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數位音樂行銷實務期末報告B10331070蕭毓庭
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數位音樂行銷實務期末報告B10331070蕭毓庭
1.
數位音樂行銷實務 期末報告 學號:B10331070 學系:創意學程 姓名:蕭毓庭 指導老師:朱育佑
2.
Spotify | 音樂串流
3.
報告項目 Spotify 簡介 商業行銷模式 批評 其他串流平台比較
4.
Spotify 簡介
5.
創立日期 2006年4月,10年前 創始人 Daniel
Ek, Martin Lorentzon 執行長 Daniel Ek 總部地點 倫敦 和 斯德哥爾摩 產業 音樂 服務 音樂串流 網址 spotify.com
6.
商業行銷模式
7.
兩種等級之串流音樂 Spotify Free(160kbit/s) Spotify Premium
(320kbit/s以上) 付費版的Premium訂閱 全球價錢為不同,美國之定價為美金$9.99/每月 全程沒有廣告,提升了音樂音質外 更允許該訂閱用戶可以下載進行離線收聽。
8.
Spotify採用免費增值模式 基本服務是免費的 附加功能是通過付費訂閱提供 Spotify靠訂閱Premium用戶 和第三方的廣告 來做為其營收收入 商業模式
9.
對Spotify的批評
10.
串流媒體造成專輯銷售下滑 不公平的工作報酬 Spotify會與藝人將收入分為7:3 由廣告贊助的免費模式屢遭批評
11.
與其他平台比較
12.
Spotify Kkbox Apple
music 訂閱人數 3000萬 32萬人 1500萬 付費 免費 / 付費 7天試用 會員付月費 3個月免費 期限過後須付費 離線播放 X V V 特點 播放清單 動態歌詞 自動上傳雲端 其他 與藝人利益7:3 亞洲國家歌曲居多
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