JT Pedersen's 60-minute discussion of tactics available to job seekers and how they can be combined into a cohesive Search for Work strategy. The discussion includes business cards, print collateral like resumes, dedicated websites, social media, and more.
2. Introduction&Welcome
In 2005, I left my employer of 13
years. My most recent prior job
campaign had been in 1992.
A lot had changed in that time…
Rather than have you go through his
painful learning process, I want to
share some of my lessons-learned
with you.
24-pin dot matrix | color laser
classifieds | internet job boards
landlines | no lines
typewriters | keyboards
letters | email | IM | SMS
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
5. YourPersonalWebsite
•Online Presence
HelpThem, FindYou
•Works 24 hrs a Day
•Landing Point for Marketing Efforts
• Email campaigns
• Email Signatures
• Business cards / networking
•Gauge Interest Levels
GoogleAnalytics
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
6. BusinessCards
Business cards are like currency.
They’re quick, easy, and
unobtrusive.
A personal business card:
•More subtle than carrying resumes
•Convey a positive impression
•Useful in business & social settings
•Useful for note taking
•Where your business card isn’t ideal
Take a look at
http://www.quintcareers.com/networking_business_cards.html
for more ideas and info.
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
1,000 = $40 + 3 hrs
7. BusinessCards
Business cards are like currency.
They’re quick, easy, and
unobtrusive.
A personal business card:
•More subtle than carrying resumes
•Convey a positive impression
•Useful in business & social settings
•Useful for note taking
•Where your business card isn’t ideal
Take a look at
http://www.quintcareers.com/networking_business_cards.html
for more ideas and info.
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
9. Who’s In Your Who’s Who?
CategoryA
‘Best’ contact
Return calls within 24 hrs
Multiple calls Ok
Category B
May have been an A
Last contact >12 months
Category C
Met at an event; have a
card; no real relationship
Case Study:
• 4,316 contacts
• 15 years of info
• Rarely deleted much
• ‘Review’ even more rare
• Complete review
• 125 CatAs
• 800 Cat Bs
• Cat Cs removed
http://jtpedersen.net/2009/03/24/whos-who
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
10. CleanedContactDatabase
Results in:
Better Return on Effort
Email marketing
Direct mail
Phone calls
Knowing who you’re talking to (e.g. titles, roles)
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
12. EmailCampaigns
An Email Campaign can be an
essential part of your job
campaign…and networking in
general.
•Easy to personalize one-to-one
•Target by group:
• Colleagues
• Customers
• Friends
•By Intent:
• Holiday
• Nice to Know
• Network Outreach
Email
Campaigns
Stay In
Contact
Target-
able
Easy to
Do
Low
Cost
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
13. YourEmail
Make sure your email is always
working for you.
Always have an email signature that
includes whatever info is important
to you.
If you have a website, include a
pointer to it if appropriate.
Always communicate formally:
• Greeting
• Body
• Closing
• Signature
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
15. DirectMailCampaigns
In an increasingly digital world,
Direct (U.S. Post) Mail still has its
place.
•Easy to personalize one-to-one
•Target by group:
• Colleagues
• Customers
• Friends
•Very Professional, Formal
Direct Mail
Campaigns
Physical
Target-
able
Easy to
Do
Impress
Lingers
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
16. DirectMailCampaigns
Mailing lists come from any number
of sources. They vary dramatically in
cost and quality per contact
•Newspapers
•Associations
•Directories
Mailing Lists
Crain’s Book of Lists
• $350 – 3000 contacts
• High Quality (5-10% failure)
• ~12¢/contact
Directory of Mgt Recruiters
• $400 – 4000 contacts
• Print form (you key in ~400)
• Lower Quality (25% failure)
• ~$1.33/contact
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
17. DirectMailCampaigns
“Brand”Your Materials
You are presenting yourself as a
solution to someone’s problem.You
like your clothes to match. Your
cover letters, resumes, and related
material should match too.
•Common letterhead
•Same weight paper (e.g. all 24lb)
•Same color ;)
•Fountain pen for signature
•‘Live’ stamp; no postage machines
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
19. JobBoards
Job Boards are, in my opinion, a
necessary evil. Statistics show <10%
of all jobs are found through job
boards.
•READ their privacy statements
•Watch how much info you provide
•You’ll Need Multiple Resume forms
• Plain text
• NarrowText
• .DOC
• HTML
•Sooner or later…’Rabbit’
Pro Con
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
21. Recruiters
Remember:
•They work for the employer:
NOTYOU
•They are paid by the employer
NOTYOU
•Lower value in today’s market
Copyright 2009 J. T. Pedersen - www.jtpedersen.net
23. Networking
“A network is an organized
collection of your personal contacts
and your personal contacts’ own
contacts.”
Harvey Mackay, author of, “DigYourWell Before
You’reThirsty.”
People fear networking…without
realizing they’ve done it all their life.
Movie
Dinner
Gym
PersonalTrainer
Service Shop
Motorcycle Dealer
If you’ve recommended a…
You’ve been networking!
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
24. Networking
What is it?
Creating Connections
Sharing
Reciprocating
NOT Job Searching
PruneYour Contacts dBase
Movie
Dinner
Gym
PersonalTrainer
Service Shop
Motorcycle Dealer
If you’ve recommended a…
You’ve been networking!
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
25. Networking
Key goals:
•Meet people. Introduce yourself.
•Listen
•HaveYour Own Story ready to go
•Quality time for a few; not the room
•Come away with new contacts
Business cards
Your calendar (planner, PDA)
To take quick notes
Your ‘30 second’About Me story
Be prepared with
Don’t worry about meeting ‘every’
person at an event. You’re better off
with (1) good contact, than a bunch of
blank business cards.
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
26. Networking
Social Networks
Not all networking groups will pan
out for you.
Go to different ones, see which add
value, which ones don’t, repeat as
necessary!
Ann Arbor SPARK
AIIM.org (e.g. Data Mgt Pros)
Parties (pro or social)
Dinners
Sports venues
Motorcycle rallies
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
27. Networking
Online Social Networks
Incredible resources for finding
people, lost colleagues…
Incredible resource for being found…
When you research a company,
they’re excellent resources for
finding people you know that may
be able to help.
• www.linkedin.com
• Professional networking only
LinkedIn
• www.facebook.com
• Social networking
Facebook
• www.twitter.com
• Mental grunts ;)
Twitter
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
28. The‘Other’Category
TrackYour Job Search Expenses!
Mileage
Networking meals
Print Supplies
• Inkjet/TonerCartridges
• Paper
• Envelopes
Postage
ResumeWriting Fees
Advertising, Agency Fees, & More
Talk to your accountant
Job Search expenses > 2% of your
Adjusted Gross Income may be tax
deductible.
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
29. Time Is Precious
5% Job Boards
5% Recruiters
10% email/Direct marketing
80% Networking
Today, its all about:
Who you know;
Who They know; and,
What they know.
Copyright 2009 J. T. Pedersen - www.jtpedersen.net
30. The‘Other’Category
Books to Read
• Harvey Mackay
• ISBN-13: 9780385485463
“DigYourWell
BeforeYou’re
Thirsty’
• Rick Frishman & Jill Lublin
• ISBN 1-59337-020-2
“Networking
Magic”
• John Kotter
• ISBN 978-1-4221-7971-0
“a sense of
urgency”
• George Leonard
• ISBN 0-452-26756-0
“Mastery”
• Tom Peters
• ISBN 0-375-40772-3
“The BrandYou
50”
jt@jtpedersen.net
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
Notas do Editor
Given our current economic condition, the number of folks out looking for work is dramatically increasing, including me. As I talk with fellow job seekers, I’ve found a lot are struggling with just how to get started, how to put it together, and even basic ideas of how to leverage current technology. It’s true even for folks I consider ‘above the norm’ technologically speaking.
This presentation discusses how to do a contemporary job search, using my own 5-tier approach, and do it in a manner aimed at helping some nervous, anxious, and possibly scared, folks get a quicker start moving forward.
Rather than carry a resume around to hand out, I have simple business cards that point to the website. It can carry my resume to them if they’re so inclined, or, I can just respond to an email request.
They don’t need to be expensive.
I finally had decided I needed some cards….tired of always scrambling to give someone my contact information.
I had 8 days until a major networking event I was flying to. The print shop wanted 1-3 days to do a proof ($50). They then wanted ~$98 and 8-10 days to print 250.
I let the printer know I needed cards inside 8 days. They commented, “well, we could probably print a few off on our laser printer…”
Bingo! I own one of those!
I bought 100 sheets of card stock (80lb) ($22)
I modified a MS Word business card template that I’d downloaded
Printed it, 10 to a sheet
Went back to the printer to have them cut them.
3 hours & $40 later, I had a box of 1,000 professional business cards—and the printer even gave ‘em to me in a box, rubber-banded in batches of 100!
They don’t need to be expensive.
I finally had decided I needed some cards….tired of always scrambling to give someone my contact information.
I had 8 days until a major networking event I was flying to. The print shop wanted 1-3 days to do a proof ($50). They then wanted ~$98 and 8-10 days to print 250.
I let the printer know I needed cards inside 8 days. They commented, “well, we could probably print a few off on our laser printer…”
Bingo! I own one of those!
I bought 100 sheets of card stock (80lb) ($22)
I modified a MS Word business card template that I’d downloaded
Printed it, 10 to a sheet
Went back to the printer to have them cut them.
3 hours & $40 later, I had a box of 1,000 professional business cards—and the printer even gave ‘em to me in a box, rubber-banded in batches of 100!
Also…good for uncovering ‘dead’ contacts.
Good source for updated contact info: make sure to look at email signatures…especially if its been a while.
Cautions
Your ISP may prevent or dislike bulk email (use something like Constant Contact as an alternative)
Physically mailing a letter to someone can say a lot:
It speaks to the quality of your workmanship
It speaks to your manner of presentation
It demonstrates you’re serious, you’re professional
Lingers: less likely to be dismissively deleted than an email
Physical: Some people just ‘like’ paper
With MS Word and Outlook, very easy to do using Merge tools
Physically mailing a letter to someone can say a lot:
It speaks to the quality of your workmanship
It speaks to your manner of presentation
It demonstrates you’re serious, you’re professional
Lingers: less likely to be dismissively deleted than an email
Physical: Some people just ‘like’ paper
With MS Word and Outlook, very easy to do using Merge tools
A few words on Cover Letters & Resumes
The resume is simply ‘expected’ these days. Like a cement truck with a load of concrete, the inventory of your past live in a resume, is worthless unless you can find a pothold (problem) to put it in.
The Cover letter is often all that gets looked at. IT is where you sell yourself.
Be Bold.
To the Point
Creative
You gain nothing if it looks like yet another me-too
Using Job Boards is, in my opinion, a necessary evil. This is particularly true if you are in a role that is not easily described. Experienced managers, multi-hat types, executives, will all find that because their experiences don’t fit in a shoe-box, that the job boards don’t meet their needs well.
However, for workers with clearly defined job roles, job boards can be miracle workers. For instance, its relatively easy to do a search for, “Oracle database administrator, UNIX systems, Oracle certified, 18 years experience.”
Sooner or later, you will hear of the ‘Rabbit’ resume posting service. For ~$75, Rabbit will go and post your resume for you, to as many as ~75 job boards.
You still MUST visit each and every one of those job boards (Rabbit sends you the list, along with login info) to make sure your resume and personal information was posted correctly—most of the time it is NOT!
Some boards will let you post a MS Word document (.doc, not .docx), others require plaint text (with or without carriage returns), and still others will accept HTML formatted files. Because of the range of Job Boards, you will end up creating multiple versions of your resume. Save them for repetitive use. There are ~4-6 ‘primary’ job board engines that power the 100s of different job boards.
Books are written on the subject.
Don’t feel you need to be a ‘pro’ to get started. Everyone has to start ‘somewhere’, and no one is a pro when they start.
In a recent presentation, about 1/3 of the attendees had a LinkedIn profile. Of those, about half also had a Facebook profile.
I have found the blend, together, works very well.