Social media is an increasingly important part of your online marketing strategy. These are just a few statistics about social media and some takeaways.

2. 59%
of
Twi*er
users
have
visited
B2B
tech
brand
sites,
compared
to
40%
for
the
average
internet
popula@on.
(Source:
Compete
and
Twi*er)
Takeaway:
now
is
the
@me
to
take
B2B
social
media
seriously
if
you
are
a
B2B
marketer.

3. Twee@ng
or
checking
email
may
be
harder
to
resist
than
alcohol,
among
other
substances.
(source:
The
Guardian).
Takeaway:
Like
it
or
not,
we
are
living
in
a
world
that
is
increasingly
addicted
to
staying
hyper
connected
and
on
top
of
the
latest
cha*er.
Become
part
of
the
conversa@on
or
get
leK
behind.

4. According
to
the
Adobe
2013
Mobile
Consumer
Survey:
71%
reported
using
their
mobile
device
to
access
social
media.
(source:
Adobe.com)
Takeaway:
ensure
your
social
media
campaigns
are
op@mized
for
mobile
devices
—
this
means
having
mobile-­‐
friendly
Facebook
fan
pages,
website,
and
other
mobile-­‐friendly
landing
pages.

5. 40%
of
social
media
users
purchase
an
item
online
or
in-­‐store
aKer
sharing
or
favori@ng
it
on
Twi*er,
Facebook,
or
Pinterest.
Addi@onally,
social
media
influences
online
and
in-­‐store
purchases
roughly
equally.
(source:
“From
Social
to
Sale,”
Vision
Cri7cal)
Takeaway:
stop
trying
to
align
ROI
solely
to
online
purchases
if
you
also
have
a
bricks
and
mortar
presence.
Find
ways
to
@e
social
media
marke@ng
campaigns
to
in-­‐store
purchases.

6. Worldwide
there
are
an
es@mated
23
million
pets
with
Facebook
profiles.
6%
of
dog
owners
tweet
on
behalf
of
their
pets.
Cat
videos
average
1
million
view
per
day
on
YouTube.
(source:
internetservice.net)
Takeaway:
People
are
crazy
about
pets.
If
there
is
a
logical
way
to
engage
pet
owners
or
incorporate
animals
into
your
posts,
go
for
it.
If
it
doesn’t
make
sense,
don’t
do
it.
It
will
just
come
off
dorky.

7. According
to
the
website
Indeed.com,
more
employers
are
seeking
employees
with
specific
social
media
plaborm
skills:
job
pos@ngs
reques@ng
“Twi*er”
skills
are
up
44
%
since
2012;
calls
for
“Instagram”
skills
have
gone
up
644%
since
Facebook’s
purchase
of
Instagram.
(source:
Social
Times)
Takeaway:
social
media
skills
are
becoming
more
important
as
a
job
skill.
If
you
are
in
a
career
that
requires
communica@on
with
customers,
vendors,
or
the
community,
brush
up
on
your
social
media
plaborms
to
stay
relevant.

8. Takeaway:
more
and
more
@me
is
spent
with
digital
media
per
day
by
adults
—
it
has
overtaken
print
and
radio,
and
it
is
neck
in
neck
with
television
consump@on.
If
you
aren’t
leveraging
online
media
to
reach
customers,
now
is
the
@me
to
start
thinking
about
your
digital
media
content
marke@ng
plans
for
the
future.
US
adults
average
5
hours
and
9
minutes
per
day
engaged
with
digital
media.
(source:
The
Real@me
Report)

9. Let
Us
Put
Social
Media
&
Online
Marke@ng
to
Work
for
You!
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Marke0ng
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and
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.
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• Social
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Engine
Op@miza@on)
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Adwords/MicrosoK
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marke@ng
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Consulta@on!