Entrepreneurs are great at lying to themselves. They can rationalize anything to preserve their most treasured beliefs, right up until the moment they hit the wall at a million miles an hour. There’s only one thing that really matters: do your customers care? If they do, they’ll help you grow and even act as a safety net when you make mistakes. If they don’t, you’re wasting everyone’s time and money. In this blunt, and perhaps uncomfortable, session, Jamie Siminoff shows how to know for sure if your customers give a crap.

1. Do Your Customers
Give a Crap?
and why it matters...

3. 1 2 3

4. The Startup World is
Not As Clear as
Congo...

5. 000,000,000,000,000,000

8. Which Brings Us to
Belarus

11. If your customers do
not care than your
business is a facade

13. What are the metrics to
use to understand if your
customers care about
your startup?

14. 1. Social Chatter
-How quickly does it drop off after PR/event?
-Does it happen organically?
-Does the chatter generate any substantial
metrics?
-Do customers make referrals?

15. 2. Engagement
-How engaged is the user?
-How hard could you poke them before they
leave?
-How long does their engagement peak for?

16. 3. What would happen if
you shut your product
down today?

17. So how do you get your
customers to engage?

18. 1. Is it the product/
market?
-Sometimes bad ideas are just that, bad
ideas?
-Pivoting around the idea
-Correctly understanding user feedback

19. 2. Customer Service
-Start by doing this yourself
-Keep it in house for while
-Give it the importance it deserves in your
company

20. 3. Focus on the numbers
(THE REAL ONES)
-What engagement matters?
-How can you drive that engagement
-Don’t get fooled by the law of small numbers
-Early adopter issue

21. 4.

22. Make them care!
Jamie Siminoff
j@edisonjunior.com