Growing users from 100 to 1M+ : Tactics you can use - Ryan Holmes
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Getting your first few hundred active users is hard enough, but once you get there you need to be focused on growth. There are plenty of tactics and strategies startups can employ on the path from 100 to 1,000,000 users. Ryan will present some of the most successful methods he’s used over the years. You will walk away with a good set of tips and tricks for growing your business, all wrapped in with stories of success.
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Growing users from 100 to 1M+ : Tactics you can use - Ryan Holmes
- 1. HootSuite Building a brand
- 2. HootSuite: building a brand Background
- 3. Background
- 4. Background JULY 2011 2,000,000 users 1,000,000+ messages/day
- 5. Background
- 6. HootSuite: building a brand Building Brand Culture Product Disciples Viral Listening Support Response Community Nimble Guerilla Thought leadership
- 8. Building Brand Product Private Beta Quality/Iterate Buying users
- 13. Building Brand Response - Reports
- 14. Building Brand Response - Ly & Li
- 18. Building Brand Thought leadership
- 19. HootSuite: building a brand HootSuite in Action
- 20. HootSuite in Action http://news.cnet.com Scott Nelson for The New York Times Internet blocked Voice of the people
- 21. HootSuite in Action Voice of the powerful need Parliment and others? osama, oprah, and martha
- 22. HootSuite in Action Japan earthquake Access to HootSuite
- 23. HootSuite in Action What’s next?
- 24. HootSuite: building a brand Thanks I’m Ryan Holmes - @invoker
Notas do Editor
- Started in an agency to solve a specific problem (very important) 1st version was hacked in a few weeks From agency --> HootSuite
- Talk about employees at each date
- Used by some of the biggest brands on the planet
- Organizational Structure Flat hierarchy - Developer centric culture - they can all come with ideas to contribute to roadmap - that’s why you hire awesome people
- Product Private beta - Product Product Product - If your product is shit advertising will only by users who abandon.
- First 100 users Friends and Family
- Viral - in dash deathstar, follow on twitter (on registration), upgrade to HS 2 creating viral loop in product
- 500m facebook and 200m twitter How many of you check your brand? Checking @hootsuite for 2.5 years Channels - @twitter/facebook, Help - zendesk Features - Uservoice Blogs, comments etc.
- #old school person with 1 bad exp tells 10 good experience tells 3. x10 that for social
- Just in time Reports - Market matured and wanted ROI
- Just in time Reports - Market matured and wanted ROI
- Potential 1.6m pool of helpers Translation project, hootups, UG tutorials, hootkits users have generated X video, y blogs, z hootups at no cost.
- Build when opportunity arises You’ve heard of Redcross and Chrysler right? Idea to execution in less than a week
- Boots on ground at SXSW Hustling - Speaking of SXSW, this year we hustled and were named 5th most influential brand at this “holy week” of conferences. Boots on ground, connecting with the proletariat and strategic meetings #fundraising blister
- Onward... Rinse, Repeat + New initiatives - Optimization on product, Thought leadership - Infographics, Case study, white paper, co-marketing Infographic = Spanish countries competition
- Voice of the people - for 36 hours, we were only social outlet out of Egypt - now Nat Geo and US Dept of State used data
- Voice of the powerful - earlier that same week, Obama scheduled messages for SOTU (pic)- more recently, announced Osama presser... also UK foreign service, dept of homeland security, military and even Vancouver’s mayor!
- Voice of the powerful - earlier that same week, Obama scheduled messages for SOTU (pic)- more recently, announced Osama presser... also UK foreign service, dept of homeland security, military and even Vancouver’s mayor!
- What’s next? More ways to work with other with API build in networks - youtube, flickr, saleforce, ning, …