This presentation explores ways to effectively market MVP.
It explores various Marketing Mix concepts applied across traditional and digital marketing channels. Significant
2. Testing Your MVP
3. Design of Experiments
4. Marketing Your MVP
5. PPC Funnel
6. Usability Testing
7. Usability Study
7. Marketing Mix
Do You Have a Right Marketing Mix?
Right Product (start with small number of features)
Right Price (start with one price point)
Right Place (start concentrated)
Right Promotion (do not make it too nuanced)
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9. Media Mix
Not All Media Created Equal
Paid (start with one type)
Earned (start building fan base)
Owned (maximize the opportunity)
Think of Overall Cost Reduction
Think of Small Steps
Tracer Bullets Before Cannonballs
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28. Offer Redemption (cont.)
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Problem 1: Multi-column layout
Problem 2: No headline synchronization
Problem 3: Unclear call to action
Problem 4: Convoluted eye path
38. Key Takeaways
Specific and focused ad claims
Qualitative language and quantitative claims
Action centric, value expressive offer
Offer energy carry over
Landing pages offer continuity and consistency
Headline visit purpose reflection
Eye path leading to distinctive call to action
Single column flow
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43. Private Beta
We Are Watching You
Hover Areas
Attention Areas
Click Areas
Used Featured
We Are Measuring You
Visit Duration
Hover Time
Return Frequency
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