Social Media Buzz Session: Twitter, Facebook, LinkedIn - What Separates the Best from the Rest Social media is on every Recruiting and HR professional's mind these days--whether you and your company are on the cutting edge, or you have yet to dip a toe in the waters. Join brand and talent acquisition professional Susan Strayer for a unique take on social media best practices and strategies. You'll be broken into groups of professionals to begin a conversation about common challenges as they relate to the 'Big 3' Social Media sties, Twitter, Facebook and LinkedIn. Then you'll turn to peers who may be steps or light years ahead of you for advice. This session is for all levels of social media expertise with the idea that everyone has something to learn. Session Facilitator: Susan Strayer Director of Employer Brand and Marketing, Marriott International and Career Coach/HR Consultant

1. Social Media Buzz Session what | separates the | best from | the | rest Facilitated by: Susan D. Strayer | www.susanstrayer.com @SusanDStrayer | @DailyCareerTips

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3. Social Recruiting? S OCIAL M EDIA The power of a network + something to share + platforms to share it on = social media … for recruiting Friends and Family Marketing Media

4. Here to help. Kelly Dingee | AIRS www.linkedin.com/in/kellydingee Peter Radloff | Strayer University www.linkedin.com/in/peteradloff Ben Gotkin | RSM McGladrey www.facebook.com/mcgladreycareers Susan Strayer | SusanStrayer.com @DailyCareerTips | @SusanDStrayer

5. 3rd And we’re here to talk about it. If Facebook were a country it would be the 3 rd largest in the world No . 1 Facebook’s rank in terms of weekly traffic (Google is #2) 80% Percentage of companies using some form of social recruiting Percentage of companies using LinkedIn 95% The future of recruiting is social.

7. EXTRA! EXTRA!

14. Thanks for playing. slides and headlines online: www.slideshare.net/sstrayer www.slideshare.net/RecruitDC or www.susanstrayer.com