 2012 2012 NOVEMBER 15, 2012
  • 18. 13/ FINANCIALS STARTUP PIRATES 2012 FINANCIAL StatementS - 34 - - 35 - REVENUE Sponsorship 6 000 € Startup Pirates Programs 4 426 € Total 10 426 € EXPENSES* Transport 3 525 € Accommodation 878 € Merchandising 570 € Brand 569 € Rentings 391 € Web Apps 330 € Conferences 227 € Office Supplies 81 € Others 476 € Total 7 046 € RESULTS 3 380 € * In this first year, the team invested their own time and money to make Startup Pirates a reality. Salaries weren’t paid.
  • 19. 14/ CULTURE - 36 - - 37 - Languages involved PHOTOS FAVORITE TOOLS FUNNY FACTS +2020 PICTURES ON FLICKR GOOGLE APPS 9 MEETINGS We had 9 consecutive meetings at the local McDonalds before launching Startup Pirates. English Portuguese Spanish Catalan Polish Slovak SKYPE travel skype calls VIDEO 1 PROPOSAL A wedding proposal at Startup Pirates @ Lisboa. 46 FLIGHTS +550 PER YEAR +300 MINUTES OF VIDEO PODIO 17 AIRPORTS ON VIMEO BUFFER 30 YEARS Two mentors met again at Startup Pirates @ Barcelona after 30 years of not seeing each other: they were friends at school and had lost contact! RAPPORTIVE
  • 20. 15/ OUR TEAM - 38 - - 39 - FOUNDING TEAM OUR COMMUNITY LOCAL ORGANIZERS ADVISORS INSPIRATION Adriana Almeida Eduarda Ferreira Luís Nuno Barbosa Alex Barrera Unreasonable Institute Ana Claudia Silva Elena Rodríguez Blanco Mariana Cruz Seed Camp Ana Rita Oliveira Filipe Castro Matos Marta Figueiredo Pencils of Promise Ana Silveira Filipe R. Portela Michał Olszewski Startup Weekend ARIANA BRÁS DANIELA MONTEIRO INÊS SANTOS SILVA JOÃO OLIVEIRA RAFAEL PIRES Andrea Bajnoková Francisco Matos Miguel Ferreira Andreia Mota Frederico Reis Miguel Jerónimo Arek Hajduk Héctor Gardó Huerta Mišo Berezňák Beatriz Vergueiro Hugo Martins Monika Synoradzka Bianka Čajová Hugo Tavares Pedro Queirós Carla Costa Isa Sampaio Peťanka Jurenková Catarina Campos Isabel Marques Rui Gil Catarina Feijão João Remondes Tomás Leão Torres Clara Navarro Colomer Jorge Fonseca Tomasz Czapliński Cristina Cautela Katka Nagyová Vítor Costa Davis Gouveia Lara Braga Diogo Campos Lina Figueira Dominika Czechlewska Ľuboš Ľahký
  • 21. 16/ OUR VISION FOR 2013 - 40 - 30 PROGRAMS IN 2013 1000 PARTICIPANTS 50 PROJECTS / STARTUPS (DIRECTLY OR INDIRECTLY)
  • 22. 17/ WITH GRATITUDE - 43 - As you may notice on this report, 2012 was a year of growth and learning. All the results achieved lie on hard work and on our maybe naive belief that we can change the world, one entrepreneur at a time. But we wouldn’t be able to get here without the support of many people. To the all participants, local organisers, speakers, mentors, sponsors and partners, a big thank you for being part of this journey. We’re awaiting a challenging year, and we couldn’t be more excited. Hope we can keep counting on you! You sure can count on us. May the fair winds be with us all!
  • 23. HEARTIEST - 44 - CONGRATULATIONS ON YOUR WORK. — Dr. Burton Lee, PhD MBA – Lecturer, European Entrepreneurship & Innovation, Stanford University; Managing Director, Innovarium Ventures www.startuppirates.org hello@startuppirates.org facebook.com/startuppirates @HELLOPIRATES