2. Company purpose
The app MyHome aims to help people who want to
decorate their home better but don’t know how to do
it well by offering guidance and reference and
platform of transaction.
1
3. Most of the houses were not well decorated well
according to the owners’ personal needs.
Furniture and its arrangement can be rearranged
in a way that making our life more comfortable
and efficiently.
Most of ordinary people can not do it well
themselves.
Most of the people can not afford the expense to
hire a interior designer helping them rearrange
their house.
2 Problem
﹩
Need improvement
Don’t know how
Can’t pay
4. ①
②
③
3
Help users make clear what they need and how it relates to house. Users
can describe how their house are and what their life routine is. -- FREE
Offer some cases about how people have similar needs and similar house
decorate their house as references. --FREE
Give some simple principles and knowledge about how to design your
own house to make life easier and more comfortable. --FREE
Solutions
5. ④
⑤
⑥
3
Some link about the product that might suit the users, which can be
directly deliver to the users. --FREE
A platform for users to share their experience about decorating their
house and furniture purchase.. --FREE
Offer a specific program about how to rearrange the furniture and
decoration that users already have and what furniture to buy to make
home life experience better. --CHARGE
Solutions
6. 4
4Old
Version
•For people who just bought a new house and want to decorate it.
•Aims at the process of selecting furniture and decoration.
PROBLEM
•Many decoration companies that offer the service of decorating and delivering
furniture.
•Decorating new house needs professional work, customers can’t do it themselves.
Current
Vision
•Focus more on people who have already living in their house but not satisfied.
•Some small change can make people live better, and usually people can do it
themselves.
Why
now
7. Target market
Major
People who are not satisfied with
their home decoration and want
to improve it but don’t want to
pay for designing. And these
people should be familiar with
Internet shopping and smart
phone.
Minor
People who are want to
redecorate their houses and
willing to spend a little money
in redesigning.
5
8. Tubatu : Offering designing service and decoration service.
Disdvantage: For new house only; it charges.
IKEA System: Offering advices about useful furniture, especially storage furniture.
Disadvantage: Do not considered personal needs.
1 HOUSE（1号房）: Offering reference and suggestion about decorating house.
Disadvantage: Do not contact with designers or sellers.
Floor planner: Offering plan about layout and decoration of new house.
Disadvantage: For new house only.
6
Competition
Tu
IKEA
1
Flo
9. 7
Reference and
guidance
1
Test for their needs
Case for reference
Useful suggestion
Platform for
transaction
2
Recommendation
about useful and
suitable product
Users can buy
product directly on
the app
Platform for
sharing
3
Sharing product you
buy and comments.
Sharing experience
of decoration.
Product
10. 01 02 03
MyHome app provides a
transaction platform for
companies and consumers.
Companies can display
their products in the app by
paying advertising fee
Sellers who want to entry
this platform would be pay
annual fee, and pay certain
percentage of the amount
of transaction.
Most of the services are
free, but users want
specific design for their
houses, they would be
charge according to their
requires.
Business model8
Advertising Charge userCharge seller
