Guide Complete Set of Residential Architectural Drawings PDF
Social Network Service Comparison in Japan - Cav salon presentation by liauw oswin
1. Semakin banyak teman,
semakin sulit share diary
Hit Game
Kolaborasi
dengan
KDDI
TOP 3 SNS Companies in Japan
UI bagus, bisa tulis
diary, komunitas dan
tinggalin jejak
2. mixi’s Success Factor
• Membuat Diary Function” yang merupakan needs dari user Jepang“
1. Diary Function
2. FootMark Function
• Memiliki FootMark Function”“
• UI yang dibandingkan dengan kompetitor lainnya pada saat itu, sangatlah bagus
• Punya server yang bagus sehingga user tidak merasa website berat
• Mengambil user yang memiliki influence
2
3. GREE’s Success Factor
• Kolaborasi dengan KDDI : KDDI adalah salah satu perusahaan telco terbesar di Jepang. Dengan
kolaborasi ini, GREE mendapatkan user dari KDDI.
• Membuat Avatar” dimana pada saat itu, adalah hal baru dan sangat membuat user GREE terus“
stay di GREE
• Fokus di mobile : Game-game yang disediakan adalah game mudah yang bisa dimainkan pada saat
di dalam perjalanan atau pada waktu yang pendek.
• Memberikan incentive : Sering kali GREE memberikan poin/hadiah virtual gratis ke user-nya.
• Menggabungkan SNS dan Game
• Monetize system yang sangat brillian
3
4. DeNA’s Success Factor
• Fokus di user needs : DeNA selalu meng-analisis user behavior sangat detail dan sangat mendalam.
Melakukan PDCA. Selalu memakai kacamata/berdiri sebagai user.
• Membuat suatu service baru : DeNA adalah pelopor pembuat social game di Jepang.
• Membuat Avatar semakin menarik : Walaupun Avatar dikenalkan oleh GREE, namun DeNA
dapat menambah nilai plus dari hal ini dan membuat user DeNA senang menggunakan Avatar
DeNA.
• Sangat kuat di bidang Promotion
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5. Invest to servers and infrastructure engineer.
ex.) GREE couldn't invest to server infrastructure and their site became
terribly heavy. So, their user moved to mixi or didn’t use SNS .
Strength Communication function. (like Diary, Footmark)
ex.) mixi user addicted Diary and Footmark to enjoy communication
with their friends.
Gather many free Games.
Get Users who have strong influence (like musicians).
Create web site in warming tone.
Make function that user can get points by actions of communication.
0→500K ( Starting period)
If you can set these elements,
it’ll be easy to get 500K→10M users.
Summary
6. 10M→15K ( maturity period)
Take attention to potential problems for real social .
ex) Murder case occurred between Mobage users.
Mass media took it problem that young users pay too much to
mobile game.
Promotion using TV and mass media.
Focus on Mobile social game that made by own company.
Focus on more Mobile than PC
ex) mixi was late to focus on MB, so their growth was slow down.
15M→20K ( recent period)
Focus on gathering Mobile social game that made by SAP.
Focus on user payment know-how.
Focus on alliance or M&A.
Summary
7. 10M→15K ( maturity period)
Take attention to potential problems for real social .
ex) Murder case occurred between Mobage users.
Mass media took it problem that young users pay too much to
mobile game.
Promotion using TV and mass media.
Focus on Mobile social game that made by own company.
Focus on more Mobile than PC
ex) mixi was late to focus on MB, so their growth was slow down.
15M→20K ( recent period)
Focus on gathering Mobile social game that made by SAP.
Focus on user payment know-how.
Focus on alliance or M&A.
Summary