Here is my case study for the wjec film studies AS.

1. The Social Network
A Case Study

2. • The Social Network had a budget of 40 million dollars.
• The Social Network has an official website. http://www.thesocialnetwork-
movie.com/
• There was a trailer released on the official website, YouTube and IMDB, to
create word of mouth, as well as many TV interviews on the internet
featured on websites such as YouTube and IMDB. A poster was made to show
at cinemas and bus stops. They also made a YouTube channel for the film. As
you can see most of their marketing was done on the internet.
• The film was shown at Tokyo film festival. The festival ran from October 23rd
till the 31st in 2010. It was the opening film to the festival. It was also shown
at the New York film festival on the 24th September 2010 in which the film
opened up the festival. The film was also rated 4 out of 5 stars by The
Guardian, Screen Rant and Empire Online. Also Total film rated it 5 out of 5
stars. It was also shown at the American Film Festival on the 7th October
2010. Also it was shown at São Paulo International Film Festival on the 4th
November 2010.

3. Cast
Jesse Eisenberg as Andrew Garfield Justin Timberlake as
Mark Zuckerberg as Eduardo Saverin Sean Parker

4. Director: David Fincher, he is well
known for directing Seven (1995),
Fight Club (1999) and The Curious
Case Of Benjamin Button (2008).
Jesse Eisenberg: he is well known for being
in Zombieland (2009) and Adventureland
(2009).Since The Social Network he has
been in Rio (2011).

5. Andrew Garfield: before The Social Network he has appeared in
Doctor Who for 2 episodes in series 3 and Never Let Me Go (2010). Since
The Social Network he has been offered to play Peter Parker in the reboot
Of Spiderman. This is due to his success in The Social Network.
Justin Timberlake: Before The Social Network, he was in a boyband called
Nsync, he then went and had a successful solo music career, before
landing a big voice role in Shrek The Third (2007). Now after being in
The Social Network. He has been offered various film roles such as
Yogi Bear (2010) and Friends With Benefits which is to be released late
this year.

6. The film was produced by Columbia Pictures and Relativity Media.
Columbia Pictures is a subsidiary of Sony Pictures Entertainment. It was
founded in 1919 in which then it was an independent company. In 1989 it
was brought by Sony. It probably financed the majority of The Social
Network. They don’t have their own website, but seeing as they are brought
by Sony it makes sense that the films they produce go on Sony Pictures
website. http://www.sonypictures.co.uk/
Relativity Media is an independent company which also finances film and
makes them. It probably partly financed The Social Network. They have a
website http://www.relativitymediallc.com/default.asp.

7. • In the UK opening weekend of its released it made £2,486,454 (17th October 2010). In the
second week of its release in the UK it made £5,359,109 (24th October 2010). By the 31st
October 2010 it made £7,868,168. Then on the 7th November 2010 it made £9,029,931. By the
near end of November (21st November 2010) it made £10,178,808.
• There are two posters to promote the film. They are both very similar.

8. Distribution
Because Columbia Pictures is a subsidiary of Sony, they have gone for the obvious way of
using synergy, this saves money and gets the film out to the audience quicker.

9. • The tagline for the film which was featured on the poster was
“You don’t get to 500 million friends without making a few
enemies”. There was a 2 minute trailer released on July 16
2010, it was shown in cinemas and the internet.
http://www.youtube.com/watch?v=lB95KLmpLR4
• They also released a YouTube channel to promote the film, it
features interview from the cast and crew, as well as preview
clips of the film.
http://www.youtube.com/user/SocialNetworkMovie?blend=2&
ob=1
• There were also TV spot trailers shown on many TV channels.
• The key image of the film was a picture of the main actor Jesse
Eisenberg who plays Mark Zuckerberg on the film poster. The
unique selling point of the film was that it is about Facebook
which is a very popular website. This will make people who use
Facebook go and see it.

10. • The film has won and been nominated for many awards:
• BAFTA Film Award (WON) for Best Editing
• BAFTA Film Award (WON) for Best Adapted Screenplay Aaron Sorkin
• BAFTA Film Award (NOMINATED) for Best Actor Jesse Eisenberg
• BAFTA Film Award (NOMINATED) for Best Film
• BAFTA Film Award (NOMINATED) for Best Supporting Actor Andrew Garfield
• Golden Globe Award (WON) for Best Director – Motion Picture David Fincher
• Golden Globe Award (WON) for Best Motion Picture – Drama
• Golden Globe Award (WON) for Best Original Score – Motion Picture Trent Reznor and Atticus Ross
• Golden Globe Award (WON) for Best Screenplay – Motion Picture Aaron Sorkin
• Golden Globe Award (NOMINATED) for Best Performance by an Actor in a Motion Picture – Drama
Jesse Eisenberg
• Golden Globe Award (NOMINATED) for Best Performance by an Actor in a Supporting Role in a Motion
Picture Andrew Garfield
• Oscar (WON) for Best Achievement in Editing
• Oscar (WON) for Best Achievement in Music written for Motion Pictures, Original Score
• Oscar (WON) for Best writing, Screenplay Based On Material Previously Produced or Published
• Oscar (NOMINATED) for Best Achievement in Cinematography
• Oscar (NOMINATED) for Best Achievement in Directing
• Oscar (NOMINATED) for Best Achievement in Sound Mixing
• Oscar (NOMINATED) for Best Motion Picture of the Year
• Oscar (NOMINATED) for Best Performance by an Actor in a Leading Role