How to improve your conversion rates - advice from Gate2Shop.

•

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Presentation at Flash GAMM! in Kyiv in 2010. Talks about how to improve your conversion rates when it comes to payments. Real case studies used. Useful for selling games online, selling software online and selling digital goods online.

Technology

Sell. More.

Flash GAMM!
The Art of Conversion
Kyiv, 2010

Agenda

What is Conversion?

The Art of Conversion

- Payment Option Mix

- Payment Page

Case Studies

Our Clients

Any Questions

Sell. More.

Why So Important?

Higher More Loyal
Conversion Customers
= =
Better Shopping More Repetitive
Experience Purchases

Better Shopping
More Repetitive
Experience
Purchases
=
=
More Loyal
More Sales
Customer

How to Increase Conversion

Have the right checkout process

Have the right mix of payment options

Have the right payment page

Have higher conversion

Right Mix of Payment Options

+3

+2

+1

CC

Have the Right Payment Page

Increased Sales by
30%?

Case Study 1 – Oberon Media

• A Hidden Object client-based game

• Specific checkout and billing was created

• All credit and debit cards had to be supported

• Compliant to all known international standards -PCI

Purpose: increase number of customers and
conversion ratio

Case Study 1 – Oberon Media

No redirection + Unique billing cycle => higher
conversion of more fewer purchases

More Sales

• Fewer chargebacks due to the amount deducted

• Larger customer base and increased loyalty

Case Study 2 – Invideous
• Newly launched platform for in-video revenue streams

•
Customer is Engagedwas devised
Simple and quick checkout

• Payment options included credit and debit cards, PayPal

Optimized checkout process
• Payment steps were down to a minimum

Purpose : increase conversion and sales
Higher Conversion => More
sales

Conversion is Important!!!

• Higher conversion means:

 Better checkout process – intuitive and luring

 The website is perceived as trustworthy and secure

 More sales

 More loyal customers => even more sales

Further Reference

Look up Gate2Shop on Slideshare
to see this presentation

@gate2shop

facebook.com/gate2shop

Any further questions – sales@g2s.com

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How to improve your conversion rates - advice from Gate2Shop.

1. Sell. More. Flash GAMM! The Art of Conversion Kyiv, 2010

2. Agenda What is Conversion? The Art of Conversion - Payment Option Mix - Payment Page Case Studies Our Clients Any Questions Sell. More.

3. What is Conversion?

4. One of 3 Success Elements

5. The Funnel CAMPAIGNS

6. Why So Important? Higher More Loyal Conversion Customers = = Better Shopping More Repetitive Experience Purchases Better Shopping More Repetitive Experience Purchases = = More Loyal More Sales Customer

7. How to Increase Conversion Have the right checkout process Have the right mix of payment options Have the right payment page Have higher conversion

8. Right Mix of Payment Options +3 +2 +1 CC

9. Have the Right Payment Page Increased Sales by 30%?

10. Case Study 1 – Oberon Media • A Hidden Object client-based game • Specific checkout and billing was created • All credit and debit cards had to be supported • Compliant to all known international standards -PCI Purpose: increase number of customers and conversion ratio

11. Case Study 1 – Oberon Media No redirection + Unique billing cycle => higher conversion of more fewer purchases More Sales • Fewer chargebacks due to the amount deducted • Larger customer base and increased loyalty

12. Case Study 2 – Invideous • Newly launched platform for in-video revenue streams • Customer is Engagedwas devised Simple and quick checkout • Payment options included credit and debit cards, PayPal Optimized checkout process • Payment steps were down to a minimum Purpose : increase conversion and sales Higher Conversion => More sales

13. Conversion is Important!!! • Higher conversion means:  Better checkout process – intuitive and luring  The website is perceived as trustworthy and secure  More sales  More loyal customers => even more sales

14. Our Clients

15. Further Reference Look up Gate2Shop on Slideshare to see this presentation @gate2shop facebook.com/gate2shop Any further questions – sales@g2s.com

16. Sell. More. Thank you!

How to improve your conversion rates - advice from Gate2Shop.

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