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Stanley Du
8, 2010

2. SIWOW
• SIWOW
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WOW – One World, One Word'
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• Next Generation Web Navigator!
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3. SIWOW Understands Your Interests
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• Discover information that matters to you
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• Collect and share bookmarks and other both structured and
unstructured contents based on Activities
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• Organize and Manage your online life based on People Social
Responsibility Properties
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• Receive recommendations based on your interests
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4. All you care about. Live.
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• Trending topics. Tweets. Feeds. Friends. Photostreams. Videos. Podcasts. Email.
Widgets. Activities. Relationships. Etc.
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• All in one place and always up-to-date, SIWOW is the smarter, faster and easier way
to enjoy the entire real-time Web. Instantly create as many different feedmarks as
you'd like to track all of your latest interested activities, live.
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• SIWOW is not just a social reader – as you browse your friends’ updates, SIWOW
continually suggests related content based our smart algorithm – giving you better
insight into the topics and trends spinning around you.
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7. Keep Up with What You are Into
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A smarter way to keep track of your interests
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• People use SIWOW to keep track of their interests.
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SIWOW is a new way for you to collect online content – videos, photos, articles, Web pages, products - and bring
it all together by activities, so you can have it in one place and share it with anyone you want.
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• That is the beauty of SIWOW.
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It helps you collect information in a new, highly personalized, convenient way. You can use SIWOW alone, with
friends, groups and communities, or even in your company.
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• And SIWOW is smart.
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It’s powered by semantic understanding, which means SIWOW gets to know you. It automatically learns about
your interests and makes connections and recommendations tailored to you. The best part: The more you use
SIWOW, the more useful it becomes.
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8. SIWOW ties it all together
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• Collect content.
Join a SIWOW on any subject or start your own to track your interests. SIWOW organizes your
content by activities, so you can keep track of it and share it with anyone you want.
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• Share and Discuss interests.
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The SIWOW community is interested in the same things you are. Find people who are passionate
about your interests. Join conversations. Learn something new. Share things you find with
relevant communities.
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• Get custom recommendations.
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The more you use SIWOW, the smarter it gets. Fill out your profile to discover new info and
interests through SIWOW’s personalized recommendations.
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10. SIWOW Technology
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• As Tim Berners-Lee and others have described it, the Semantic Web creates a web
of data that allows computers to find, extract, share, re-use information, and
potentially even reason with it. Semantic content can be embedded in web pages,
published from databases, and gathered into online repositories. Most important,
semantic data itself contains “meta-information” so that other services are able to
make sense of it. For example, the Semantic Web uses markup not only to indicate
how something should be rendered, but also to express content (e.g. the authorship,
title, and date of an article).
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The Semantic Web is the next step in the evolution of the Internet. But making this
technology meaningful and accessible to everyday users is where SIWOW comes in.
SIWOW is a application platform that helps people organize, share and discover
information around their interests. And while users certainly don’t need to understand
the Semantic Web in order to appreciate SIWOW, several technologies are hard at
work behind the scenes of its simple user interface.
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14. SIWOW Technology
• SIWOW and RDF
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SIWOW’s “smarts” are derived from the simplicity of three-part RDF statements, often
called triples or tuples. In fact, all information in SIWOW— whether about a particular
object, person, note, bookmark, tag, email message, or even a video—is expressed
in a set of tuples based on Structured Activities. SIWOW using our smart algorithm
structuring all of the web page to activity and social responsibility RDF.
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15. SIWOW Technology
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• OWL
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So where do the properties such as author, manufacturer and label come from? SIWOW uses
another important technology called OWL (Web Ontology Language) to define these properties
and classes, and to determine their uses. Over the past several years, different organizations and
companies in a wide range of disciplines have defined various ontologies. SIWOW does the same,
but also leverages a much larger definition set produced by the W3C and other organizations.
This allows the SIWOW knowledge base to interoperate with other information repositories.
SIWOW using own algorithm to translate all of the OWL to the People Properties.
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• RDF and the Semantic Graph
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RDF statements form a graph of arcs and nodes. Data input into SIWOW connects to people,
places and other pieces of information. You can see the graph-like nature of RDF with the simple
Java Web Start application RDF Gravity. SIWOW using own algorithm to calculate People Rank,
Post Rank, Relationship Rank and give the Science Evaluation for people properties relationship
value, content value, small world value in the Semantic Graph based on Bibliometrics, Scientific
Intelligence Science and Informatics.
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16. SIWOW Technology
• Social Intelligence Semantic Graph
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SIWOW is hard at work creating innovative and scalable social intelligence semantic graph algorithms that make it
possible to efficiently extract latent structures from large complex data networks.
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A graph is a representation of a set of objects, or “nodes,” and the relationships between them, known as “links.”
An example of a graph is a social network, with the nodes representing the people properties and the links
representing some form of relationship or interaction between them. A graph can also represent the spending
patterns in social marketing program, where the nodes represent consumers’ activities and enterprises, and the
link between enterprises and activities indicates that the enterprises evaluate social program effects for consumers.
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Graph clustering is the partitioning of nodes into groups that share a common trait. In a social network, a cluster
might be a smaller community, or set of people, that interacts more within itself than with other communities. In
social program, each cluster is a submarket that represents a specific group of enterprises that do most of their
spending on a group of social activities.
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The conceptual shift from global to local small world social intelligence semantic graph algorithms has permitted
much larger graphs to be processed than before. We now have the world’s most scalable social graph algorithms
that are especially applicable to large complex networks.
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18. SIWOW Technology
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• Social Intelligence Semantic Graph
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(Left Figure) What would be a good way to split this graph into clusters?
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(Right Figure) The node colors show the clusters selected by our algorithm
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19. Business Web and Media (BWM)
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• Ontology engineering and Semantic Web
• Definition and standardization of the basic ontology languages, libraries, and smart web services to realize the
vision of a future Semantic Web.
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• Intelligent systems and services
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Designing and experimenting with ontology-based IS applications, innovative e-services, and business processes
enabled by knowledge-intensive system methods, in several industry sectors and knowledge domains.
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• Networked business modelling and eBusiness
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• Understanding and influencing the business market logics that determine the critical economic success factors and
social adoption of smart web-based innovations in networked enterprise constellations.
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23. SIWOW¿

27. Socializing Enterprise
Manage your social graph strategy and empower your
team.
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• Comprehensive Coverage
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• Metrics, Filtering Segmentation
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• Influencer Analysis
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• Workflow and Engagement Management
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• Social CRM and Web Analytics Integration
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• Social Public Community Platform Service
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28. Social Program
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29. Socialized Ecosystem Toolkit

30. Social Intelligence Solution

31. SIWOW GOALS!
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• Real-time Intelligence Search Engine
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• Social Intelligence Graph Search Engine
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• Web 3.0 Open Platform
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• Enterprise Socializing Intelligence Solutions
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SIWOW Purpose
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• Web 3.0 Agent on Internet, Wireless and Anywhere
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• SIWOW is to extend the current human-readable web by encoding some of the semantics of
resources in a machine-processable form.
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• SIWOW gives a way that deeply keeping improving people social life using artificial intelligence
(AI).
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32. SIWOW Future!
Revolution!
We are on the way!
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Thank You!
Stanley Du
Mobile: 0086-15910916606
E-mail: stanley_do@hotmail.com