7.pdf This presentation captures many uses and the significance of the number...
7 2012 05 se-mcamp kiev analytics
1. Analytics, Glorious Analytics
Getting the Most Out of Search & Social Analytics
Gillian Muessig
Founding President, SEOmoz
SEMcamp Kyiv 2012 | All Rights Reserved
2. Metrics. Metrics. Metrics.
That which is measured
can be improved.
Tom Peters, 1982
Also: Lord Kelvin, Edwards Demming, Gillian Muessig….
11. SEOmoz’ Answers
Gaining or losing traffic to the sign-up page
Increased or decreased traffic to the site
Top metrics: are we succeeding or failing?
13. MMUair.com Answers
Gaining or losing traffic to:
• pay-landing-fees page
• private-jet-charter-quote page
• increased or decreased traffic to the site
would be key success or trouble
indicators
Top metrics: are we succeeding or failing?
20. SEOmoz’ Answers
We have a globally recognized brand with a
community of ~½ a million SEOs
You come for latest scoop on SEO
21. SEOmoz’ Answers
We have a very strong brand associated with TAGFEE
What Are My Biggest Threats
22. SEOmoz’ Answers
A loss of brand association as:
• Life-blood daily information source
• The place where the
industry conversation takes place
• The premier journal to publish research
• A company defined by TAGFEE
Would all constitute major threats
63. Facebook Metrics
Track “External Referrers”
Click on Reach (under Insights in your sidebar)
and scroll down to find “External Referrers.”
You’ll see a list that shows how many times
people arrived on your Facebook Page from an
external site during a selected date range.
Read: http://mashable.com/2012/01/20/facebook-metrics-marketing/
Well that is great, but honestly SEOmoz can't succeed solely on increasing PRO memberships. The truth is, there is a lot more to it than that. We have a recognized brand with expectations on it, and a community of over 300,000 people that come to us for the latest SEO information on the web. We can't afford to lose ground on either of those two. These are defining qualities of SEOmoz, and strong advantages over our competitors. So my three questions would leave me more complex answers, something like this:
The daily blog provides “life-blood” information to professionals in the search marketing industry. A decrease in visits to the blog indicates that we are slipping from “life-blood” to “interesting material”.
These are defining qualities of SEOmoz, and strong advantages over our competitors. So my three questions would leave me more complex answers, something like this:
We used Gizmo.com to create a dashboard into which every member of the SEOmoz team can log in to see the critical metrics we track.
The critical positive and negative KPIs can all be seen in one dashboard at a glance. Clarity around display of information is as critical as providing that info to your client or boss.