The document discusses 10 reasons why businesses should create and use "Business Blueprints". It argues that Business Blueprints can help address common business problems like poor performance, disagreements on strategy, difficulty prioritizing projects, and ineffective strategic planning by making the business design visible. It also claims that Business Blueprints can help with technology selection, mergers and acquisitions, measuring departmental value, onboarding new executives, and ensuring growth doesn't compromise the business design.