The Starmark's presentation "Best Practices In Web Design" can help your business understand the best ways to prepare, design and deploy your next website. There's a vast array of complexities in today's modern website design. Think of this program as an foundational framework that your business must have in place as it prepares the next generation of its online marketing. Your website is THE hub of your social graph and the key directive to all your integrated messaging.

1. Starmark
Branding
Advertising
Interactive
Public Relations
Direct Response

2. Welcome
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3. Starmark: 30 Years of Excellence
Company Founded on Integrated Marketing
Interactive, Social & New Technology
Return On Investment Focused
Top-10 Diversity Owned Company in Florida
Nationwide Recruitment Fort Lauderdale
Recognized Top South Florida CEO
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4. Starmark: eTips
• Based on Current Trends
• Weekly eTip Newsletters
• Co-Authored In-house By
Experts Within Discipline
• Industry Benchmarks
• Ongoing App, Web & Media Testing
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5. Best Practices Of Website Design
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6. What We Cover Today
• Website Goals • Voice & Demographic
• Competitive Assessment • Fonts, Colors & Sizes
• Informational Architecture • Content Directive & SEO
• Technology Usage • Social Integration
• Modularity & Phasing • Search & Site-map Footers
• Layout Scenarios • Mobile/Tablet Ready
• Navigational Styles • Testing & Design Optimization
• Wire-framing & Prototyping • Ongoing Content Development
• Viewable Area & Content
Prioritization
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7. Ten-step Process For Success
COMPETITIVE INFORMATION DESIGN
UNDERSTANDING CREATIVE
REVIEW ARCHITECTURE ROLLOUT
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TEMPLATE QUALITY DEPLOYMENT &
954 874-9000 CONTENT PROGRAMMING
PRODUCTION ASSURANCE TRACKING
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8. What Are The Goals Of Your Website?
Sales
• Awareness
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9. What Are The Goals Of Your Website?
• Sales
• Awareness
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10. Competitive Assessment
• What is your competitor doing right?
• What are they doing wrong?
• What key differentiators make them unique with your landscape?
• How well are they covering social media?
• Are the mobile? Are they on the ground?
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11. Information Architecture
• Get Meta
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12. Information Architecture
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13. Technology Usage
• Adobe Flash/HTML5
• Social Tools/Video
• Dynamically Generated
• Applications (Apps)
• Content Management Systems
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14. Modularity & Phasing
Resources
Case Studies
Brochures Launch
White Papers
Event Calendar
Videos
Phase 2
Media Gallery
Associations
STARMARK.COM Recent News
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Industry News Phase 3
@STARMARKINTL Twitter Feed
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15. Content Layout Scenarios
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16. Navigation Styles
• Top “Horizontal” Navigation • Sub Navigation
• Left/Right Hand Side • Drop Down
Navigation • Exposed
• Cluster Navigation • Transitional
• Grid Navigation
• Panoramic
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17. Advertising
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http://www.iab.net/iab_products_and_industry_services/508676/508767/Ad_Unit

18. Wire-framing & Prototyping
• Home Page
• Sub Pages
• “Process Pages” - Registration & eCommerce
• Resource & Documentation Pages
• Profile Pages
• Admin Pages
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19. Call To Action Drivers
• Mobile/Tablet
• Registration
• Email/Newsletters
• Events/Calendars
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20. Wire-framing & Prototyping
Home Page
Process Pages
Resource
Profile Pages
Admin Pages
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21. Wire-framing & Prototyping
960 px
NAVIGATION | NAVIGATION | NAVIGATION | NAVIGATION | NAVIGATION | NAVIGATION |
600 px
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MORE «
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|
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22. Viewable Area & Content Prioritization

23. Viewable Area & Content Prioritization
Premiere
Secondary
Third Tier
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24. Voice & Demographic
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25. Fonts, Colors & Sizes
• Voice & Volume
• Emotional extension of the content
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26. Content Directive & SEO
• Allow user to skim information
• Let user digest content in tiers
• Allow for sharing
• Always link to more internally (dwell time)
Call To Action
Begin The Story
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Create Searchability
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27. Content Directive & SEO
• What’s a graphic (Alt. tagging)
• What’s ASCII (raw text)
• If it’s a link
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28. Social Integration
• Increase the ability to pollenate your content to where your users
spend their free time
• Broaden/strengthen your own “social graph”
• Make yourself “social ready” for PR firms and press opportunities
• Tell people where/who you are: events, seminars & launches
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29. Social Integration
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30. Social Integration
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31. Repurpose Media
• Where else can it go?
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32. Search & Site-map Footers
• Search is not simply a tool, it speaks to results of an action
• Make dead space (such as footers) effective tools
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33. Search & Site-map Footers
• Search is not simply a tool, it speaks to results of an action
• Make dead space (such as footers) effective tools

34. Mobile/Tablet Ready
• Not all designs work on mobile and tablet architecture
• Tablets: Design in both horizontal and vertical executions for content
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35. Testing & Design Optimization
• Create an internal “Alpha” group
• Ease of use
• What “feels” most important
• If it feels like a link is it?
• Intuition
• Would you return?
• External “Beta” group
• Public roll-out
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36. Testing & Design Optimization

37. Ongoing Content Development
• Optimize to design and content that converts most effectively
• Create a content schedule and content SOP
• Consistent designs across social graph
• Design to content topics
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38. Questions:
• Website Goals • Voice & Demographic
• Competitive Assessment • Fonts, Colors & Sizes
• Informational Architecture • Content Directive & SEO
• Technology Usage • Social Integration
• Modularity & Phasing • Search & Site-map Footers
• Layout Scenarios • Mobile/Tablet Ready
• Navigational Styles • Testing & Design Optimization
• Wire-framing & Prototyping • Ongoing Content Development
• Viewable Area & Content
Prioritization
STARMARK.COM
954 874-9000
TXT “ETIP” to 247565
@STARMARKINTL
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39. Thank You
For More See Us At: Starmark.com
Text “ETIP” to 24-7-365 to get our weekly eTip via SMS
Your Presenter:
Justice Mitchell - VP, Interactive Creative Director - Social Media Head
• Twitter: @justicemitchell
• http://www.linkedin.com/in/justicemitchell
• facebook.com/justicewmitchell
• AIM: justicemitchell
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