Pre NAB 2013 Highlights NAB 2013 廣播電視展展前趨勢報告

1. NAB2013
Exhibitors and Products Survey
By August Lin, CloudCast Technology Inc., 2013.03.15

2. NAB 2013 Exhibitors by Category
Exhibitors by Category
Acquisition & Production
Distribution & Delivery
13.7%
19.8%
27.7%
Management & Systems
Post-Production
23.3%
佔比70.8%
Pro Audio
Display Systems
Radio
Outdoor / Mobile Media

3. Topics and Trends Highlights
Category
Topics and Trends
Acquisition and
Production
- 2K/4K Camera, C.G.
- HEVC(H.265) in MPEG-DASH
Distribution and
Delivery
- More and more OVP
- All IP Transmission and Live Production
Management and
- Monetization – OTT Advertising
System
Post-Production
- Cloud Based Production/Collaboration
- 4K NLE, 4K Workflow
Audio
- Audio Recognition and Fingerprint
Suggest Venders

4. Special Attractions on the Show Floor
Content Market
Content Market, a new event within an event, taking place at the Wynn Las
Vegas and Encore Hotel, offers a unique networking opportunity for content
buyers and sellers featuring an exclusive cocktail reception and golf outing.
Connected Media World
Connected Media World is a brand new signature destination at NAB Show
which focuses on the connected consumer experience – IPTV, mobile, social
and cloud technologies, devices and content.
StartUp Loft
NAB Show promotes innovation and ingenuity through this community
designed to offer young companies an equal opportunity to showcase their
product(s).
Connected TV
HBBTV Mobile TV
OTT TV Second-screen
Social TV

5. NHK to Present 8K Video at New
NAB Labs Futures Park
 Super Hi-Vision Camera
 Super Hi-Vision Broadcast over 2
UHF channel
 7680 x 4320 Pixels
 Provides 16 times the number of
pixels as HDTV
(Sep.2012, IBC, Amsterdam)

6. Event Schedule – Conference Programs
Boxee Co-Founder
Avner Ronen
The two half-day programs cover
disruptive media as well as OTT
technologies and how these are
impacting business models for
distribution and consumer
engagement.
Topics Include:
 Curating content across new
distribution channels
 Discovery and recommendation
 The new metrics for video
advertising effectiveness
 TVE, On Demand, and OTT
services

7. More Online Video Platform

8. XStream
MediaMaker
MediaMaker is a cloud based video assets management platform that enables
telco’s, cable operators, broadcasters and media companies to build, manage and
monetize OTT and TV Everywhere services.
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Ingest API
Metadata management
Encoding, Encryption,
Business model management
User usage analytics
Business status reporting
Multiple platform distribution
Integrate into your existing platforms like CRM, broadcast systems, IPTV
middleware or CMS.

9. “The idea behind MediaMaker is simple:
if you have content, we’ll do the rest!”
David Tolnem, Head of Platform Development, Xstream

10. MediaMaker Architecture :

11. MediaMaker OVP Modules & Features

12. XStream Clients
迪士尼 Play TV
 Disney Play TV 為針對兒童
市場的線上影音服務
 Xstream 在該案中主要提供
以下功能 :
 訪客追蹤功能 (Tracking of
Visitor)
 實現外部 CDN 整合
 提供VOD 廣告機制
 Player 與入口網站設計

13. XStream Clients
PATHE (法國百代電影公司) THUIS平台
 PATHE Thuis 為一線上電影
服務平台
 XStream協助 PATHE Thuis
的OTT服務建立DRM系統
 基於Google Widevine DRM
技術
 支持 IOS 和 Android 行動裝
置

14. - Cloud Based Video Management
Upload – Archive – Convert –
Share – Distribute

15. Adobe’s OVP Project
Adobe Primetime
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跨平台 : PC, Tablet, IOS, Android, Smart TV
整合 Adobe FMS 串流技術
整合 Adobe Access DRM方案
廣告服務功能
觀眾管理 (Audience Management)
統計分析報表

16. Adobe’s On-line Marketing Platform
Adobe Scene 7 ( of Adobe Marketing Cloud)
What’s Adobe Scene 7 ?
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Video and Photo Media Hosting
Collect, manage and share creative assets with partners or agencies
Engaging Experience to consumer
Dynamic imaging and Visual Configuration
Publishing System
Deliver across multiple touchpoints : Web and social, Mobile and
multiscreen, Email and print

17. Major Functions and Tools
動態圖像
視頻
電子型錄
視覺設置
入口網站
印前排版
輸出

18. Scene 7 支援的網頁應用範例
 Dynamic Imaging
 Visual Configurators
 eCatalogs
 eVideos
 Media Portal
 Web-to-print

19. OVP Competitors Comparison
(以美國公司為主)

22. Cloud-based Production

24. Aframe Content Flow
Tagging & Logging
Upload
Search & Browse
On-line Editing

25. Aframe Major Features
 Review and Approval
 Commenting
 Activity Monitor Dashboard
Any activity from your entire team is displayed
in a simple dashboard
Production Mngm.
Security
/Storage
Collaboration
Sharing

26. Aframe Clients
Production Company
Broadcaster, CP
Branded Company
Events
Non-Profit

27. Global Production Collaboration
QTube - view and edit live production content, anywhere
 QVFS : 影片以顆粒化單位(Frame)儲存,
所以檔案僅為虛擬呈現。
 Dynamic stream generation :
動態偵測用戶端頻寬, 即時產生符合該頻寬
的視頻串流。
 On-the-fly Editing while recording
視頻在錄製階段即可實現預覽播放。
 Web-based shot selection / logging
 Exchange of QuickTime and MXF with
Final Cut Pro X and Avid Media Composer
 Idea for global production collaboration

28. System Architecture
QTube Architecture
顆粒化資料
動態調整串流

29. QTube Browse – Browser Based Shot Selection

30. QTube Edit – AP Based Editor
A/B Roll 剪輯Timeline
視頻尚在運算期間即可線上預覽

31. Global Production Collaboration

32. On-line Editing Competitors
Adobe Anywhere
Avid Interplay Sphere

33. The Potential of
Audio Recognition & Fingerprint

34. Conversational Interface Technology
協助裝置與應用
察覺脈絡並響應
用戶的意圖

35. 為輸入受限
的裝置提供
優雅的用戶
體驗

36. 實現聯網汽
車上的
Hands-Free
應用情境

38. Smart-Relevance Technology Stack

42. “ Sonic Notify is a platform that enables data to be
inserted into any audio stream or environment. “
That data enables content delivery and (customers)
presence measurement.
Support applications like :
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Coupons Delivery
Retail Setting Through In-store Audio,
Second Screen Experience to TV viewers,
Live Light-show at a Concert
And more….

43. Major Application

44. 1. Retail Applications
Portable beacons are small physical units which
continuously emit a Sonic signal. They enable
content delivery and measurement at a micro
level.
便攜式
信號器
(Beacon)
買橘子送XX
Or 折價券
Mini Broadcaster
When a potential customer enters a store, you
can reach them in ways you’ve never been able
to before. Place Beacon Plugs or Beacon
Batteries next to your product and be able to
reach your consumer right at the point of
purchase.
You can enable sonic through your existing instore music provider. Or you can install a Mini
Broadcaster into your existing configuration to
add the Sonic Signal to your establishment.

45. 1. Retail Applications
“ SONIC RETAIL ” – 聲波零售商概念 :
 聲波信號(Sonic Signal)改變廣告投放和資料接取的方式 :
 SonicRETAIL 成為客戶造訪(Customer Presence)時信息接取的集中
點。
 Each Store is a Channel in the SonicRETAIL platform。
 Sharing your Channel : 透過對商業夥伴或其他Shopping 開放您的
聲波頻道, 以贏取客戶的參與。
 零售商與賣場可以向任何公司或APP業者出售您的「頻道」。

46. 2. Zoned Content Delivery
“Anywhere there is a speaker, the Mini Broadcaster can create a Sonic Notify experience.”
Speaker
Mini Broadcaster

47. 3. TV Applications
 Lease access to 3rd parties (將廣播通道租賃與第三方)
 Sell Advertising against programming (針對節目銷售廣告)
 Build partnerships around your broadcast (通過放送建立商業夥伴)
 Measure and segment your audience (量測和區分您的觀眾)

48. 3. TV Applications – A Scenario Example
 一旦用戶打開APP, Device Identifier會立即跟蹤該用戶目標。
 確認用戶在收視的節目或廣告內容。
 假設該用戶正在收視X-Factor (Pepsi贊助內容)。
 Coca-Cola™ 為該廣播/電視頻道的互動廣告客戶。
 則Coca-Cola™可以馬上向用戶(二屏)推送其內容宣傳或商品廣告。

49. Sonic Device to Be Installed
What you need to start up …..
Portable Beacons
(For Retail)
Mini Broadcaster
(For TV Live, Retail)
Sonic SDK
HD-SDI Broadcaster
(For TV Live, Retail)

50. ACR on Connected Device
ACR = Automatic Content Recognition
Audio Recognition
Image Recognition

51. Team and Investor

53. Clients and Partners

54. All IP Live Production ?

55. Turning HD-SDI into IP Packets
SONY NXL-IP55 signal processing box
Live HD-SDI baseband signals →IP packets
Delivery over Cat-6 Cable or Fiber Optic
In tandem with any L2 Ethernet Switch
A point-to-point connection for the transmission
IEEE 15888 Position Time Protocol (PTP)
Time stamping technology for the video packets
—a master clock ensure that all camera feeds are properly synchronized
 4 HD signals over a single Cat-6 cable
 Available by the end of 2012 for around $20,000 (for a send and receive
box)
 It will be used for 2014 FIFA World Cup Brazil
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56. LIVE 現場
電視台副控室

57. LIVE 現場
2.97Gbps by SMPTE-424M(3G-SDI)
電視台副控室
CAM1
CAM1~4
CAM2~4
CAM2~4
CAM2~4

58. Social Media Integration

59. Beyond Never.no ?
Never.no : Too Broadcast and TV focused

60. Create Social Engagement…Anywhere.
Our real-time platform helps you discover, filter and integrate unique social
experiences into all of your media and marketing efforts.

61. Discover
Identify and capture brand-relevant
conversations happening across a
variety of social channels.
Discover the right content by sourcing
data from keywords, specific accounts,
geo-locations, client apps and more.
10,000 Candidate

62. Filter
How do you sift through over 450 million pieces of social
content a day to deliver one Tweet or photo to TV or your
website – in real-time?
Apply filters to access the most
relevant content. Apply rules that will
eliminate profanity and spam, include
or exclude Retweets, replies, or content
from specific accounts
1,000 Candidate

63. Display
Display this filtered content as
interactive visual experiences.
Integrate customized experiences into
any digital destination to drive
audience engagement
100 to the Outbox

64. Analyze
Track the success of your integrated
social activities. Report on
engagement and amplification metrics
like Tweets per minute and Total
volume of buzz generated to track and
measure engagement and reach.

65. Mass Relevance 10 Major Products
圖片牆
民意調查
話題趨勢圖
排行榜
計數器
地理分佈圖
線上問答

66. Cases and References – Media
CNN: Election Insights
CNN uses Facebook
Conversations as a
Barometer to Visualize
Election Trends

67. The X Factor : Community Page

68. The X Factor became the
most Social TV show
(AdAge, 2011)
They achieved this by utilizing realtime Twitter content in several ways
- launching audience voting via
Twitter, integrating real-time social
data visualizations in-studio and onair, and building a social hub on
twitter.thexfactorusa.com

69. American Idol : Fan Hub & Fan Wall
Driving second screen
engagement and social buzz
was key for American Idol
during the 2012 season.
In order to drive fan
participation, American Idol
constructed the Fan Hub and
Fan Wall using several Mass
Relevance products.

70. iHeart Radio : Music Festival 2012, Twitter Tracker

71. Food Network : The Next Iron Chef Fan Page

72. ABC: Pretty Little Liars Suspect Tracker

73. The Oscars' Buzz Minisite

74. The GRAMMYs' Nomination Concert
E! Entertainment's GRAMMY Heat Gauge

75. Cases and References – Brands Company
Victoria’s Secret –Summer Buzz Patagonia (Vote the Environment)
HSN - Digital Redesign
P&G - Mean Stinks
Lexus' 2013 LS
Ford's Fusion

78. ● App或網頁問答設計
● 問答結果統計
● 動態視覺化呈現
● 整合ENPS介面

79. Monetization – OTT Advertising

81.  Rovi的前身就是Macrovision- 以DVD防盜拷技術知名。
 2009年更名為Rovi。
 2010年12月以7.2億美元收購Sonic Solutions，這家公司擁有Roxio技術和於
07年和10年收購來的Mainconcept及Divx公司。
 Rovi全球員工超過1,800人，已註冊和正在申請的專利超過5,100項。
 總部位於美國加州的Santa Clara，在全球19個大城市裡有分支機構，其中包
含台灣新竹。
 Rovi的定位是「數位娛樂科技」(Digital Entertainment Technology)的解決方
案供應商。
 產品和雲端服務橫跨數位內容的製作、查找、發送和廣告等領域。
 2011年Rovi在NASDAQ的市值曾達到47億美金的高點，相當於1,413億台
幣。

82. 從幾個數據來看Rovi的影響力與成就 (摘錄自其官網)：
 全球有1.3億人口透過服務商使用Rovi的電視節目指南(EPG)科技。
 以Rovi Entertainment Store技術開設的「數位娛樂店面」(Storefronts)，如果以
內容來計算，已經超過2,800萬個。
 裝有Rovi Total Guide CE(一種為消費電子產品開發的EPG軟體)的裝置已經達到
2.19億個。
 從1954年以來以來，透過Rovi科技上架或傳播的電視節目已經到達360萬則、唱
片超過290萬張、2,800萬首歌曲與50萬部電影。
 Divx播放器的裝機數目達到5億個。
 廣告主透過Rovi Advertising Networks可以將廣告發佈到全球範圍內的4,000萬個
家庭。

83. 1. EPG Solution
TotalGuide - TV Programming Guide
TotalGuide xD
- For Tablets and Smartphones

84. 2. Storefronts Solution
Rovi Entertainment Store (RES)

85. 3. Rovi Ads Service
目前OTT TV上的兩大視頻廣告型態 : 干擾用戶體驗
 Pre-roll Prior Video Playback
Roku 為例
 First Impression Units
Samsung Smart Hub為例

86. 3. Rovi Ads Service
EPG Ads in Rovi TotalGuide
“The EPG has changed radically and should not
be judged by the functional software of old….
They are a place where ads can sit comfortably
“

87. 3. Rovi Ads Service
Banner Ads in Rovi Film Guide & Storefront
Rovi Entertainment Store

88. 3. Rovi Ads Service
Other Promotion Tools …

89. 4. Rovi Advertising Networks

90. 4. Rovi Advertising Networks

91. Other On-line Ads Platforms/Services

92. Quick Facts about YuMe
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2007年3月成立於美國加州 Redwood City
2007年共獲得風險機構兩輪共1,600萬美元融資
2010年2月獲得以 Menlo Ventures為首團隊注資2,500萬美元
2011年11月獲Translink Capital 和Samsung風險投資1,200萬美元
2011年11月LG宣布與YuMe合作為其聯網電視整合廣告功能
每月經由YuMe平台投放的廣告播放次數達到15億次(2011年底)
已與275個全球性品牌合作；執行過25,000件廣告行銷活動
迄今已經蒐集到 1.4兆個品牌數據點 (Brand data point)
自詡為” A multi-screen video advertising network”

93. 新媒體廣告的困難 : Screen/Viewer Fragmentation

94. 新媒體廣告的困難 : Screen/Viewer Fragmentation
THE PROBLEM: VIEWER FRAGMENTATION + SITE LIST PARITY

95. YuMe的獨到之處

96. What is PQI ?
廣告投放點品質指數(Placement Quality Index, PQI)
At YuMe, we believe that what really matters is the quality of video ad placements on
those sites and apps. To address this, we’ve developed our Placement Quality Index, PQI.
重點不是廣告放在哪一個網
站(Site), 而是放在該站的哪
一個位置。

97. What is PQI ?

98. How Does PQI Work?
YuMe PQI 採用獨有的「廣告投放演算法」(Ad Campaign Placement Algorithm)
 即時監看觀眾終端視頻應用
 演算法不斷分析並記錄以下指標 :
Interaction Rate (社交互動率)
Video Completion Rate (影片播放百分比)
Player Size (播放器大小)
Player Location (播放器位置)
Content Relevancy (內容關聯性)
Brand-safety Measures
Campaign Objectives
PQI Engine
 與該版位的過去的行銷表現指標紀錄互相比較
Based on the results, ads are placed on the right screen, site, or app in an optimal
content context, at the perfect time, to be seen by the most brand-receptive audience

99. How Does PQI Work?
Behind Algorithm : SDK As the Data Collectors
Embedded SDK for Connected TV

100. How Does PQI Work?
A “Connected Audience Network”…
所有YuMe連線網路終端內呈現的視頻廣告板位

101. Why PQI ?
PQI之於出版商與媒體
For publishers, a high PQI rank means they can attract the best-fit premium brand
advertisers
對於出版商，一個高的PQI排名意味著他們可以吸引最佳的優質品牌廣告主。
PQI之於品牌廣告主與代理商
For brand advertisers and agencies, this index ensures that video ads get placed with
the most relevant, brand-safe and highest-quality content to achieve strong audience
engagement.
對於品牌廣告商和機構，PQI指數確保視頻廣告被放到最相關的、最妥當和最高
品質的內容位置，從而促成強大的觀眾參與。

102. Video Ads Management Solution

103. Ads Creative Variation
40%
20%
10%
30%

104. Different Interactive Ads for Different Screen/Target

105. YuMe, 自己也製作
互動廣告
YuMe Ads deliver highlyengaging, interactive video ad
experiences across screens ...
Our innovative ad framework and
technology, along with our in-house
design studio, deliver unmatched
creative flexibility to help
advertisers achieve their branding
objectives.

106. YuMe 線上互動廣告舉例
1. InSycn

107. 2. Play time trivia

108. 3. Custom Made - Acura

109. 3. Custom Made – Florida Natural

110. Content for 4K TV

111. 4K TV Set
SONY 65" Class 4K Ultra HDTV
XBR-65X900A
3DTV
+
Connected TV

112. SONY 4K TV Set
2 Different Full HD Pictures at once
Now you and a friend can both experience your
own big-screen view of the action as you go
head-to-head in games like Call of Duty®: Black
Ops II.
SimulView™ gaming presents 2 different Full
HD pictures at once, so each player sees only
their unique point of view across the entire
screen.
* A growing collection of PS®3 games with SimulView technology

113. The big issue with 4K is content …
Where is it? And, when can
consumers get it?
Christina, Senior Tech Analyst, Mashable

114. Movie Service in 4K Ultra HD
SONY FMP-X1 4K Media Player
$ 699 for the box
 Available 2013 Summer
 Bundled with 10 feature films
 SONY will launch its fee-based
distribution service for 4K films
this fall
(There's still no word on how many titles will be available
in Sony's lineup)

115. OTT TV :
Catching Up of Content

116. Your best entertainment destination : OTT TV Box

118. Content Richness, An Example of Roku
Every Roku brings you access to over 750 channels featuring the best in movies, TV
shows, live sports, music, photo and video sharing, games, international
programming, radio, tech news, non-tech news, podcasts, cartoons, clips, cat
tricks, and…

119. Content Richness, An Example of Roku
762 Channels/Apps
684 Video Channels

120. Affordable
Price for
Everyone,
Rich & Poor

121. Channels Comparison to Carrier’s IPTV

122. Channels Comparison to Carrier’s IPTV

123. Channels Comparison to Carrier’s IPTV
FiOS TV

124. Competition…
OTT TV Box 路上
微軟不讓Roku, Google Nexus Q, Apple TV專美於前

125. XBox
Kinect

126. Next XBox Project
 微軟出讓 Mediaroom IPTV 技術與平台給Ericsson經營
(全球2,200萬個STB已支持,包含台灣威達雲端VeeTV)
 專注於讓 XBox 發展成微軟的電視業務終端
 預計將以 Kinect 體感遙控+眼球追蹤功能取代遙控器
 以 XBox UI 整合OTT與既有有線電視STB服務
 計畫分為兩大部分 :
1. 整合更強大電視功能的下一代 XBox
2. 單純電視版 – XBox TV (2014年Q1)

127. OTT TV Wave in China

129. OTT TV Wave in China

130. White-label OTT TV Technology

131. Israeli OTT TV Technology

133. The Vidmind platform is the control center for OTT operators

134. Management Interface
Management
for The Entire
Lifecycle of A
Media Asset

135. User Interface
Better Approach to Content
Live Content EPG
Related content search by
Cast & Crew
Personalized Dashboard

136. Better Approach to Social Activity
Subscriber Profile
Friend’s Activity
Social Timeline

137. 2nd Screen Experience
Vidmind Mobile Application
(Android)
Vidmind OTT TV Box
Vidmind iPad Application

138. A HBBTV Prospect

139. The Year of UAV

140. UAV for Aerial Filming and News Field Production
DJI Phantom quadcopter
 Price $ 679 (Camera not included)
 Carry a GoPro Camera
 10-15 flight time

141. DJI Spreading Wings S800 hexacopter
6 GoPros Camera to create a 360 degree panoramic experience

142. Flying-Cam SARAH 3.0
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Up to 17 pounds (8Kg) payload
RED Epic camera
Real-time HD video transmitter
GPS and velocity control
Up to 30Mins of flight time

144. THANK YOU

145. Thank you for your
attendance today.