1. SAMPLE
TWO AGE GROUPS
18-24;
25-35.
SAMPLE SIZE
10
SAMPLING METHOD
Non-probability
Convenience
Purposive
SELECTION CRITERIATwo Genres
Entertainment
(Music, Movie)fans
Competition
(Sports, Games)fans

2. List of
Participants
Alias Gender Age Job Fan of…
E1 Female 21 Student The Voice
E2 Female 22 Student
English &
Korean dramas
E3 Male 24 Student Movies & Music
E4 Male 29
Journalist /
Student
Charlie Rose
David Letterman
Oprah
E5 Male 27 Actuary Twitch TV
E6 Male 29
Civil
Engineer
Video Games
E7 Male 27 Teacher Video Games
E8 Male 27
Accountant/
Student US TV shows
E9 Female 24 Student Tennis
E10 Female 23 Student Korean drama

3. RESEARCH
DESIGN
PURPOSE OF THE RESEARCH
TYPE OF THE RESEARCH
METHODOLOGY
EXPLANATORY
QUALITATIVE
RESEARCH
IN-DEPTH
INTERVIEW IMPORTANT
POINTS
• Pre-planning purposive
participants selection
• Consistency among
groups
• Skills and attitude of
interviewers
• All the questions
were pre-tested

4. DATA ANALYSIS
AN
INDUCTIVE
APPROACHTranscribing
Recognizing specific
issues that occurred often
Organizing associated concepts and
sentences into categories or themes
Similar opinions Unique viewpoints

5. LIMITATIONS
1
2
SAMPLING METHOD
Sampling method of non-
probability and purposive.
SAMPLE
Two age groups representing a
limited age range only.

6. IMPLICATIONS
& FUTURE
RESEARCH
1
2
3
Academic Implication.
Practical Implication.
• How fan experience can be
improved.
• Convergent fandom media:
mobile apps for fans.
Future Research.
Look into one specific type of fans.
How motivation factors
contribute to second screen
usage as a fan.