Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook
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Semelhante a Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook
Semelhante a Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook (20)
Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook
- 1. Growing your mobile games with Facebook Akin Babayigit akin@fb.com EMEA Gaming Partnerships Facebook
- 2. A brief history of Platform?
- 4. 5 of top 10 games developers on Facebook are from EMEA
- 5. Game Insight is already one of the top devs on Facebook
- 6. Big on Facebook = Big on Mobile facebook.com Native apps and mobile web
- 8. Candy Crush Saga In less than a year, King became the #2 developer on facebook.com 44M Monthly Active Users 22M 11M oK Apr 9 Oct 12
- 9. Supercell: Amazing Facebook apps on iOS
- 10. Slotomania: Big on Facebook, Big on Mobile
- 11. People logged in with Facebook are more engaged and spend more Bingo Blitz : 80% of the revenues on mobile comes from Facebook connected users
- 12. People logged in with Facebook are more engaged and spend more Diamond Dash: Facebook users 8x more likely to spend
- 13. At any time 6-8 of the top grossing apps are Facebook connected Google Play Apple App store As of 7/17/12
- 14. In August, Facebook drove people to the Apple App Store & Google Play 180 million times
- 15. So how do I turn on this growth machine?
- 16. Facebook Mobile - Best practices Must have Integrate with our latest SDK Cultivate your pages presence Marketing Use Mobile ads for distribution Facebook login in your game Permissions Viral Channels Requests / Invites Open graph publishing App center
- 17. Use Facebook Page to build awareness around launch
- 18. Use FB mobile app install ads to drive mobile distribution
- 21. Facebook Login is the gateway for most Facebook Platform functionality Get a bookmark Appear in Search Feed distribution Easy login
- 22. Viral app discovery & distribution 1 Invites Feed Stories Direct to Game or App Store Download
- 23. Inviting friends in a game Sending Receiving
- 24. Native Apps Native Apps Open Graph Canvas Canvas
- 25. Use Open Graph to drive distribution Timeline stories New feed stories
- 26. Scores and achievements Newsfeed Timeline
- 27. App Center drives installs to your desktop and mobile games
- 28. Thank you