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Managing Content and Reputation on the Web

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Stacey Harmon
Stacey Harmon

Presentation by Stacey Harmon and Heather Elias at the Agent Reboot San Francisco Conference on August 12, 2010.

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Managing Content and Reputation on the Web Presented by: Stacey Harmon, HarmonEnterprises.com @staceyharmon Heather Elias, LoCoMusings.com @locoheather July 12, 2010, Agent Reboot SF
Concept 1: Have a Hub and Spoke System @staceyharmon @locoheather
Case Study: Heather Elias Email Marketing Offline Marketing Get To Know Me YouTube Video @staceyharmon @locoheather Facebook Official (Business) Page Facebook Profile Flickr Twitter - Personal Twitter - Business LinkedIn Email Signature Blog Commenting Blip.fm Music Posterous Print Ads Business Cards Networking
Tool: PDA with Camera + Internet and Text Plan @staceyharmon @locoheather
Tool: Notebook & Wireless Card @staceyharmon @locoheather
Tool: Tweet Deck @staceyharmon @locoheather
Tool: Vendor Relationships IDX Wordpress IT Support Graphic Artist Coach/Trainer Market Stats SEO @staceyharmon @locoheather
Concept 2: Monitor Your Online Presence @staceyharmon @locoheather
Case Study: LoCoMusings.com @staceyharmon @locoheather
Case Study: Google Alerts @staceyharmon @locoheather
Case Study: Facebook Insights @staceyharmon @locoheather
Case Study: Email Campaign ,[object Object],@staceyharmon @locoheather
Tools: Google.com/Alerts Google.com/Analytics @staceyharmon @locoheather
Tool: Facebook Insights @staceyharmon @locoheather
Tool: MailChimp.com @staceyharmon @locoheather
Tool: Bit.ly @staceyharmon @locoheather
Concept 3: Whatever You Do, Be Consistent @staceyharmon @locoheather
Case Study: Walter Burns @staceyharmon @locoheather
Case Study: Heather Elias @staceyharmon @locoheather Twitter.com/ LoCoMusings Facebook.com/ LoCoMusings Facebook.com/ HeatherElias LinkedIn.com/in/ HeatherElias Flickr.com/ HeatherElias Blip.fm/ HeatherElias
Tool: CheckUsernames.com @staceyharmon @locoheather
Tool: picnik.com @staceyharmon @locoheather
Manage Your Content and Reputation on the Web ,[object Object],[object Object],[object Object],@staceyharmon @locoheather

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Managing Content and Reputation on the Web

  • 1. Managing Content and Reputation on the Web Presented by: Stacey Harmon, HarmonEnterprises.com @staceyharmon Heather Elias, LoCoMusings.com @locoheather July 12, 2010, Agent Reboot SF
  • 2. Concept 1: Have a Hub and Spoke System @staceyharmon @locoheather
  • 3. Case Study: Heather Elias Email Marketing Offline Marketing Get To Know Me YouTube Video @staceyharmon @locoheather Facebook Official (Business) Page Facebook Profile Flickr Twitter - Personal Twitter - Business LinkedIn Email Signature Blog Commenting Blip.fm Music Posterous Print Ads Business Cards Networking
  • 4. Tool: PDA with Camera + Internet and Text Plan @staceyharmon @locoheather
  • 5. Tool: Notebook & Wireless Card @staceyharmon @locoheather
  • 6. Tool: Tweet Deck @staceyharmon @locoheather
  • 7. Tool: Vendor Relationships IDX Wordpress IT Support Graphic Artist Coach/Trainer Market Stats SEO @staceyharmon @locoheather
  • 8. Concept 2: Monitor Your Online Presence @staceyharmon @locoheather
  • 9. Case Study: LoCoMusings.com @staceyharmon @locoheather
  • 10. Case Study: Google Alerts @staceyharmon @locoheather
  • 11. Case Study: Facebook Insights @staceyharmon @locoheather
  • 12.
  • 13. Tools: Google.com/Alerts Google.com/Analytics @staceyharmon @locoheather
  • 14. Tool: Facebook Insights @staceyharmon @locoheather
  • 15. Tool: MailChimp.com @staceyharmon @locoheather
  • 16. Tool: Bit.ly @staceyharmon @locoheather
  • 17. Concept 3: Whatever You Do, Be Consistent @staceyharmon @locoheather
  • 18. Case Study: Walter Burns @staceyharmon @locoheather
  • 19. Case Study: Heather Elias @staceyharmon @locoheather Twitter.com/ LoCoMusings Facebook.com/ LoCoMusings Facebook.com/ HeatherElias LinkedIn.com/in/ HeatherElias Flickr.com/ HeatherElias Blip.fm/ HeatherElias
  • 20. Tool: CheckUsernames.com @staceyharmon @locoheather
  • 21. Tool: picnik.com @staceyharmon @locoheather
  • 22.