Today people aren't just using their smartphones and tablets for news and entertainment. At http://ExpressMobileDesign.com, our surveys have shown that they're also using these handy devices for making purchases, whether they're shopping online or looking to visit local businesses in their area. The result? If your business doesn't have a custom website design that looks good and works well on a smartphone, you're losing customers now. And the situation is only going to get worse as time goes by because the mobile web is growing daily. But if you just have a bricks and mortar store that serves local customers, you might not be convinced that you really do need mobile web design services. After all, you've probably been using your printed yellowpages ad, hometown classified ad, and maybe even a local radio or tv announcement for years. Why add something new that might not be worth the cost? 1. Reach a larger audience for less cost/customer It might help to think of your mobile website like a classified ad that is always on display, 24-7. But unlike a printed ad, the mobile web is available to anyone anywhere who has a smartphone. And these days, that's practically everyone, including those people right in your service area who might not bother to pick up the local paper that's running your classified ad, or people who throw out their yellowpages book because they prefer to go online to find local businesses. 2. Make it easier for customers to do referrals If you have satisfied clients, you know that their referrals are a great source of new customers. And when you have a mobile website, happy customers can not only tell their friends about how great your service and prices are, but they can share your business info by email or on their Facebook and Twitter accounts with a few simple clicks. And that's instant publicity for you, all absolutely free. 3. Build customer loyalty through interactive access A printed advertisement or radio announcement is a one-way conversion where you tell your potential clients what your services are, or if you're having a sale, etc. And that's it. But a mobile web site has 2-way connectivity built in. Mobile web design companies don't simply list your phone number on the web page– they add a click-to-call button so people can talk to you with just 1 tap. Your business address is interactive as well, since most mobile websites have a map that gives people precise driving directions to your store from wherever their current location is. No more lost customers who simply can't find you! Don't forget the contact form where people can instantly write you a personal message if they have any questions about your products or services. And it's always a good practice to have a review page where customers can post their opinions about your business in exchange for a getting a coupon or discount code. If you'd like a free preview of your own mobile website, just visit http://expressmobiledes