Eric Ries Lean Startup Schematic View Of Agile Development And Customer Development

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Eric Ries

Tecnologia Negócios

Traditional Product Development
Unit of progress: Advance to Next Stage

Waterfall

Problem: known Solution: known

Agile
Unit of progress: a line of working code

Agile (XP)

“Product Owner” or
in-house customer

Solution: unknown
Problem: known

Product Development at Lean Startup
Business, marketing, engineering are tightly coupled in a company-
wide feedback loop.
Unit of progress: customer validation

Data, feedback, insights

Hypotheses, experiments, insights

Problem: unknown Solution: unknown

Customer Development
Continuous cycle of customer

interaction
Rapid hypothesis


testing about market,
pricing, customers, …
Extreme low cost, low


burn, tight focus
Measurable gates for


investors
http://bit.ly/3oartD

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Eric Ries Lean Startup Schematic View Of Agile Development And Customer Development

1. Traditional Product Development Unit of progress: Advance to Next Stage Waterfall Problem: known Solution: known

2. Agile Unit of progress: a line of working code Agile (XP) “Product Owner” or in-house customer Solution: unknown Problem: known

3. Product Development at Lean Startup Business, marketing, engineering are tightly coupled in a company- wide feedback loop. Unit of progress: customer validation Data, feedback, insights Hypotheses, experiments, insights Problem: unknown Solution: unknown

4. Customer Development Continuous cycle of customer  interaction Rapid hypothesis  testing about market, pricing, customers, … Extreme low cost, low  burn, tight focus Measurable gates for  investors http://bit.ly/3oartD

Eric Ries Lean Startup Schematic View Of Agile Development And Customer Development

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Eric Ries Lean Startup Schematic View Of Agile Development And Customer Development